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Uber Eats “Be Honest” 2024

Uber Eats “Be Honest” (2024) is an Uber Eats commercial directed by Jake Szymanski, produced by Gifted Youth. It won one award: Webby 2024 People's Voice Advertising, Media & PR: Social Video.

Victoria Beckham tries to be honest about her and David's upcoming commercial, but David keeps interrupting to correct her exaggerations.

Video: Danielle Sclafani on Vimeo

Shot by shot

  1. Victoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, speaking directly to the camera.© Uber Eats0:00
  2. David Beckham peeks around a corner, looking surprised and slightly confused, in a modern, luxurious interior.© Uber Eats0:04
  3. David Beckham, a man in his 40s, peeks from behind a wall in a modern interior, looking to the right with a slightly concerned expression.© Uber Eats0:09
  4. Victoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, gesturing with her hand.© Uber Eats0:10
  5. Victoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, gesturing with her hands while speaking.© Uber Eats0:12
  6. A man with a beard peeks from behind a stone wall, looking to the right with a curious expression in an interior setting.© Uber Eats0:14
  7. David Beckham peeks around a stone wall, looking to the right with a slightly mischievous expression in an interior setting.© Uber Eats0:17
  8. A man with reddish-brown hair and a beard peeks from behind a stone wall, looking around with a curious expression.© Uber Eats0:21
  9. Victoria Beckham, a woman in her 40s, wearing a white t-shirt with text, sits on a white sofa in a modern living room.© Uber Eats0:22
  10. Victoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, looking directly at the camera.© Uber Eats0:24
  11. A man with a beard and dark shirt peeks from behind a stone wall, looking to the right with a curious expression.© Uber Eats0:27
  12. A blurry shot of a modern interior with a green bag and pillows, as the camera quickly pans to a textured wall.© Uber Eats0:29

Stills © Uber Eats. Made by Gifted Youth and Jake Szymanski.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrity couple's playful banter about their commercial's scale and guest star.

Tagline: “Whatever you forget this Sunday, Remember Uber Eats”

celebrity cameometa-commentaryhusband-wife banterexaggeration for comic effectbreaking the fourth wall

The cut

Length
36 s
Shots
19
Average shot
1.9 s

What creatives use Uber Eats “Be Honest” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Eats “Be Honest”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Victoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, speaking directly to the camera.© Uber EatsDavid Beckham peeks around a corner, looking surprised and slightly confused, in a modern, luxurious interior.© Uber EatsDavid Beckham, a man in his 40s, peeks from behind a wall in a modern interior, looking to the right with a slightly concerned expression.© Uber EatsVictoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, gesturing with her hand.© Uber Eats
    Frames from Uber Eats “Be Honest”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Eats “Be Honest” in order, with its length, framing and what happens in it.

    Victoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, speaking directly to the camera.© Uber EatsDavid Beckham peeks around a corner, looking surprised and slightly confused, in a modern, luxurious interior.© Uber EatsDavid Beckham, a man in his 40s, peeks from behind a wall in a modern interior, looking to the right with a slightly concerned expression.© Uber EatsVictoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, wearing a white t-shirt and jeans, gesturing with her hand.© Uber EatsVictoria Beckham, a woman in her 40s, sits on a white couch in a modern living room, gesturing with her hands while speaking.© Uber EatsA man with a beard peeks from behind a stone wall, looking to the right with a curious expression in an interior setting.© Uber Eats
    Length: 36 s · Shots: 19 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Uber Eats “Be Honest” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More commercials by Jake Szymanski

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Voiz "The Innocent Eyes" (2023) commercial still© VoizVoiz “The Innocent Eyes” 2023Dir. Wuthisak Anarnkaporn · Ogilvy Group ThailandLondon International Awards Grand Prix 2022

Questions

Who directed the Uber Eats “Be Honest” commercial?

Jake Szymanski directed it, produced by Gifted Youth.

What awards did Uber Eats “Be Honest” win?

1 awards, including Webby 2024 People's Voice Advertising, Media & PR: Social Video.

What is the tagline of Uber Eats “Be Honest”?

“Whatever you forget this Sunday, Remember Uber Eats”

Sources for the credits and awards

winners.webbyawards.comapi.recogmedia.net

Uber Eats “Be Honest” (2024) Commercial by Jake Szymanski: Credits, Awards & Stills