advertising agency · Madrid
LOLA MullenLowe
LOLA MullenLowe is a advertising agency. Founded in 2006 by Amaya Coronado (founding member of original LOLA) in Madrid, Spain. It is part of MullenLowe Group since 2015. FrameThrower's visual library has 28 LOLA MullenLowe commercials (2015–2025), cut shot by shot, 21 of them award-winning, for clients including Magnum, Axe/Lynx, Scrabble and Tous, directed by Martin Werner, Lionel Goldstein and Againstallodds among others.
- 28
- Commercials in our library
- 21
- Award-winning
- 2015–2025
- Active
- 2006
- Founded
- Madrid
- Based in
- 3
- Offices
01 · Featured
LOLA MullenLowe's most awarded commercial
Clio Awards Gold 2024
Magnum “Find Your Summer” 2024
A black and white film depicts people enduring a cold, grey city, longing for summer, until a Magnum ice cream brings a moment of warmth and pleasure.
Directed by Juan Cabral · LOLA MullenLowe · MJZ
02 · Directors
Notable directors at LOLA MullenLowe
Who made the work, and how much of it won awards. From the credits on every spot.
© Magnum5 award-winningMartin Werner9 spots · Magnum “Stick to the original”
© Axe/Lynx4 award-winningLionel Goldstein6 spots · Axe/Lynx “Axe lower body”
© Dove1 award-winningAgainstallodds1 spots · Dove “Real Virtual Beauty”
© Persil1 award-winningVellas1 spots · Persil “The Autograph”
© Cif1 award-winningHolzman & Cabuli1 spots · Cif “Sobremesa”
© Pescanova1 award-winningIbra Muñoz1 spots · Pescanova “Mira que eres feo”
© Tous1 award-winningBelén Gayán1 spots · Tous “El regalo casi perfecto”
© Revista de fútbol1 award-winningSebastián Alfie1 spots · Revista de fútbol “Líbero spray”
© Scrabble1 award-winningMarcal Forés1 spots · Scrabble “Anagram christmas”
© Skateboards1 award-winningNixon Freire1 spots · Skateboards “Road to Tokyo”
© Scrabble1 award-winningRodrigo Saavedra1 spots · Scrabble “Anagram Lovers”
© Magnum1 award-winningJuan Cabral1 spots · Magnum “Find Your Summer”
03 · Clients
LOLA MullenLowe's clients
Every brand in the library, by award-winning work.
- Magnum2016–2024
7 commercials · 6 award-winning
- Axe/Lynx2024–2025
4 commercials · 4 award-winning
- Scrabble2015–2016
2 commercials · 2 award-winning
- Tous2020–2024
2 commercials · 1 award-winning
- Dove2023
1 commercials · 1 award-winning
- Persil2024
1 commercials · 1 award-winning
- Cif2023
1 commercials · 1 award-winning
- Pescanova2022
1 commercials · 1 award-winning
- Revista de fútbol2016
1 commercials · 1 award-winning
- Skateboards2016
1 commercials · 1 award-winning
- Unilever - AXE2025
1 commercials · 1 award-winning
- Lynx2025
1 commercials · 1 award-winning
Also: MAGNUM (UNILEVER), Axe
04 · Works with
Who LOLA MullenLowe works with
From the credits: the companies behind the spots, by number of spots.
Production companies LOLA MullenLowe hires
- CZAR6
- Bacon3
- LOLA MullenLowe3
- PROPPA2
- Landia2
- Passion Pictures1
- Rebolucion1
- Argentina Cine1
- The Production Club1
- Agosto1
05 · Awards
LOLA MullenLowe's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
13
El Ojo de Iberoamérica
.
2
Cannes Lions
.
2
Clio Awards
.
1
Eurobest
.
1
Effie Awards
.
1
Ciclope
.
1
Epica
.
