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Persil “The Autograph” 2024

Persil “The Autograph” (2024) is a Persil commercial directed by Vellas for LOLA MullenLowe, produced by Rebolucion. It won 2 awards, including Clio Sports 2024 Bronze — Film / 61 Seconds to 5 Minutes and El Ojo de Iberoamérica 2024 Bronze Film.

A young girl's signed football jersey is accidentally washed, leading her on a determined quest across London to get it re-signed by her idol, Bukayo Saka.

Video: Vellas on Vimeo

Shot by shot

  1. A young girl with braided hair, wearing an orange jacket, shouts excitedly in a crowd of children at a sports event.© Persil0:00
  2. A diverse group of football fans, including children and adults, walk together through a tunnel, wearing red and white team merchandise.© Persil0:13
  3. A young girl with braided hair, wearing a blue top and plaid pajamas, stands with her back to the camera, opening a drawer in a wooden dresser in her bedroom.© Persil0:29
  4. Persil “The Autograph”, shot 25© Persil0:41
  5. A woman with curly hair and a patterned sweater looks shocked and surprised, with wide eyes and an open mouth, in an interior setting.© Persil0:53
  6. A young girl with braided hair, wearing a light-colored top, looks down intently while drawing or writing, with a red object blurred in the background.© Persil1:03
  7. A young boy, wearing a green jacket and backpack, runs along a canal path under a bridge, holding a red item.© Persil1:13
  8. A person's hand holds a red and white football jersey with a logo, walking outdoors with a bright sky in the background.© Persil1:26
  9. A woman talks on the phone, then a child runs past her and waves, as the camera pans to follow the child.© Persil1:42
  10. A young Black man with a fresh haircut and a green barber's cape smiles and laughs while sitting in a barber shop.© Persil2:00
  11. A young girl with braided hair and a red backpack walks away from the camera down a sunny street lined with parked cars and brick walls.© Persil2:13
  12. A young Black man in a black bomber jacket and white t-shirt smiles at a young girl with braided hair and a green jacket, who looks up at him with a hopeful expression on a cloudy day outdoors.© Persil2:30

Stills © Persil. Made by LOLA MullenLowe, Rebolucion and Vellas.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A child's determination to restore a lost autograph, highlighting the emotional value of a signed jersey.

Tagline: “Dirt Is Good”

child's unwavering determinationparental mishapurban questcelebrity encounteremotional attachment to objectjourney of discovery

The cut

Length
179 s
Shots
93
Average shot
1.9 s

What creatives use Persil “The Autograph” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Persil “The Autograph”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with braided hair, wearing an orange jacket, shouts excitedly in a crowd of children at a sports event.© PersilA diverse group of football fans, including children and adults, walk together through a tunnel, wearing red and white team merchandise.© PersilA young girl with braided hair, wearing a blue top and plaid pajamas, stands with her back to the camera, opening a drawer in a wooden dresser in her bedroom.© PersilPersil “The Autograph”, 0:41© Persil
    Frames from Persil “The Autograph”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Persil “The Autograph” in order, with its length, framing and what happens in it.

    A young girl with braided hair, wearing an orange jacket, shouts excitedly in a crowd of children at a sports event.© PersilA diverse group of football fans, including children and adults, walk together through a tunnel, wearing red and white team merchandise.© PersilA young girl with braided hair, wearing a blue top and plaid pajamas, stands with her back to the camera, opening a drawer in a wooden dresser in her bedroom.© PersilPersil “The Autograph”, 0:41© PersilA woman with curly hair and a patterned sweater looks shocked and surprised, with wide eyes and an open mouth, in an interior setting.© PersilA young girl with braided hair, wearing a light-colored top, looks down intently while drawing or writing, with a red object blurred in the background.© Persil
    Length: 179 s · Shots: 93 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a journey of discovery

    Before you present an idea, you need to know who has done it, and how.

    Persil “The Autograph” is built on a journey of discovery. Search the library by idea to see every spot that uses it.

    Burbery “Burberry "Open Spaces”© BurberySamsung Electronics “What Does Your Mind See”© Samsung ElectronicsSuncorp “The Tale of Two Queenslands”© SuncorpHonda “Space-Hub”© Honda
    Burbery · Samsung Electronics · Suncorp · Honda

More commercials by Vellas

  • Budweiser "Placar" (2021) commercial still© BudweiserBudweiser “Placar” 2021Dir. Vellas · Africa São Paulo PublicidadeCiclope Gold 2021
  • Renault Kwid Ousider "Caverna do Dragão" (2019) commercial still© Renault Kwid OusiderRenault Kwid Ousider “Caverna do Dragão” 2019Dir. Vellas · DPZ&TEl Ojo de Iberoamérica Gold 2019
  • Renault Stepway "Aposta" (2019) commercial still© Renault StepwayRenault Stepway “Aposta” 2019Dir. Vellas · DPZ&TEl Ojo de Iberoamérica Gold 2019
  • Mitsubishi L200 Triton "Watermopilasgrado" (2016) commercial still© Mitsubishi L200 TritonMitsubishi L200 Triton “Watermopilasgrado” 2016Dir. Vellas · AfricaEl Ojo de Iberoamérica Gold 2016
  • M-Monochrom "Alma" (2013) commercial still© M-MonochromM-Monochrom “Alma” 2013Dir. Vellas · F/Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Gold 2013
  • Leica "Soul" (2013) commercial still© LeicaLeica “Soul” 2013Dir. Vellas · F/Nazca Saatchi & SaatchiClio Awards Gold 2013

More from LOLA MullenLowe

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Questions

Who directed the Persil “The Autograph” commercial?

Vellas directed it, produced by Rebolucion, for the agency LOLA MullenLowe.

Which agency made Persil “The Autograph”?

LOLA MullenLowe created it for Persil (2024).

What awards did Persil “The Autograph” win?

2 awards, including Clio Sports 2024 Bronze — Film / 61 Seconds to 5 Minutes and El Ojo de Iberoamérica 2024 Bronze Film.

What is the tagline of Persil “The Autograph”?

“Dirt Is Good”

Sources for the credits and awards

elojodeiberoamerica.comclios.comdandad.org