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Hulu “Alec in Huluwood” 2009

Hulu “Alec in Huluwood” (2009) is a Hulu commercial directed by Peter Berg for Crispin Porter + Bogusky, produced by Pony Show Entertainment. It won one award: LIA 2009 Bronze — TV/Cinema/Digital/Web/Mobile / Web Services.

Alec Baldwin reveals Hulu's true purpose: to soften human brains for alien consumption, all while offering free, convenient entertainment.

Video: Pony Show Entertainment on Vimeo

Shot by shot

  1. Alec Baldwin, a middle-aged man in a suit, stands in front of a white corrugated wall, talking and gesturing with his hands, then turns and walks away.© Hulu0:00
  2. Alec Baldwin, a middle-aged man in a suit, stands in an elevator, then turns and walks out into a control room filled with screens.© Hulu0:06
  3. Alec Baldwin, a middle-aged man in a black suit, walks down a futuristic hallway, talking directly to the camera.© Hulu0:11
  4. Two men in black shirts sit at a control panel, watching animated characters on multiple screens, with other live-action screens in the background.© Hulu0:24
  5. Alec Baldwin, a middle-aged man in a suit, walks towards the camera in a futuristic office, talking to the viewer.© Hulu0:26
  6. A man watches a video on a laptop of Alec Baldwin and Tracy Morgan sitting on a couch, with Baldwin talking animatedly.© Hulu0:29
  7. A man in a light blue shirt and tie sits at a desk, laughing, as a transparent grid with a glowing brain graphic is placed in front of his head.© Hulu0:31
  8. Alec Baldwin, dressed in a suit, stands next to a man in a lab coat who is laughing, while a woman in a lab coat stands nearby in a control room.© Hulu0:35
  9. Alec Baldwin, a middle-aged man in a suit, laughs heartily while looking directly at the camera in an office setting.© Hulu0:40
  10. Alec Baldwin, a middle-aged man in a suit, looks intently at the camera in a dark room with multiple screens in the background.© Hulu0:42
  11. A man with dark hair and a striped shirt smiles, looking off-camera, with a bright LED light fixture in the foreground.© Hulu0:42
  12. Alec Baldwin, a male in his 50s, wearing a suit, laughs heartily in an interior office setting.© Hulu0:43

Stills © Hulu. Made by Crispin Porter + Bogusky, Pony Show Entertainment and Peter Berg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Alec Baldwin as an alien overlord promoting Hulu to soften human brains.

Tagline: “Hulu, an evil plot to destroy the world. Enjoy.”

celebrity endorsementsci-fi conspiracyfourth wall breakdark humorevil corporationbrainwashing

The cut

Length
61 s
Shots
16
Average shot
3.8 s

What creatives use Hulu “Alec in Huluwood” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hulu “Alec in Huluwood”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Alec Baldwin, a middle-aged man in a suit, stands in front of a white corrugated wall, talking and gesturing with his hands, then turns and walks away.© HuluAlec Baldwin, a middle-aged man in a suit, stands in an elevator, then turns and walks out into a control room filled with screens.© HuluAlec Baldwin, a middle-aged man in a black suit, walks down a futuristic hallway, talking directly to the camera.© HuluTwo men in black shirts sit at a control panel, watching animated characters on multiple screens, with other live-action screens in the background.© Hulu
    Frames from Hulu “Alec in Huluwood”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hulu “Alec in Huluwood” in order, with its length, framing and what happens in it.

    Alec Baldwin, a middle-aged man in a suit, stands in front of a white corrugated wall, talking and gesturing with his hands, then turns and walks away.© HuluAlec Baldwin, a middle-aged man in a suit, stands in an elevator, then turns and walks out into a control room filled with screens.© HuluAlec Baldwin, a middle-aged man in a black suit, walks down a futuristic hallway, talking directly to the camera.© HuluTwo men in black shirts sit at a control panel, watching animated characters on multiple screens, with other live-action screens in the background.© HuluAlec Baldwin, a middle-aged man in a suit, walks towards the camera in a futuristic office, talking to the viewer.© HuluA man watches a video on a laptop of Alec Baldwin and Tracy Morgan sitting on a couch, with Baldwin talking animatedly.© Hulu
    Length: 61 s · Shots: 16 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Hulu “Alec in Huluwood” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

More commercials by Peter Berg

More from Crispin Porter + Bogusky

  • IKEA "Lamp" (2002) commercial still© IKEAIKEA “Lamp” 2002Dir. Spike Jonze · Crispin Porter + BoguskyCannes Lions Grand Prix 2003
  • The Glenlivet "Against the Tide" (2021) commercial still© The GlenlivetThe Glenlivet “Against the Tide” 2021Dir. Tom Noakes · Crispin Porter + BoguskyCreative Circle Silver 2021
  • Burger King "Whopper Virgins" (2009) commercial still© Burger KingBurger King “Whopper Virgins” 2009Dir. Stacy Peralta · Crispin Porter + BoguskyD&AD Graphite Pencil 2009
  • Hulu "Seth's Giggity Goo" (2009) commercial still© HuluHulu “Seth's Giggity Goo” 2009Dir. Bryan Buckley · Crispin Porter + BoguskyLondon International Awards Bronze 2009
  • Florida Department of Health "Torture Device" (2003) commercial still© Florida Department of HealthFlorida Department of Health “Torture Device” 2003Dir. Simon Levene · Crispin Porter + BoguskyClio Awards Bronze 2003
  • Grey Poupon "The Chase" (2012) commercial still© Grey PouponGrey Poupon “The Chase” 2012Dir. Bryan Buckley · Crispin Porter + BoguskyEmmy (Outstanding Commercial) Nominee 2013

Award-winning tech commercials

Questions

Who directed the Hulu “Alec in Huluwood” commercial?

Peter Berg directed it, produced by Pony Show Entertainment, for the agency Crispin Porter + Bogusky.

Which agency made Hulu “Alec in Huluwood”?

Crispin Porter + Bogusky created it for Hulu (2009).

What awards did Hulu “Alec in Huluwood” win?

1 awards, including LIA 2009 Bronze — TV/Cinema/Digital/Web/Mobile / Web Services.

What is the tagline of Hulu “Alec in Huluwood”?

“Hulu, an evil plot to destroy the world. Enjoy.”

Sources for the credits and awards

2009.liaentries.comweb.archive.org