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Gas Networks Ireland “GNI Dial Before you Dig” 2024

Gas Networks Ireland “GNI Dial Before you Dig” (2024) is a Gas Networks Ireland commercial for Publicis. It won 2 awards, including Kinsale Sharks 2024 Gold Film Craft (Ireland) - Best Use of Humour.

Construction workers discuss the importance of checking for gas pipes before digging, while a distressed badger puppet emerges from the ground, lamenting its past digging habits.

Video: Gas Networks Ireland on YouTube

Shot by shot

  1. Two male construction workers in hard hats and high-vis vests discuss plans on a tablet at a muddy construction site with heavy machinery and other workers in the background.© Gas Networks Ireland0:00
  2. Two male construction workers in hard hats and high-vis vests discuss plans on a construction site with an excavator in the background.© Gas Networks Ireland0:03
  3. A badger puppet, covered in dirt, emerges from a hole in the ground, looking surprised and speaking about gas pipes.© Gas Networks Ireland0:07
  4. Two male construction workers in hard hats and high-vis vests stand on a muddy construction site, one holding a clipboard and pen.© Gas Networks Ireland0:14
  5. A badger puppet with black and white fur and sharp teeth emerges from a mound of dirt, looking distressed in a natural outdoor setting.© Gas Networks Ireland0:16
  6. A badger puppet with black and white fur and sharp teeth looks around nervously in a field with green and yellow bushes under a cloudy sky.© Gas Networks Ireland0:18
  7. A male construction worker in a blue hard hat and high-vis jacket shows a smartphone screen to a badger, while another worker smiles in the background at a construction site.© Gas Networks Ireland0:20
  8. A person in a badger costume stands in a field, looking distressed and raising their paws in the air.© Gas Networks Ireland0:22
  9. A construction worker holds a smartphone displaying the Gas Networks Ireland logo, then lowers it, revealing a blurred background of other workers.© Gas Networks Ireland0:24
  10. A smartphone with the Gas Networks Ireland logo on its screen lies in a muddy puddle, with text overlayed on the shot.© Gas Networks Ireland0:24
  11. A badger puppet emerges from a mound of dirt, looking distressed and throwing its paws up in the air, in a rural outdoor setting.© Gas Networks Ireland0:27

Stills © Gas Networks Ireland. Made by Publicis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A talking badger highlights the dangers of not checking for gas pipes.

Tagline: “ALWAYS check for gas pipelines before you break ground”

talking animalpersonificationfish out of watercomic reliefmoral of the story

The cut

Length
30 s
Shots
11
Average shot
2.7 s

What creatives use Gas Networks Ireland “GNI Dial Before you Dig” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gas Networks Ireland “GNI Dial Before you Dig”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two male construction workers in hard hats and high-vis vests discuss plans on a tablet at a muddy construction site with heavy machinery and other workers in the background.© Gas Networks IrelandTwo male construction workers in hard hats and high-vis vests discuss plans on a construction site with an excavator in the background.© Gas Networks IrelandA badger puppet, covered in dirt, emerges from a hole in the ground, looking surprised and speaking about gas pipes.© Gas Networks IrelandTwo male construction workers in hard hats and high-vis vests stand on a muddy construction site, one holding a clipboard and pen.© Gas Networks Ireland
    Frames from Gas Networks Ireland “GNI Dial Before you Dig”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gas Networks Ireland “GNI Dial Before you Dig” in order, with its length, framing and what happens in it.

    Two male construction workers in hard hats and high-vis vests discuss plans on a tablet at a muddy construction site with heavy machinery and other workers in the background.© Gas Networks IrelandTwo male construction workers in hard hats and high-vis vests discuss plans on a construction site with an excavator in the background.© Gas Networks IrelandA badger puppet, covered in dirt, emerges from a hole in the ground, looking surprised and speaking about gas pipes.© Gas Networks IrelandTwo male construction workers in hard hats and high-vis vests stand on a muddy construction site, one holding a clipboard and pen.© Gas Networks IrelandA badger puppet with black and white fur and sharp teeth emerges from a mound of dirt, looking distressed in a natural outdoor setting.© Gas Networks IrelandA badger puppet with black and white fur and sharp teeth looks around nervously in a field with green and yellow bushes under a cloudy sky.© Gas Networks Ireland
    Length: 30 s · Shots: 11 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a talking animal

    Before you present an idea, you need to know who has done it, and how.

    Gas Networks Ireland “GNI Dial Before you Dig” is built on a talking animal. Search the library by idea to see every spot that uses it.

    Sipsmith “We Make Gin Not Compromises”© SipsmithMt. Dew “Cheetah”© Mt. DewBush's Baked Beans “Secret Family Recipe”© Bush's Baked BeansNissan Genuine Parts “Bullbar”© Nissan Genuine Parts
    Sipsmith · Mt. Dew · Bush's Baked Beans · Nissan Genuine Parts

More from Publicis

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Questions

Which agency made Gas Networks Ireland “GNI Dial Before you Dig”?

Publicis created it for Gas Networks Ireland (2024).

What awards did Gas Networks Ireland “GNI Dial Before you Dig” win?

2 awards, including Kinsale Sharks 2024 Gold Film Craft (Ireland) - Best Use of Humour and Kinsale Sharks 2024 Silver Advertising Film (Ireland) - Utilities, Energy Providers, Post.

What is the tagline of Gas Networks Ireland “GNI Dial Before you Dig”?

“ALWAYS check for gas pipelines before you break ground”

Sources for the credits and awards

web.archive.org