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Diesel “Be a Follower” 2020

Diesel “Be a Follower” (2020) is a Diesel commercial directed by Ali Ali for Publicis, produced by Good People Films. It won 2 awards, including One Show 2020 Gold Pencil — Film and The One Show 2020 Online Films & Video / Short Form - Campaign Gold Pencil.

This ad humorously suggests that influencers spend a lot of time doing mundane tasks like laundry, encouraging viewers to "Be a Follower" of their real lives, not just their curated feeds.

Video: DIESEL on YouTube

Shot by shot

  1. A washing machine with clothes spinning inside is shown in a laundromat, with the Diesel logo and a featured artist's name superimposed on the screen.© Diesel0:00
  2. A young Black man in a neon green beanie and black hoodie sits on a bench in a turquoise laundromat, looking bored.© Diesel0:02
  3. A person in a denim vest and underwear washes a denim jacket under a running faucet in a tiled bathroom.© Diesel0:14
  4. A young man in a denim vest washes a pair of jeans in a public restroom sink, with his reflection visible in the mirror.© Diesel0:16
  5. A young man in a ripped denim vest washes his face in a dimly lit public restroom, as a young woman with dark hair approaches him from behind.© Diesel0:18
  6. A young man with short dark hair and a denim vest looks at his reflection in a mirror in a dimly lit, red-hued bathroom.© Diesel0:20
  7. A young man with a denim vest washes his hands in a dimly lit public restroom, looking at his reflection in the mirror.© Diesel0:22

Stills © Diesel. Made by Publicis, Good People Films and Ali Ali.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Influencers do laundry too; follow their real lives, not just the curated ones.

Tagline: “FOR SUCCESSFUL LIVING”

influencer culture parodymundane tasks as relatable contentbehind-the-scenes glimpseironic call to actioncelebrity endorsement

The cut

Length
27 s
Shots
8
Average shot
3.4 s

What creatives use Diesel “Be a Follower” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Diesel “Be a Follower”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man in a neon green beanie and black hoodie sits on a bench in a turquoise laundromat, looking bored.© DieselA person in a denim vest and underwear washes a denim jacket under a running faucet in a tiled bathroom.© DieselA young man in a denim vest washes a pair of jeans in a public restroom sink, with his reflection visible in the mirror.© DieselA young man in a ripped denim vest washes his face in a dimly lit public restroom, as a young woman with dark hair approaches him from behind.© Diesel
    Frames from Diesel “Be a Follower”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Diesel “Be a Follower” in order, with its length, framing and what happens in it.

    A young Black man in a neon green beanie and black hoodie sits on a bench in a turquoise laundromat, looking bored.© DieselA person in a denim vest and underwear washes a denim jacket under a running faucet in a tiled bathroom.© DieselA young man in a denim vest washes a pair of jeans in a public restroom sink, with his reflection visible in the mirror.© DieselA young man in a ripped denim vest washes his face in a dimly lit public restroom, as a young woman with dark hair approaches him from behind.© DieselA young man with short dark hair and a denim vest looks at his reflection in a mirror in a dimly lit, red-hued bathroom.© DieselA young man with a denim vest washes his hands in a dimly lit public restroom, looking at his reflection in the mirror.© Diesel
    Length: 27 s · Shots: 8 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a behind-the-scenes glimpse

    Before you present an idea, you need to know who has done it, and how.

    Diesel “Be a Follower” is built on a behind-the-scenes glimpse. Search the library by idea to see every spot that uses it.

    Quaker City Mercantile “Quest for Craft, Season 4”© Quaker City MercantileDodge “We Only Do Power”© DodgeAmazon “Not Everything Makes the Cut”© AmazonAmerican Express “Small Business Saturday”© American Express
    Quaker City Mercantile · Dodge · Amazon · American Express

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Questions

Who directed the Diesel “Be a Follower” commercial?

Ali Ali directed it, produced by Good People Films, for the agency Publicis.

Which agency made Diesel “Be a Follower”?

Publicis created it for Diesel (2020).

What awards did Diesel “Be a Follower” win?

2 awards, including One Show 2020 Gold Pencil — Film and The One Show 2020 Online Films & Video / Short Form - Campaign Gold Pencil.

What is the tagline of Diesel “Be a Follower”?

“FOR SUCCESSFUL LIVING”

Sources for the credits and awards

oneclub.orgoneclub.org