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Call of Duty: Advanced Warfare “Discover Your Power” 2015

Call of Duty: Advanced Warfare “Discover Your Power” (2015) is a Call of Duty: Advanced Warfare commercial directed by Peter Berg for 72andSunny, produced by Pony Show Entertainment. It won 2 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Special Effects for Film Advertising and AICP Show 2015 Honoree Visual Effects.

A soldier in a futuristic exoskeleton suit fights through a war-torn city, using advanced weaponry and parkour to overcome enemies and collapsing structures.

Video: Pony Show Entertainment on Vimeo

Shot by shot

  1. A man in a futuristic military suit fights another soldier, then opens a case with advanced weaponry inside a dimly lit bunker.© Call of Duty: Advanced Warfare0:00
  2. A man's hands assemble a futuristic, weaponized gauntlet from pieces stored in a black case on a concrete floor.© Call of Duty: Advanced Warfare0:06
  3. A first-person perspective shows a soldier in a dark, industrial setting, engaging in combat and throwing a grenade.© Call of Duty: Advanced Warfare0:07
  4. A male soldier in camouflage armor and holding a large weapon slides on a metal platform across a dark, industrial room with large windows.© Call of Duty: Advanced Warfare0:20
  5. A young woman with long dark hair, wearing a tank top and shorts, stands confidently in a destroyed urban street.© Call of Duty: Advanced Warfare0:37
  6. A woman with long dark hair looks at the camera, then a man in military gear with a rifle looks around a war-torn street, followed by a goat licking its nose, and then the man again as explosions happen around him.© Call of Duty: Advanced Warfare0:39
  7. A soldier in futuristic combat gear jumps high into the air from a dusty, war-torn street, soaring over buildings under a bright sky.© Call of Duty: Advanced Warfare0:49
  8. A soldier in tactical gear rappels down the side of a building, then bursts through a window, firing a weapon in a chaotic action sequence.© Call of Duty: Advanced Warfare0:51
  9. A male soldier in tactical gear rides a futuristic hoverbike through a dusty, war-torn street market, kicking up debris as he speeds past damaged stalls.© Call of Duty: Advanced Warfare1:03
  10. A first-person view from inside a futuristic vehicle as it speeds through a war-torn city, dodging explosions and debris.© Call of Duty: Advanced Warfare1:05
  11. A man in a futuristic suit drives a motorcycle on a collapsing bridge, then falls and shoots at enemies in a chaotic, action-packed sequence.© Call of Duty: Advanced Warfare1:09
  12. A man in military gear is caught in a collapsing structure, struggling to free himself amidst debris and explosions in a war-torn environment.© Call of Duty: Advanced Warfare1:20

Stills © Call of Duty: Advanced Warfare. Made by 72andSunny, Pony Show Entertainment and Peter Berg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

First-person POV action with celebrity cameos.

Tagline: “POWER CHANGES EVERYTHING”

first-person POVfuturistic warfareexoskeleton suitparkour actioncelebrity cameochaotic urban environment

The cut

Length
96 s
Shots
20
Average shot
4.8 s
Format
mixed

What creatives use Call of Duty: Advanced Warfare “Discover Your Power” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Call of Duty: Advanced Warfare “Discover Your Power”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a futuristic military suit fights another soldier, then opens a case with advanced weaponry inside a dimly lit bunker.© Call of Duty: Advanced WarfareA man's hands assemble a futuristic, weaponized gauntlet from pieces stored in a black case on a concrete floor.© Call of Duty: Advanced WarfareA first-person perspective shows a soldier in a dark, industrial setting, engaging in combat and throwing a grenade.© Call of Duty: Advanced WarfareA male soldier in camouflage armor and holding a large weapon slides on a metal platform across a dark, industrial room with large windows.© Call of Duty: Advanced Warfare
    Frames from Call of Duty: Advanced Warfare “Discover Your Power”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Call of Duty: Advanced Warfare “Discover Your Power” in order, with its length, framing and what happens in it.

    A man in a futuristic military suit fights another soldier, then opens a case with advanced weaponry inside a dimly lit bunker.© Call of Duty: Advanced WarfareA man's hands assemble a futuristic, weaponized gauntlet from pieces stored in a black case on a concrete floor.© Call of Duty: Advanced WarfareA first-person perspective shows a soldier in a dark, industrial setting, engaging in combat and throwing a grenade.© Call of Duty: Advanced WarfareA male soldier in camouflage armor and holding a large weapon slides on a metal platform across a dark, industrial room with large windows.© Call of Duty: Advanced WarfareA young woman with long dark hair, wearing a tank top and shorts, stands confidently in a destroyed urban street.© Call of Duty: Advanced WarfareA woman with long dark hair looks at the camera, then a man in military gear with a rifle looks around a war-torn street, followed by a goat licking its nose, and then the man again as explosions happen around him.© Call of Duty: Advanced Warfare
    Length: 96 s · Shots: 20 · Average shot: 4.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a futuristic warfare

    Before you present an idea, you need to know who has done it, and how.

    Call of Duty: Advanced Warfare “Discover Your Power” is built on a futuristic warfare. Search the library by idea to see every spot that uses it.

    Halo 4 “Halo 4: An Ancient Evil Awakens”© Halo 4Microsoft “Awakening”© MicrosoftXbox Halo:Reach “Deliver Hope”© Xbox Halo:ReachPlayStation 4 “Killzone Shadow Fall – Oaths and Promises”© PlayStation 4
    Halo 4 · Microsoft · Xbox Halo:Reach · PlayStation 4

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  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Call of Duty: Advanced Warfare “Discover Your Power” commercial?

Peter Berg directed it, produced by Pony Show Entertainment, for the agency 72andSunny.

Which agency made Call of Duty: Advanced Warfare “Discover Your Power”?

72andSunny created it for Call of Duty: Advanced Warfare (2015).

What awards did Call of Duty: Advanced Warfare “Discover Your Power” win?

2 awards, including D&AD 2015 Wood Pencil — Film Advertising Crafts / Special Effects for Film Advertising and AICP Show 2015 Honoree Visual Effects.

What is the tagline of Call of Duty: Advanced Warfare “Discover Your Power”?

“POWER CHANGES EVERYTHING”

Sources for the credits and awards

aicpawards.comdandad.org