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Renault “Push It to the Limit” 2024

Renault “Push It to the Limit” (2024) is a Renault commercial directed by Rodrigo Saavedra for Publicis, produced by Immigrant. It won 3 awards, including Clio 2025 Bronze — Film Craft / Direction, Eurobest 2024 Bronze Film Craft A07: Use of Licensed/Adapted Music and El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

This ad takes us on a nostalgic journey through different eras of Renault cars, showcasing their evolution and enduring appeal.

Video: Rodrigo Saavedra on Vimeo

Shot by shot

  1. A wide shot of a luxurious outdoor restaurant terrace overlooking the sea, with people dining under striped umbrellas on a sunny day.© Renault0:00
  2. A young woman in a yellow dress and polka dot scarf sits at an outdoor table, looking around with a thoughtful expression on a sunny day.© Renault0:03
  3. A low-angle shot captures a black car speeding past an outdoor restaurant patio, where people are dining under a bright sky.© Renault0:09
  4. A handsome man in a white tuxedo and black bow tie sits in a blue convertible, looking confidently at the camera in a luxurious outdoor setting.© Renault0:13
  5. A golf club hits a golf ball off a tee on a grassy golf course, with a person's legs visible in the background.© Renault0:25
  6. A woman's hand with red nail polish and gold rings gently caresses the hood of a white vintage car, with an orange curtain in the background.© Renault0:37
  7. A bald male helicopter pilot in a headset looks down at a red car driving on a winding road through a snowy, forested mountain valley.© Renault0:47
  8. A close-up shot of a car's dashboard, showing the speedometer with a red needle rapidly increasing, indicating acceleration.© Renault0:53
  9. A red car drives on a winding road towards a tunnel, filmed from a helicopter's perspective in a mountainous landscape.© Renault0:56
  10. A green radar screen with a sweeping white line and various markings is shown in a close-up shot.© Renault1:00
  11. A blue Renault car drives past a large pile of old televisions in a vast, arid desert landscape under a bright, cloudy sky.© Renault1:06
  12. A close-up shot inside a car shows a large vertical screen displaying an "Energy flow" graphic, with the text "80% electric driving in the city" overlaid.© Renault1:19

Stills © Renault. Made by Publicis, Immigrant and Rodrigo Saavedra.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A nostalgic journey through Renault's past and present, highlighting innovation.

nostalgiatime travelproduct evolutionretro aestheticmodern twistglitch effect

The cut

Length
90 s
Shots
59
Average shot
1.5 s

What creatives use Renault “Push It to the Limit” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Renault “Push It to the Limit”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a luxurious outdoor restaurant terrace overlooking the sea, with people dining under striped umbrellas on a sunny day.© RenaultA young woman in a yellow dress and polka dot scarf sits at an outdoor table, looking around with a thoughtful expression on a sunny day.© RenaultA low-angle shot captures a black car speeding past an outdoor restaurant patio, where people are dining under a bright sky.© RenaultA handsome man in a white tuxedo and black bow tie sits in a blue convertible, looking confidently at the camera in a luxurious outdoor setting.© Renault
    Frames from Renault “Push It to the Limit”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Renault “Push It to the Limit” in order, with its length, framing and what happens in it.

    A wide shot of a luxurious outdoor restaurant terrace overlooking the sea, with people dining under striped umbrellas on a sunny day.© RenaultA young woman in a yellow dress and polka dot scarf sits at an outdoor table, looking around with a thoughtful expression on a sunny day.© RenaultA low-angle shot captures a black car speeding past an outdoor restaurant patio, where people are dining under a bright sky.© RenaultA handsome man in a white tuxedo and black bow tie sits in a blue convertible, looking confidently at the camera in a luxurious outdoor setting.© RenaultA golf club hits a golf ball off a tee on a grassy golf course, with a person's legs visible in the background.© RenaultA woman's hand with red nail polish and gold rings gently caresses the hood of a white vintage car, with an orange curtain in the background.© Renault
    Length: 90 s · Shots: 59 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a nostalgia

    Before you present an idea, you need to know who has done it, and how.

    Renault “Push It to the Limit” is built on a nostalgia. Search the library by idea to see every spot that uses it.

    DICK'S Sporting Goods “DICK'S Sporting Goods: The Table”© DICK'S Sporting GoodsJohn Lewis “Always A Woman”© John LewisU-Haul “The Way To What's Ahead”© U-HaulRenault “Kilometers of Love”© Renault
    DICK'S Sporting Goods · John Lewis · U-Haul · Renault

More commercials by Rodrigo Saavedra

More from Publicis

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Questions

Who directed the Renault “Push It to the Limit” commercial?

Rodrigo Saavedra directed it, produced by Immigrant, for the agency Publicis.

Which agency made Renault “Push It to the Limit”?

Publicis created it for Renault (2024).

What awards did Renault “Push It to the Limit” win?

3 awards, including Clio 2025 Bronze — Film Craft / Direction, Eurobest 2024 Bronze Film Craft A07: Use of Licensed/Adapted Music and El Ojo de Iberoamérica 2024 Bronze Producción Audiovisual.

Sources for the credits and awards

The Workelojodeiberoamerica.comclios.comclios.com