Top award-winning spots
- Clio Awards Gold 2024Magnum “Find Your Summer”
- El Ojo de Iberoamérica Gold 2025Axe/Lynx “Axe lower body”
- El Ojo de Iberoamérica Gold 2024Lynx “The Power of a Fragrance”
- Effie Awards Gold 2024Magnum “Stick to the original”
- El Ojo de Iberoamérica Gold 2023Cif “Sobremesa”
- El Ojo de Iberoamérica Gold 2023Magnum “Not Available In The Metaverse”
- El Ojo de Iberoamérica Gold 2022Pescanova “Mira que eres feo”
- Epica Gold 2015Magnum “Proudly Seeking Pleasure”
Company honours
- Most creative agency in Europe (2019 WARC report)thedrum.com
- 12th in the world in the Cannes Lions Creativity report (2019)thedrum.com
- Agency of the year in the Iberoamerican El Sol Festival (2016)LBB
- Fourth most creative agency in the world by the Big Won Report (2016)corporate.amplifon.com
06 · Work
Commercials by LOLA MullenLowe
Our visual library has 28 LOLA MullenLowe commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Axe/LynxAxe/Lynx “Axe lower body” 2025El Ojo de Iberoamérica Gold 2025
© LynxLynx “The Power of a Fragrance” 2025El Ojo de Iberoamérica Gold 2024
© Axe/LynxAxe/Lynx “Dog” 2025Cannes Lions Bronze 2025
© Axe/LynxAxe/Lynx “Lynx with Catnip” 2025Cannes Lions Bronze 2025
© Unilever - AXEUnilever - AXE “The Power of Sweetness - Dog” 2025Ciclope Bronze 2025Most awarded
- © MagnumMagnum “Find Your Summer” 2024Dir. Juan Cabral · LOLA MullenLoweClio Awards Gold 2024
- © Axe/LynxAxe/Lynx “Axe lower body” 2025Dir. Lionel Goldstein · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2025
- © LynxLynx “The Power of a Fragrance” 2025Dir. Lionel Goldstein · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2024
- © MagnumMagnum “Stick to the original” 2024Dir. Martin Werner · LOLA MullenLoweEffie Awards Gold 2024
- © CifCif “Sobremesa” 2023Dir. Holzman & Cabuli · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2023
© MagnumMagnum “Not Available In The Metaverse” 2023Dir. Martin Werner · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2023- © PescanovaPescanova “Mira que eres feo” 2022Dir. Ibra Muñoz · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2022
© MagnumMagnum “Proudly Seeking Pleasure” 2016Dir. Martin Werner · LOLA MullenLoweEpica Gold 2015- © ScrabbleScrabble “Anagram Lovers” 2015Dir. Rodrigo Saavedra · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2015
- © Axe/LynxAxe/Lynx “Dog” 2025LOLA MullenLoweCannes Lions Bronze 2025
- © Axe/LynxAxe/Lynx “Lynx with Catnip” 2025LOLA MullenLoweCannes Lions Bronze 2025
- © DoveDove “Real Virtual Beauty” 2023Dir. Againstallodds · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2023
© MagnumMagnum “In The Metaverse” 2023Dir. Martin Werner · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2023- © TousTous “El regalo casi perfecto” 2020Dir. Belén Gayán · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2020
© MagnumMagnum “The will by Iris Apfel” 2019Dir. Martin Werner · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2019- © Revista de fútbolRevista de fútbol “Líbero spray” 2016Dir. Sebastián Alfie · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2016
- © ScrabbleScrabble “Anagram christmas” 2016Dir. Marcal Forés · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2016
- © PersilPersil “The Autograph” 2024Dir. Vellas · LOLA MullenLoweClio Awards Bronze 2024
- © Unilever - AXEUnilever - AXE “The Power of Sweetness - Dog” 2025Dir. Lionel Goldstein · LOLA MullenLoweCiclope Bronze 2025
© Axe/LynxAxe/Lynx “The Funeral” 2024Dir. Lionel Goldstein · LOLA MullenLoweEurobest Bronze 2024- © SkateboardsSkateboards “Road to Tokyo” 2016Dir. Nixon Freire · LOLA MullenLoweEl Ojo de Iberoamérica Bronze 2016
© AxeAxe “Sweetness - Bear” 2025Dir. Lionel Goldstein · LOLA MullenLowe
© AxeAxe “The Neighbour” 2025Dir. Lionel Goldstein · LOLA MullenLowe
© MAGNUM (UNILEVER)MAGNUM (UNILEVER) “Magnum - Library” 2025Dir. Martin Werner · LOLA MullenLowe
07 · For producers
What producers use LOLA MullenLowe's page for
01Who LOLA MullenLowe hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind LOLA MullenLowe's 28 commercials, spot by spot.
© Magnum© Axe/Lynx© Lynx© MagnumMartin Werner · Lionel Goldstein · Againstallodds02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
LOLA MullenLowe's work by year, brand and award in one place, and the companies with a similar body of work.
© Revista de fútbol Libero
© Vodafone
© Aqualtis Washing Machine
© SpecsaversSimilar: LOLA, BBH, Leo Burnett
08 · News
LOLA MullenLowe in the news
The latest stories we could source.
- 2025-12MullenLowe was dissolved as a brand as it was absorbed into TBWA.en.wikipedia.org
- 2026-04LOLA USA launches as a new North American agency under Omnicom, with roots in the former LOLA MullenLowe Madrid.LBB
09 · Questions
About LOLA MullenLowe
What commercials has LOLA MullenLowe made?+
28 in the library, 2015–2025, including Magnum “Find Your Summer”, Axe/Lynx “Axe lower body”, Lynx “The Power of a Fragrance” and Magnum “Stick to the original”.
Which directors does LOLA MullenLowe work with?+
Martin Werner (9), Lionel Goldstein (6), Againstallodds (1), Vellas (1), Holzman & Cabuli (1) and Ibra Muñoz (1).
What awards has LOLA MullenLowe's work won?+
21 award-winning spots, including Clio Awards Gold 2024 for Magnum “Find Your Summer”, El Ojo de Iberoamérica Gold 2025 for Axe/Lynx “Axe lower body” and El Ojo de Iberoamérica Gold 2024 for Lynx “The Power of a Fragrance”.
Who owns LOLA MullenLowe?+
LOLA MullenLowe is part of MullenLowe Group since 2015.
Where is LOLA MullenLowe based?+
Madrid, Spain, with offices in Madrid, Barcelona, Paris.
Who are LOLA MullenLowe's clients?+
In the library: Magnum (7 commercials, 2016–2024), Axe/Lynx (4 commercials, 2024–2025), Scrabble (2 commercials, 2015–2016), Tous (2 commercials, 2020–2024), Dove (1 commercials, 2023–2023) and Persil (1 commercials, 2024–2024).
10 · Discover
Other agencies with similar work
Not connected to LOLA MullenLowe: matched by the ideas, tone and categories of their commercials.
