Bacon

01 · Featured

Bacon's most awarded commercial

© Jack & Jones© Jack & Jones© Jack & Jones© Jack & Jones© Jack & Jones© Jack & Jones

Eurobest Grand Prix 2013

Jack & Jones “Making The Cut” 2014

Christopher Walken, a master tailor, questions who truly defines a man's style, emphasizing the importance of self-expression and individuality in fashion.

Directed by Martin Werner · &Co. · Bacon

Every shot in the library

Also watch

Canal Digital “The Silver Hand” 2015 →The One Show Silver 2015

02 · Directors

Notable directors at Bacon

Who made the work, and how much of it won awards. From the credits on every spot.

• © Canal Digital6 award-winningBart Timmer10 spots · Canal Digital “The Silver Hand”
• © Jack & Jones4 award-winningMartin Werner24 spots · Jack & Jones “Knit With Wit”
• © IKEA4 award-winningJakob Marky8 spots · IKEA “Awake”
• © Amazon1 award-winningAndreas Nilsson9 spots · Amazon “Opera”
• © Samsung1 award-winningMatias & Mathias2 spots · Samsung “Join the Flip Side”
• © FINN.no1 award-winningNalle Sjöblad1 spots · FINN.no “Push, push”
• © Generation Gaza1 award-winningFerhat Gurini1 spots · Generation Gaza “The Lost Generation”
• © RenaultAdam Hashemi3 spots · Renault “Look Back, To Move Forward”
• © VinmonopoletØyvind Holtmon2 spots · Vinmonopolet “Adult things”
• © AtgMartin de Thurah2 spots · Atg “Is This What Excitement Feels Like”
• © StarburstBine Bach2 spots · Starburst “Unexplainably Juicy”
• © Old SpiceVedran Rupic2 spots · Old Spice “Ode to Smell”

03 · Clients

Bacon's clients

Every brand in the library, by award-winning work.

• IKEA2023–2026

  5 commercials · 4 award-winning

• Postnord2016

  3 commercials · 3 award-winning

• Canal Digital2015

  3 commercials · 3 award-winning

• Magnum2023–2026

  5 commercials · 2 award-winning

• Jack & Jones2013–2014

  2 commercials · 2 award-winning

• FINN.no2021–2024

  2 commercials · 1 award-winning

• Samsung2023

  1 commercials · 1 award-winning

• Elkjøp2017

  1 commercials · 1 award-winning

• Bestseller2013

  1 commercials · 1 award-winning

• Generation Gaza2025

  1 commercials · 1 award-winning

• Amazon2020

  1 commercials · 1 award-winning

• Dnb2014–2021

  4 commercials

Also: Tine, Norse Atlantic Airways, Sas, Velveeta, Merge Mansion, Atg, Hornbach, Interflora, McDonald's, Telia, Nike, Norsk Tipping

04 · Works with

Who Bacon works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Bacon's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 13

  Epica

  1 top prize

• 2

  El Ojo de Iberoamérica

  .

• 1

  Clio Awards

  .

• 1

  Ciclope

  .

• 1

  London International Awards

  .

• 1

  The One Show

  .

• 1

  Eurobest

  1 top prize

06 · Work

Commercials by Bacon

Our visual library has 90 Bacon commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© IKEAIKEA “Awake” 2026Epica Gold 2025

© IKEAIKEA “Hope” 2026Epica Gold 2025

© IKEAIKEA “Mornings” 2026Epica Gold 2025

© IKEAIKEA “Picky” 2026Epica Gold 2025

© NikeNike “Haaland Body Double Auditions” 2026

Most awarded

• © Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
• © Jack & JonesJack & Jones “Knit With Wit” 2013Dir. Martin Werner · &Co.Epica Grand Prix 2013
• © Canal DigitalCanal Digital “The Silver Hand” 2015Dir. Bart Timmer · TRY Advertising AgencyThe One Show Silver 2015
• © SamsungSamsung “Join the Flip Side” 2023Dir. Matias & MathiasClio Awards Silver 2023
• © IKEAIKEA “Awake” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © IKEAIKEA “Hope” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © IKEAIKEA “Mornings” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © IKEAIKEA “Picky” 2026Dir. Jakob Marky · TRYEpica Gold 2025
• © Generation GazaGeneration Gaza “The Lost Generation” 2025Dir. Ferhat GuriniCiclope Gold 2025
• © MagnumMagnum “Not Available In The Metaverse” 2023Dir. Martin Werner · LOLA MullenLoweEl Ojo de Iberoamérica Gold 2023
• © PostnordPostnord “Doll” 2016Dir. Bart Timmer · Forsman & BodenforsEpica Gold 2016
• © PostnordPostnord “Freezer” 2016Dir. Bart Timmer · Forsman & BodenforsEpica Gold 2016
• © PostnordPostnord “Rocks” 2016Dir. Bart TimmerEpica Gold 2016
• © Canal DigitalCanal Digital “The Clowns” 2015Dir. Bart Timmer · TBWAEpica Gold 2015
• © Canal DigitalCanal Digital “The Chainsaw” 2015Dir. Bart Timmer · TBWAEpica Gold 2015
• © MagnumMagnum “In The Metaverse” 2023Dir. Martin Werner · LOLA MullenLoweEl Ojo de Iberoamérica Silver 2023
• © AmazonAmazon “Opera” 2020Dir. Andreas Nilsson · Droga5London International Awards Silver 2021
• © ElkjøpElkjøp “The Teen” 2017DDBEpica Silver 2017
• © BestsellerBestseller “The Button” 2013Epica Silver 2013
• © FINN.noFINN.no “Push, push” 2024Dir. Nalle Sjöblad · MORGENSTERNEpica Bronze 2024
• © NikeNike “Haaland Body Double Auditions” 2026Dir. Alice Shaw
• © Norsk TippingNorsk Tipping “For the Mediocre” 2026Dir. Martin Werner
• © RenaultRenault “Look Back, To Move Forward” 2026Dir. Adam Hashemi · Publicis Conseil
• © MagnumMagnum “House of Magnum” 2026Dir. Martin Werner

07 · For producers

What producers use Bacon's page for

1. 01Who directs for Bacon

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Bacon's 90 commercials, with the agencies and awards.

   © Jack & Jones© Jack & Jones© Canal Digital© Samsung

   Martin Werner · Bart Timmer · Andreas NilssonOpen Bacon in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Bacon's work by year, brand and award in one place, and the companies with a similar body of work.

   © Old Spice© Anthropic© Vanish© New Zealand Government

   Similar: MJZ, Biscuit Filmworks, SmugglerCompare in the library →

08 · News

Bacon in the news

The latest stories we could source.

• 2026, Jakob Marky's 'Grand Final' & Even Hafnor's 'Small Talk' are in productionbaconproduction.com
• 2026, Max Sherman joins commercial roster for representation in Scandinavia and Netherlandsbaconproduction.com
• 2024-01Bacon launches five new directors and a new websiteshots

09 · Questions

About Bacon