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Heineken “The Night Is Young” 2022

Heineken “The Night Is Young” (2022) is a Heineken commercial directed by Ali Ali for Publicis, produced by Good People Films. It won 11 awards, including Cannes Lions 2022 Film Gold, Clio 2022 Silver — Film / 61 Seconds to Five Minutes and D&AD 2022 Wood Pencil — Film / Cinema Commercials 31 - 120 Seconds.

A diverse group of older adults enjoy a vibrant night out at a club and on the beach, celebrating life and freedom.

Video: Ali Ali on Vimeo

Shot by shot

  1. Feet of people dancing on a wooden floor, illuminated by green and red party lights, creating a dynamic and energetic atmosphere.© Heineken0:07
  2. A person with headphones on, silhouetted against bright green and red club lights, is seen from behind in a dark club.© Heineken0:12
  3. A man with a colorful shirt and white undershirt exits a red door in a green-tiled, graffiti-covered public restroom.© Heineken0:13
  4. A person's hand with red nail polish points upwards in a dark, blurry club with green and white lights.© Heineken0:21
  5. An elderly woman in a sequined jacket sits in a mobility scooter, smiling and dancing amidst a crowd of people in a dimly lit club with disco ball lights.© Heineken0:28
  6. An older man in a cap and suit jacket dances in a crowded, neon-lit nightclub, surrounded by other revelers.© Heineken0:30
  7. An older man and woman, both with white hair, are at a lively bar, with the man holding a Heineken bottle and the woman showing him something on her phone.© Heineken0:32
  8. A man in a Hawaiian shirt and sunglasses dances energetically, holding a green bottle, surrounded by other people in a dimly lit club.© Heineken0:38
  9. A diverse group of older adults, including a man in sunglasses and a woman in a sequined top, dance energetically at a lively nightclub.© Heineken0:39
  10. A man in a fedora and gold jacket dances energetically, surrounded by other people in a vibrant, smoke-filled nightclub.© Heineken0:45
  11. A woman in sunglasses and a patterned shirt screams excitedly while holding a Heineken bottle and dancing in a crowded, neon-lit club.© Heineken0:50
  12. A man in a hat and brown outfit dances on a beach at dusk, with the ocean and distant land in the background, and beach chairs in the foreground.© Heineken0:56

Stills © Heineken. Made by Publicis, Good People Films and Ali Ali.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Older adults partying like it's 1999, showing life is for everyone.

Tagline: “The night belongs to the vaccinated. Time to join them. #FreshBeginnings”

unexpected partygoersage is just a numbernightlife celebrationintergenerational fundancing with abandonmirror reflections

The cut

Length
64 s
Shots
34
Average shot
1.9 s

What creatives use Heineken “The Night Is Young” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “The Night Is Young”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Feet of people dancing on a wooden floor, illuminated by green and red party lights, creating a dynamic and energetic atmosphere.© HeinekenA person with headphones on, silhouetted against bright green and red club lights, is seen from behind in a dark club.© HeinekenA man with a colorful shirt and white undershirt exits a red door in a green-tiled, graffiti-covered public restroom.© HeinekenA person's hand with red nail polish points upwards in a dark, blurry club with green and white lights.© Heineken
    Frames from Heineken “The Night Is Young”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “The Night Is Young” in order, with its length, framing and what happens in it.

    Feet of people dancing on a wooden floor, illuminated by green and red party lights, creating a dynamic and energetic atmosphere.© HeinekenA person with headphones on, silhouetted against bright green and red club lights, is seen from behind in a dark club.© HeinekenA man with a colorful shirt and white undershirt exits a red door in a green-tiled, graffiti-covered public restroom.© HeinekenA person's hand with red nail polish points upwards in a dark, blurry club with green and white lights.© HeinekenAn elderly woman in a sequined jacket sits in a mobility scooter, smiling and dancing amidst a crowd of people in a dimly lit club with disco ball lights.© HeinekenAn older man in a cap and suit jacket dances in a crowded, neon-lit nightclub, surrounded by other revelers.© Heineken
    Length: 64 s · Shots: 34 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a age is just a number

    Before you present an idea, you need to know who has done it, and how.

    Heineken “The Night Is Young” is built on a age is just a number. Search the library by idea to see every spot that uses it.

    Apple “Dive”© AppleVolkswagen Group Import Company “Senior Rebels”© Volkswagen Group Import Companytoom “Irmela vs. Nazis”© toomNestle India Ltd. “Salute to Fauja Singh”© Nestle India Ltd.
    Apple · Volkswagen Group Import Company · toom · Nestle India Ltd.

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  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Heineken “The Night Is Young” commercial?

Ali Ali directed it, produced by Good People Films, for the agency Publicis.

Which agency made Heineken “The Night Is Young”?

Publicis created it for Heineken (2022).

What awards did Heineken “The Night Is Young” win?

11 awards, including Cannes Lions 2022 Film Gold, Cannes Lions 2022 Film Gold (Food & Drink), Clio 2022 Silver — Film / 61 Seconds to Five Minutes and Cannes Lions 2022 Film Bronze.

What is the tagline of Heineken “The Night Is Young”?

“The night belongs to the vaccinated. Time to join them. #FreshBeginnings”

Sources for the credits and awards

The WorkThe Workdandad.orgThe WorkThe WorkThe WorkThe WorkThe Workclios.comclios.comnyfadvertising.comnyfadvertising.com