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Uber Eats “Uber Don't Eats” 2022

Uber Eats “Uber Don't Eats” (2022) is an Uber Eats commercial directed by Peter Berg. It won one award: One Show 2022 Silver Pencil — Film.

Two friends celebrate a promotion that keeps getting downgraded, leading to a series of increasingly less celebratory drink choices delivered by Uber Eats.

Video: Uber Eats on YouTube

Shot by shot

  1. Two men are in a dimly lit living room, one sitting on a couch and the other walking towards a dining table, both smiling.© Uber Eats0:05
  2. A man with dark hair and a white shirt under a dark jacket sits at a table, looking distressed and then smiling, in a dimly lit interior.© Uber Eats0:07
  3. Two men are sitting in a living room, one on a couch and the other at a dining table, looking at each other and smiling.© Uber Eats0:09
  4. A man with dark hair and a white shirt under a dark jacket looks down and then up, appearing to be in a home interior.© Uber Eats0:11
  5. A young Asian man with long dark hair, wearing a grey sweater, looks around with a surprised expression in a dimly lit living room.© Uber Eats0:13
  6. Two Asian men are in a dimly lit living room, one on a couch and the other at a dining table, as the man on the couch looks at the camera.© Uber Eats0:15
  7. A man with dark hair and a green jacket looks up in surprise while sitting at a table in a dimly lit room.© Uber Eats0:17
  8. A young Asian man with long dark hair, wearing a grey sweater, looks around with a confused expression in a dimly lit room.© Uber Eats0:18
  9. A man sitting on a couch receives an Uber Eats delivery bag from an unseen person, while another man sits at a table in the background.© Uber Eats0:21
  10. A man with dark hair and a green jacket sits at a table, looking down with a pained expression in an interior setting.© Uber Eats0:24
  11. A brown Uber Eats paper bag with four beer bottles and a bag of chips sits on a coffee table in a living room.© Uber Eats0:26

Stills © Uber Eats. Made by Peter Berg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The diminishing celebration of a promotion, matched by diminishing drink choices.

Tagline: “This calls for... Now delivering alcohol”

escalating absurditymisunderstandingfriendship bantersituational ironyproduct as solution

The cut

Length
30 s
Shots
14
Average shot
2.1 s

What creatives use Uber Eats “Uber Don't Eats” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Eats “Uber Don't Eats”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men are in a dimly lit living room, one sitting on a couch and the other walking towards a dining table, both smiling.© Uber EatsA man with dark hair and a white shirt under a dark jacket sits at a table, looking distressed and then smiling, in a dimly lit interior.© Uber EatsTwo men are sitting in a living room, one on a couch and the other at a dining table, looking at each other and smiling.© Uber EatsA man with dark hair and a white shirt under a dark jacket looks down and then up, appearing to be in a home interior.© Uber Eats
    Frames from Uber Eats “Uber Don't Eats”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Eats “Uber Don't Eats” in order, with its length, framing and what happens in it.

    Two men are in a dimly lit living room, one sitting on a couch and the other walking towards a dining table, both smiling.© Uber EatsA man with dark hair and a white shirt under a dark jacket sits at a table, looking distressed and then smiling, in a dimly lit interior.© Uber EatsTwo men are sitting in a living room, one on a couch and the other at a dining table, looking at each other and smiling.© Uber EatsA man with dark hair and a white shirt under a dark jacket looks down and then up, appearing to be in a home interior.© Uber EatsA young Asian man with long dark hair, wearing a grey sweater, looks around with a surprised expression in a dimly lit living room.© Uber EatsTwo Asian men are in a dimly lit living room, one on a couch and the other at a dining table, as the man on the couch looks at the camera.© Uber Eats
    Length: 30 s · Shots: 14 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a escalating absurdity

    Before you present an idea, you need to know who has done it, and how.

    Uber Eats “Uber Don't Eats” is built on a escalating absurdity. Search the library by idea to see every spot that uses it.

    Claude “A Time and a Place”© ClaudeFleurop “Sorry”© FleuropNew Zealand Government & Department of Internal Affairs “Keep It Real Online”© New Zealand Government & Department of Internal AffairsAmazon “Great Shows Stay With You - Conference”© Amazon
    Claude · Fleurop · New Zealand Government & Department of Internal Affairs · Amazon

More commercials by Peter Berg

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Voiz "The Innocent Eyes" (2023) commercial still© VoizVoiz “The Innocent Eyes” 2023Dir. Wuthisak Anarnkaporn · Ogilvy Group ThailandLondon International Awards Grand Prix 2022

Questions

Who directed the Uber Eats “Uber Don't Eats” commercial?

Peter Berg directed it.

What awards did Uber Eats “Uber Don't Eats” win?

1 awards, including One Show 2022 Silver Pencil — Film.

What is the tagline of Uber Eats “Uber Don't Eats”?

“This calls for... Now delivering alcohol”

Sources for the credits and awards

oneclub.org