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Nike “Da Da Ding” 2017

Nike “Da Da Ding” (2017) is a Nike commercial directed by François Rousselet for Wieden+Kennedy Delhi, produced by DIVISION. It won 13 awards, including Cannes Lions 2017 Film Gold, D&AD 2017 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising and Spikes Asia 2017 Gold Film A04: Durable Consumer Goods.

This ad showcases Indian women athletes pushing their limits in various sports and urban parkour, set to an empowering hip-hop track, celebrating strength and determination.

Video: Tom Lindsay on Vimeo

Shot by shot

  1. A person walks barefoot across a shiny floor, carrying a red boombox, in a dimly lit, empty room.© Nike0:00
  2. A female athlete runs in silhouette along a beach at sunset, with the ocean and a cloudy sky in the background.© Nike0:17
  3. A female basketball player in a blue shirt dribbles the ball while another player in red defends her on an indoor court.© Nike0:32
  4. A female cricket player in blue uniform and helmet stands ready to bat on a sunny day at a cricket ground, with a large billboard in the background.© Nike0:41
  5. A wide shot shows a cricket player in blue uniform hitting a ball on a dusty field, with other players and a red building in the background.© Nike0:53
  6. A group of young people, including a male in a purple shirt and a female in a teal hoodie, are running and jumping over yellow taxis in a busy street.© Nike1:02
  7. A female athlete runs towards the camera through a dusty, arid landscape, with large clouds of dust rising behind her.© Nike1:09
  8. A young boy in a blue shirt plays with a soccer ball in an alleyway with clotheslines and old buildings.© Nike1:26
  9. A female athlete in a black top and yellow patterned leggings performs a one-handed handstand in a dilapidated, sunlit room.© Nike1:50
  10. A female athlete in a white jersey with "BURRETT 12" on the back stands against a dramatic cloudy sky.© Nike2:07
  11. Four young women in athletic wear dance energetically in front of brightly lit trucks at night.© Nike2:19
  12. A diverse group of women in athletic wear run together on a dirt path, their shadows stretching long behind them in the bright sunlight.© Nike2:28

Stills © Nike. Made by Wieden+Kennedy Delhi, DIVISION and François Rousselet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Indian women athletes defy expectations, showcasing strength and determination in diverse urban settings.

Tagline: “JUST DO IT.”

empowering womenurban athleticismmontage of sportsovercoming challengescultural celebrationdynamic music video style

The cut

Length
172 s
Shots
129
Average shot
1.3 s

What creatives use Nike “Da Da Ding” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Da Da Ding”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person walks barefoot across a shiny floor, carrying a red boombox, in a dimly lit, empty room.© NikeA female athlete runs in silhouette along a beach at sunset, with the ocean and a cloudy sky in the background.© NikeA female basketball player in a blue shirt dribbles the ball while another player in red defends her on an indoor court.© NikeA female cricket player in blue uniform and helmet stands ready to bat on a sunny day at a cricket ground, with a large billboard in the background.© Nike
    Frames from Nike “Da Da Ding”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Da Da Ding” in order, with its length, framing and what happens in it.

    A person walks barefoot across a shiny floor, carrying a red boombox, in a dimly lit, empty room.© NikeA female athlete runs in silhouette along a beach at sunset, with the ocean and a cloudy sky in the background.© NikeA female basketball player in a blue shirt dribbles the ball while another player in red defends her on an indoor court.© NikeA female cricket player in blue uniform and helmet stands ready to bat on a sunny day at a cricket ground, with a large billboard in the background.© NikeA wide shot shows a cricket player in blue uniform hitting a ball on a dusty field, with other players and a red building in the background.© NikeA group of young people, including a male in a purple shirt and a female in a teal hoodie, are running and jumping over yellow taxis in a busy street.© Nike
    Length: 172 s · Shots: 129 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a empowering women

    Before you present an idea, you need to know who has done it, and how.

    Nike “Da Da Ding” is built on a empowering women. Search the library by idea to see every spot that uses it.

    Under Armour “Women's Gymnastics”© Under ArmourThinking About You “Brawny”© Thinking About YouCoinbase “The Billie Labs”© CoinbaseSephora Canada “Pretty Badass”© Sephora Canada
    Under Armour · Thinking About You · Coinbase · Sephora Canada

More commercials by François Rousselet

Award-winning sport commercials

Questions

Who directed the Nike “Da Da Ding” commercial?

François Rousselet directed it, produced by DIVISION, for the agency Wieden+Kennedy Delhi.

Which agency made Nike “Da Da Ding”?

Wieden+Kennedy Delhi created it for Nike (2017).

What awards did Nike “Da Da Ding” win?

13 awards, including Cannes Lions 2017 Film Gold, Cannes Lions 2017 Film Gold (Clothing, Footwear & Accessories), Cannes Lions 2017 Film Craft Bronze and D&AD 2017 Wood Pencil — Film Advertising Crafts / Cinematography for Film Advertising.

What is the tagline of Nike “Da Da Ding”?

“JUST DO IT.”

Sources for the credits and awards

The WorkThe Workdandad.orgThe WorkThe WorkThe WorkThe Workweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.org