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Varejo “Misturados” 2016

Varejo “Misturados” (2016) is a Varejo commercial directed by Rodrigo Saavedra for AlmapBBDO, produced by Landia. It won one award: El Ojo de Iberoamérica 2016 Gold Producción Audiovisual – PA2 – Mejor Dirección de Arte.

A vibrant ad celebrating individuality and the joy of mixing styles, featuring diverse characters in a fantastical hotel setting, culminating in a lively party and a call to embrace unique fashion.

Video: AlmapBBDO on YouTube

Shot by shot

  1. A young couple, a man and a woman, holding hands and walking towards a telephone booth, with a vintage car parked in the background.© Varejo0:00
  2. A man in a hat and a woman in a white dress walk towards the entrance of a grand hotel, with a classic car parked nearby.© Varejo0:06
  3. A man in a hat and a woman in a white shirt emerge from an ornate elevator, then walk away, revealing their feet on a tiled floor.© Varejo0:08
  4. A close-up shot of an old, ornate brass elevator button panel with "UP" and "DOWN" labels, set against a marble wall, as the "UP" button illuminates red.© Varejo0:12
  5. A young man in a blue shirt walks into an ornate elevator where a young woman in a white shirt and pink skirt is standing, in a dimly lit building.© Varejo0:13
  6. A male bartender with a mustache and bow tie shakes a cocktail shaker behind a bar, with shelves of liquor bottles in the background.© Varejo0:33
  7. A bartender's hands shake a cocktail shaker in a dimly lit bar with blurred bottles in the background.© Varejo0:34
  8. A bartender in a white shirt and suspenders mixes a drink for four diverse patrons sitting at a dimly lit bar.© Varejo0:34
  9. Four diverse people sit at a bar, looking at the bartender from behind, in a dimly lit club.© Varejo0:35
  10. A man and a woman in underwear stand in a green room, as the man's outfit and the painting behind them change.© Varejo0:39
  11. A bald man and a woman with a bob haircut kiss in a dimly lit restaurant with a band playing in the background.© Varejo0:48
  12. A blonde woman in a red shirt exits a black car, shaking hands with a dark-haired man, outside a grand hotel entrance at night.© Varejo0:52

Stills © Varejo. Made by AlmapBBDO, Landia and Rodrigo Saavedra.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace individuality and mix styles freely, because fashion is about personal expression.

Tagline: “2 de junho. Dia dos Misturandos. C&A.”

gender bendingmagical transformationhidden worldfashion shownightlife glamoursurreal setting

The cut

Length
60 s
Shots
30
Average shot
2.0 s

What creatives use Varejo “Misturados” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Varejo “Misturados”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young couple, a man and a woman, holding hands and walking towards a telephone booth, with a vintage car parked in the background.© VarejoA man in a hat and a woman in a white dress walk towards the entrance of a grand hotel, with a classic car parked nearby.© VarejoA man in a hat and a woman in a white shirt emerge from an ornate elevator, then walk away, revealing their feet on a tiled floor.© VarejoA close-up shot of an old, ornate brass elevator button panel with "UP" and "DOWN" labels, set against a marble wall, as the "UP" button illuminates red.© Varejo
    Frames from Varejo “Misturados”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Varejo “Misturados” in order, with its length, framing and what happens in it.

    A young couple, a man and a woman, holding hands and walking towards a telephone booth, with a vintage car parked in the background.© VarejoA man in a hat and a woman in a white dress walk towards the entrance of a grand hotel, with a classic car parked nearby.© VarejoA man in a hat and a woman in a white shirt emerge from an ornate elevator, then walk away, revealing their feet on a tiled floor.© VarejoA close-up shot of an old, ornate brass elevator button panel with "UP" and "DOWN" labels, set against a marble wall, as the "UP" button illuminates red.© VarejoA young man in a blue shirt walks into an ornate elevator where a young woman in a white shirt and pink skirt is standing, in a dimly lit building.© VarejoA male bartender with a mustache and bow tie shakes a cocktail shaker behind a bar, with shelves of liquor bottles in the background.© Varejo
    Length: 60 s · Shots: 30 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a magical transformation

    Before you present an idea, you need to know who has done it, and how.

    Varejo “Misturados” is built on a magical transformation. Search the library by idea to see every spot that uses it.

    Hospitals United for Sick Kids “Lightyears From Home”© Hospitals United for Sick KidsYoung Capital “Boost Your Boomer”© Young CapitalAmazon “The Show Must Go On”© AmazonPeugeot 407 “Toys”© Peugeot 407
    Hospitals United for Sick Kids · Young Capital · Amazon · Peugeot 407

More commercials by Rodrigo Saavedra

More from AlmapBBDO

  • Kombi Volkswagen "Los últimos deseos de la kombi" (2014) commercial still© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
  • Pedigree "CARAMELO" (2026) commercial still© PedigreePedigree “CARAMELO” 2026Dir. Paulo Gonçalves · AlmapBBDOANDY Awards Gold 2026
  • Getty Images "Endless Stories" (2019) commercial still© Getty ImagesGetty Images “Endless Stories” 2019AlmapBBDOANDY Awards Gold 2019
  • Instituto Igarapé "War on Drugo" (2015) commercial still© Instituto IgarapéInstituto Igarapé “War on Drugo” 2015AlmapBBDOCannes Lions Gold 2015
  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009
  • O Boticário "Tormenta" (2025) commercial still© O BoticárioO Boticário “Tormenta” 2025Dir. Kid Burro · AlmapBBDOThe One Show Silver 2025

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Varejo “Misturados” commercial?

Rodrigo Saavedra directed it, produced by Landia, for the agency AlmapBBDO.

Which agency made Varejo “Misturados”?

AlmapBBDO created it for Varejo (2016).

What awards did Varejo “Misturados” win?

1 awards, including El Ojo de Iberoamérica 2016 Gold Producción Audiovisual – PA2 – Mejor Dirección de Arte.

What is the tagline of Varejo “Misturados”?

“2 de junho. Dia dos Misturandos. C&A.”

Sources for the credits and awards

elojodeiberoamerica.com