framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Diesel “Keep The World Flawed” 2018

Diesel “Keep The World Flawed” (2018) is a Diesel commercial directed by François Rousselet for Publicis, produced by Division Paris. It won 8 awards, including One Show 2018 Silver Pencil — Film, Clio 2018 Silver — Film / Short Form and Cannes Lions 2018 Film Craft Bronze.

This ad celebrates flaws and imperfections, showing diverse individuals embracing their unique traits, culminating in a family's journey and a child with prominent ears, emphasizing that flaws always win.

Video: DIESEL on YouTube

Shot by shot

  1. A young man in a white shirt and jeans walks down a street, framed through a circular opening, with a city and mountains in the background.© Diesel0:00
  2. A young woman with red hair leans on the hood of a vintage car, while a young man sits in the driver's seat on a city street.© Diesel0:07
  3. An elephant walks across a city street, passing between two parked pickup trucks, while several pedestrians walk past in the foreground.© Diesel0:12
  4. A young man with large ears lies on a medical chair under a bright light, as a person with dark skin touches his face.© Diesel0:18
  5. A young woman with blonde hair, wearing a pink and blue jacket and jeans, bends over a laundry basket in a neon-lit laundromat.© Diesel0:26
  6. A young woman with a bob haircut, wearing a blue and red jacket and jeans, loads laundry into a washing machine in a laundromat at night.© Diesel0:31
  7. A blonde woman in a yellow sweatshirt lies on a brown couch, making a silly face with her eyes rolled back and tongue out, while a person with brown hair adjusts something in the foreground.© Diesel0:40
  8. Two people, silhouetted against a bright window, lean in to kiss each other in an intimate moment.© Diesel0:46
  9. A young man with long hair looks down at a young woman with blonde hair, who is lying in a hospital bed, appearing to be in pain.© Diesel0:51
  10. A young woman with blonde hair and a green hoodie sits on a bus, looking around with a concerned expression.© Diesel1:01
  11. A woman with green eyes uses a white marker to draw on her face, framed by a glowing ring light.© Diesel1:07
  12. A young boy with large ears and a black leather jacket laughs joyfully, looking up against a warm, plain background.© Diesel1:14

Stills © Diesel. Made by Publicis, Division Paris and François Rousselet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace imperfections, celebrate uniqueness, and find beauty in flaws.

Tagline: “FOR SUCCESSFUL LIVING”

celebration of individualityacceptance of physical differencesjourney of self-discoveryfamily bondingovercoming societal pressuresquirky characters

The cut

Length
89 s
Shots
67
Average shot
1.3 s

What creatives use Diesel “Keep The World Flawed” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Diesel “Keep The World Flawed”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a white shirt and jeans walks down a street, framed through a circular opening, with a city and mountains in the background.© DieselA young woman with red hair leans on the hood of a vintage car, while a young man sits in the driver's seat on a city street.© DieselAn elephant walks across a city street, passing between two parked pickup trucks, while several pedestrians walk past in the foreground.© DieselA young man with large ears lies on a medical chair under a bright light, as a person with dark skin touches his face.© Diesel
    Frames from Diesel “Keep The World Flawed”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Diesel “Keep The World Flawed” in order, with its length, framing and what happens in it.

    A young man in a white shirt and jeans walks down a street, framed through a circular opening, with a city and mountains in the background.© DieselA young woman with red hair leans on the hood of a vintage car, while a young man sits in the driver's seat on a city street.© DieselAn elephant walks across a city street, passing between two parked pickup trucks, while several pedestrians walk past in the foreground.© DieselA young man with large ears lies on a medical chair under a bright light, as a person with dark skin touches his face.© DieselA young woman with blonde hair, wearing a pink and blue jacket and jeans, bends over a laundry basket in a neon-lit laundromat.© DieselA young woman with a bob haircut, wearing a blue and red jacket and jeans, loads laundry into a washing machine in a laundromat at night.© Diesel
    Length: 89 s · Shots: 67 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a celebration of individuality

    Before you present an idea, you need to know who has done it, and how.

    Diesel “Keep The World Flawed” is built on a celebration of individuality. Search the library by idea to see every spot that uses it.

    Levi's “Backstory”© Levi'sEspolon “To The Bone”© EspolonH&M “She's A Lady”© H&MTelefónica “Metamorfose ambulante”© Telefónica
    Levi's · Espolon · H&M · Telefónica

More commercials by François Rousselet

More from Publicis

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Diesel “Keep The World Flawed” commercial?

François Rousselet directed it, produced by Division Paris, for the agency Publicis.

Which agency made Diesel “Keep The World Flawed”?

Publicis created it for Diesel (2018).

What awards did Diesel “Keep The World Flawed” win?

8 awards, including One Show 2018 Silver Pencil — Film, Clio 2018 Silver — Film / Short Form, Cannes Lions 2018 Film Craft Bronze and D&AD 2018 Wood Pencil — Film Advertising / Cinema Commercials 61-120 seconds.

What is the tagline of Diesel “Keep The World Flawed”?

“FOR SUCCESSFUL LIVING”

Sources for the credits and awards

oneclub.orgdandad.orgThe WorkThe Workwinners.epica-awards.comThe Workclios.comLBB