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Canal Digital “The Silver Hand” 2015

Canal Digital “The Silver Hand” (2015) is a Canal Digital commercial directed by Bart Timmer for TRY Advertising Agency, produced by Bacon. It won 6 awards, including Cannes Lions 2015 Film Silver, One Show 2015 Silver Pencil — Film and Epica 2014 Silver Communication Services.

A man keeps hearing about "The Silver Hand" everywhere he goes, but he has no idea what it is, leading to increasingly absurd and frustrating situations.

Video: Bacon on Vimeo

Shot by shot

  1. A male server in a white shirt and tie carries a tray of food, smiling at a laughing woman in a busy cafeteria.© Canal Digital0:00
  2. Two male office workers, one with red hair and a tie, the other with blonde hair, are talking in an office, with the red-haired man smiling.© Canal Digital0:03
  3. Three office workers sit at a table, two men and one woman, as one man excitedly shouts and gestures with his hand.© Canal Digital0:08
  4. A man in glasses and a light shirt gestures with a silver hand on a TV screen, reporting on "Silver Hand effect on the markets" in a news broadcast.© Canal Digital0:15
  5. A red-haired man in a plaid shirt points at a TV screen showing a soccer game, talking to friends at a bar.© Canal Digital0:19
  6. A bald man in a beige jacket sits at a table in a fast food restaurant, holding a drink and looking off-camera with a slightly annoyed expression.© Canal Digital0:25
  7. A man with red hair receives a massage from a female masseuse on a tropical beach with the ocean in the background.© Canal Digital0:29
  8. A man with a bald head and black wetsuit swims in the ocean, looking distressed, while another person on a surfboard is in the background.© Canal Digital0:35
  9. A man with a prosthetic leg descends a dimly lit staircase in a house, looking down at his leg.© Canal Digital0:41
  10. A man with a bald head and grey cardigan looks shocked as he closes a door on a blurry silver object.© Canal Digital0:46
  11. Four elderly people in a care home room are playing a game, laughing and interacting playfully, with one woman in a wheelchair.© Canal Digital0:49
  12. An elderly man with a prosthetic leg and a cane walks away from the camera down a long, brightly lit hospital corridor.© Canal Digital0:53

Stills © Canal Digital. Made by TRY Advertising Agency, Bacon and Bart Timmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The fear of missing out on a popular TV show.

Tagline: “Don't miss what you don't want to miss.”

running gagescalating absurditymisunderstandingsocial pressurefish out of watercultural phenomenon

The cut

Length
70 s
Shots
29
Average shot
2.4 s

What creatives use Canal Digital “The Silver Hand” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Canal Digital “The Silver Hand”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male server in a white shirt and tie carries a tray of food, smiling at a laughing woman in a busy cafeteria.© Canal DigitalTwo male office workers, one with red hair and a tie, the other with blonde hair, are talking in an office, with the red-haired man smiling.© Canal DigitalThree office workers sit at a table, two men and one woman, as one man excitedly shouts and gestures with his hand.© Canal DigitalA man in glasses and a light shirt gestures with a silver hand on a TV screen, reporting on "Silver Hand effect on the markets" in a news broadcast.© Canal Digital
    Frames from Canal Digital “The Silver Hand”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Canal Digital “The Silver Hand” in order, with its length, framing and what happens in it.

    A male server in a white shirt and tie carries a tray of food, smiling at a laughing woman in a busy cafeteria.© Canal DigitalTwo male office workers, one with red hair and a tie, the other with blonde hair, are talking in an office, with the red-haired man smiling.© Canal DigitalThree office workers sit at a table, two men and one woman, as one man excitedly shouts and gestures with his hand.© Canal DigitalA man in glasses and a light shirt gestures with a silver hand on a TV screen, reporting on "Silver Hand effect on the markets" in a news broadcast.© Canal DigitalA red-haired man in a plaid shirt points at a TV screen showing a soccer game, talking to friends at a bar.© Canal DigitalA bald man in a beige jacket sits at a table in a fast food restaurant, holding a drink and looking off-camera with a slightly annoyed expression.© Canal Digital
    Length: 70 s · Shots: 29 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a running gag

    Before you present an idea, you need to know who has done it, and how.

    Canal Digital “The Silver Hand” is built on a running gag. Search the library by idea to see every spot that uses it.

    Tide “It's a Tide Ad”© TideUber Eats “Hungry for the Truth”© Uber EatsCheetos “Other Hand”© CheetosKwik Fit “Reasons to Drive Away Happy Every Time”© Kwik Fit
    Tide · Uber Eats · Cheetos · Kwik Fit

More commercials by Bart Timmer

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026

Questions

Who directed the Canal Digital “The Silver Hand” commercial?

Bart Timmer directed it, produced by Bacon, for the agency TRY Advertising Agency.

Which agency made Canal Digital “The Silver Hand”?

TRY Advertising Agency created it for Canal Digital (2015).

What awards did Canal Digital “The Silver Hand” win?

6 awards, including Cannes Lions 2015 Film Silver, One Show 2015 Silver Pencil — Film, Epica 2014 Silver Communication Services and NYF 2015 Second Prize (Silver) — FILM: Television / Cinema / Online: Products & Services: Commercial & Professional Public Services.

What is the tagline of Canal Digital “The Silver Hand”?

“Don't miss what you don't want to miss.”

Sources for the credits and awards

oneclub.orgdandad.orgThe WorkThe Workwinners.epica-awards.comweb.archive.orgweb.archive.org