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Diesel “Go With The Flaw” 2018

Diesel “Go With The Flaw” (2018) is a Diesel commercial directed by François Rousselet for Publicis, produced by DIVISION. It won 10 awards, including Clio 2018 Gold — Film / Short Form, Cannes Lions 2018 Film Craft Silver and Creative Circle 2018 Gold FILM CRAFT - Best Colourist (single).

This ad celebrates imperfections and flaws, encouraging people to embrace their true selves and live authentically, even if it means making mistakes or facing insecurities.

Video: DIESEL on YouTube

Shot by shot

  1. A young man with short dark hair and a black tank top sits with his back to the camera, working at a film editing machine in a dimly lit room.© Diesel0:00
  2. A young man in green pants and a black jacket sits on a bridge, looking up at the sky with a city skyline in the background.© Diesel0:04
  3. A young man with brown hair and a black leather jacket spins around against a clear blue sky.© Diesel0:09
  4. A young woman in a white t-shirt and underwear stretches inside a vintage camper van, with text overlay.© Diesel0:14
  5. A young woman with short hair and a fur coat holds two oranges to her chest in a convenience store aisle, looking up and smiling.© Diesel0:18
  6. A young woman with braces and bangs looks at her reflection in a mirror, making an angry face.© Diesel0:23
  7. A young woman with dark hair and red lipstick looks directly at the camera, her eyes slightly crossed, in a close-up shot.© Diesel0:27
  8. A young man in a denim outfit pushes a beat-up black car down a city street during the day.© Diesel0:31
  9. A young woman with short blonde hair and a leather jacket looks down, touching her face, against a blue wall.© Diesel0:35
  10. A young man with a scar on his cheek looks forward, while a blurry blonde woman is visible in the background, in an interior setting.© Diesel0:39
  11. A young man with brown hair and a black leather jacket looks around on a sunny rooftop.© Diesel0:43
  12. A diverse group of young people with alternative styles are riding a bus, looking out the window as the bus moves.© Diesel0:47

Stills © Diesel. Made by Publicis, DIVISION and François Rousselet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace your flaws, they make you unique and authentic.

Tagline: “FOR SUCCESSFUL LIVING”

celebration of imperfectionrebellious spiritmontage of diverse charactersurban explorationfilm editing metaphorempowerment through vulnerability

The cut

Length
60 s
Shots
60
Average shot
1.0 s

What creatives use Diesel “Go With The Flaw” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Diesel “Go With The Flaw”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with short dark hair and a black tank top sits with his back to the camera, working at a film editing machine in a dimly lit room.© DieselA young man in green pants and a black jacket sits on a bridge, looking up at the sky with a city skyline in the background.© DieselA young man with brown hair and a black leather jacket spins around against a clear blue sky.© DieselA young woman in a white t-shirt and underwear stretches inside a vintage camper van, with text overlay.© Diesel
    Frames from Diesel “Go With The Flaw”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Diesel “Go With The Flaw” in order, with its length, framing and what happens in it.

    A young man with short dark hair and a black tank top sits with his back to the camera, working at a film editing machine in a dimly lit room.© DieselA young man in green pants and a black jacket sits on a bridge, looking up at the sky with a city skyline in the background.© DieselA young man with brown hair and a black leather jacket spins around against a clear blue sky.© DieselA young woman in a white t-shirt and underwear stretches inside a vintage camper van, with text overlay.© DieselA young woman with short hair and a fur coat holds two oranges to her chest in a convenience store aisle, looking up and smiling.© DieselA young woman with braces and bangs looks at her reflection in a mirror, making an angry face.© Diesel
    Length: 60 s · Shots: 60 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a celebration of imperfection

    Before you present an idea, you need to know who has done it, and how.

    Diesel “Go With The Flaw” is built on a celebration of imperfection. Search the library by idea to see every spot that uses it.

    Cashmere “Unapologetically Human”© CashmereMacy's “Summer´24 Greatest Hits”© Macy'sEtsy “Human Performance”© EtsyKruger Products “Love Can Be Messier”© Kruger Products
    Cashmere · Macy's · Etsy · Kruger Products

More commercials by François Rousselet

More from Publicis

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Diesel “Go With The Flaw” commercial?

François Rousselet directed it, produced by DIVISION, for the agency Publicis.

Which agency made Diesel “Go With The Flaw”?

Publicis created it for Diesel (2018).

What awards did Diesel “Go With The Flaw” win?

10 awards, including Clio 2018 Gold — Film / Short Form, Cannes Lions 2018 Film Craft Silver, Clio 2018 Silver — Film Technique (Editing) / Editing and Cannes Lions 2018 Film Craft Bronze.

What is the tagline of Diesel “Go With The Flaw”?

“FOR SUCCESSFUL LIVING”

Sources for the credits and awards

clios.comThe WorkThe WorkThe WorkThe WorkThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.orgclios.comliaawards.com