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Pescanova “Mira que eres feo” 2022

Pescanova “Mira que eres feo” (2022) is a Pescanova commercial directed by Ibra Muñoz for LOLA MullenLowe, produced by The Production Club. It won one award: El Ojo de Iberoamérica 2022 Gold Film – FL1 – Alimentos y bebidas.

A bearded fisherman sings a song about how ugly but delicious Pescanova Rodolfos shrimp are, while the shrimp themselves talk back, questioning his holiday spirit.

Video: LOLA on YouTube

Shot by shot

  1. A bearded man in a yellow raincoat and beanie holds up a shrimp, looking at it with a thoughtful expression against a sunset ocean backdrop.© Pescanova0:00
  2. A close-up shot of a red shrimp with big black eyes and long antennae, looking directly at the camera against a blue background.© Pescanova0:08
  3. A cooked shrimp with large, cartoonish eyes looks directly at the camera against a sunset sky over the ocean.© Pescanova0:15
  4. A bearded man in a yellow beanie and jacket sits at a white table on a boat, looking at a bowl of red shrimp, with two large, glowing shrimp appearing beside him.© Pescanova0:22
  5. A bearded man in a yellow beanie and jacket looks out over the water at sunset, with a serene expression.© Pescanova0:30
  6. A bearded man in a yellow raincoat and beanie sits at a white piano on a boat, looking at a bowl of shrimp at sunset.© Pescanova0:34
  7. A bearded man in a yellow beanie and raincoat plays a white piano with a bowl of shrimp on it, against a sunset sky.© Pescanova0:37
  8. A bearded man in a yellow raincoat and beanie plays a white piano on a boat deck at sunset, with a bowl of red shrimp on the piano.© Pescanova0:43
  9. An overhead shot shows a table laden with various shrimp dishes, including a large circular platter with a dipping sauce in the center, surrounded by perfectly arranged shrimp.© Pescanova0:45
  10. A table laden with various shrimp dishes is set against a beautiful sunset over the ocean, showcasing a luxurious seafood spread.© Pescanova0:48
  11. A man in sunglasses and a suit sits at a table, holding a newspaper, with a beach and sunset in the background.© Pescanova0:56
  12. A bearded man in a yellow beanie and raincoat shrugs his shoulders, talking to someone off-camera on a boat at sunset.© Pescanova1:06

Stills © Pescanova. Made by LOLA MullenLowe, The Production Club and Ibra Muñoz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ugly but delicious shrimp sing and talk back to a fisherman.

Tagline: “Pescanova. Frescura que apetece.”

talking animalsmusical numberpersonification of foodunexpected settingself-aware humorholiday twist

The cut

Length
70 s
Shots
25
Average shot
2.8 s
Format
mixed

What creatives use Pescanova “Mira que eres feo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pescanova “Mira que eres feo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bearded man in a yellow raincoat and beanie holds up a shrimp, looking at it with a thoughtful expression against a sunset ocean backdrop.© PescanovaA close-up shot of a red shrimp with big black eyes and long antennae, looking directly at the camera against a blue background.© PescanovaA cooked shrimp with large, cartoonish eyes looks directly at the camera against a sunset sky over the ocean.© PescanovaA bearded man in a yellow beanie and jacket sits at a white table on a boat, looking at a bowl of red shrimp, with two large, glowing shrimp appearing beside him.© Pescanova
    Frames from Pescanova “Mira que eres feo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pescanova “Mira que eres feo” in order, with its length, framing and what happens in it.

    A bearded man in a yellow raincoat and beanie holds up a shrimp, looking at it with a thoughtful expression against a sunset ocean backdrop.© PescanovaA close-up shot of a red shrimp with big black eyes and long antennae, looking directly at the camera against a blue background.© PescanovaA cooked shrimp with large, cartoonish eyes looks directly at the camera against a sunset sky over the ocean.© PescanovaA bearded man in a yellow beanie and jacket sits at a white table on a boat, looking at a bowl of red shrimp, with two large, glowing shrimp appearing beside him.© PescanovaA bearded man in a yellow beanie and jacket looks out over the water at sunset, with a serene expression.© PescanovaA bearded man in a yellow raincoat and beanie sits at a white piano on a boat, looking at a bowl of shrimp at sunset.© Pescanova
    Length: 70 s · Shots: 25 · Average shot: 2.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a talking animals

    Before you present an idea, you need to know who has done it, and how.

    Pescanova “Mira que eres feo” is built on a talking animals. Search the library by idea to see every spot that uses it.

    Old Spice “Old Spice NFL”© Old SpiceFoster Farms “Say No to Plumping”© Foster FarmsComcast “The Slowskys”© ComcastBlockbuster “Carl & Ray/Kung Fu”© Blockbuster
    Old Spice · Foster Farms · Comcast · Blockbuster

More commercials by Ibra Muñoz

  • La Cuponera – Procter & Gamble "Apartamento" (2025) commercial still© La Cuponera – Procter & GambleLa Cuponera – Procter & Gamble “Apartamento” 2025Dir. Ibra Muñoz · Burns Agency

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  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Pescanova “Mira que eres feo” commercial?

Ibra Muñoz directed it, produced by The Production Club, for the agency LOLA MullenLowe.

Which agency made Pescanova “Mira que eres feo”?

LOLA MullenLowe created it for Pescanova (2022).

What awards did Pescanova “Mira que eres feo” win?

1 awards, including El Ojo de Iberoamérica 2022 Gold Film – FL1 – Alimentos y bebidas.

What is the tagline of Pescanova “Mira que eres feo”?

“Pescanova. Frescura que apetece.”

Sources for the credits and awards

elojodeiberoamerica.com