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Porsche “Highspeed Orchestra” 2018

Porsche “Highspeed Orchestra” (2018) is a Porsche commercial directed by Bart Timmer for Grabarz & Partner (Hamburg), produced by CZAR. It won 2 awards, including Epica 2017 Silver Online Campaigns – Luxury and AICP Post 2018 Winner Licensed Soundtrack or Arrangement.

An orchestra plays classical music with intense passion, their performance intercut with a Porsche driving dynamically through mountain roads, highlighting the car's high-end sound system.

Video: Porsche on YouTube

Shot by shot

  1. A pair of timpani drums are seen in a dimly lit orchestra pit, with drumsticks hitting them, creating a percussive sound.© Porsche0:30
  2. A close-up shot of a car speaker with a metallic grille and a brand logo, showcasing the intricate design and quality of the audio system.© Porsche0:33
  3. A dark grey Porsche Panamera Turbo drives away from the camera on a winding mountain road under a bright sky.© Porsche0:36
  4. A man with dark hair and a beard drives a car, looking forward with a focused expression on a sunny day.© Porsche0:41
  5. A dark grey Porsche Panamera drives quickly around a bend on a mountain road during the day.© Porsche0:44
  6. The Porsche logo and wordmark are displayed prominently on a white background, with the logo appearing above the wordmark.© Porsche0:49
  7. A man in a blue shirt drives a car while a woman's hand interacts with the car's infotainment system, changing music from classical to hip-hop.© Porsche0:51
  8. A woman with dark curly hair in a blue polka dot shirt smiles at the camera from the passenger seat of a car, while a man drives.© Porsche0:52
  9. A dark grey Porsche Panamera drives quickly along a winding mountain road on a sunny day.© Porsche0:53
  10. A male rapper, shirtless with a hat and chains, performs energetically on stage with a microphone, bathed in dramatic stage lighting.© Porsche0:54
  11. A female guitarist with long hair headbangs on a stage with amplifiers and smoke, illuminated by stage lights.© Porsche0:55

Stills © Porsche. Made by Grabarz & Partner (Hamburg), CZAR and Bart Timmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The car's sound system delivers an orchestral experience on the road.

Tagline: “Taking the concert around corners. The Burmester® High-End Surround Sound-System. Available with almost every Porsche.”

visual metaphordynamic editingcontrast of settingsproduct demonstrationmusic as narrative device

The cut

Length
56 s
Shots
29
Average shot
1.9 s

What creatives use Porsche “Highspeed Orchestra” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Porsche “Highspeed Orchestra”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A pair of timpani drums are seen in a dimly lit orchestra pit, with drumsticks hitting them, creating a percussive sound.© PorscheA dark grey Porsche Panamera Turbo drives away from the camera on a winding mountain road under a bright sky.© PorscheA man with dark hair and a beard drives a car, looking forward with a focused expression on a sunny day.© PorscheA dark grey Porsche Panamera drives quickly around a bend on a mountain road during the day.© Porsche
    Frames from Porsche “Highspeed Orchestra”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Porsche “Highspeed Orchestra” in order, with its length, framing and what happens in it.

    A pair of timpani drums are seen in a dimly lit orchestra pit, with drumsticks hitting them, creating a percussive sound.© PorscheA dark grey Porsche Panamera Turbo drives away from the camera on a winding mountain road under a bright sky.© PorscheA man with dark hair and a beard drives a car, looking forward with a focused expression on a sunny day.© PorscheA dark grey Porsche Panamera drives quickly around a bend on a mountain road during the day.© PorscheA man in a blue shirt drives a car while a woman's hand interacts with the car's infotainment system, changing music from classical to hip-hop.© PorscheA woman with dark curly hair in a blue polka dot shirt smiles at the camera from the passenger seat of a car, while a man drives.© Porsche
    Length: 56 s · Shots: 29 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Porsche “Highspeed Orchestra” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

More commercials by Bart Timmer

More from Grabarz & Partner (Hamburg)

  • driver assistance systems "Kid's Dreams" (2018) commercial still© driver assistance systemsdriver assistance systems “Kid's Dreams” 2018Dir. Sebastian Strasser · Grabarz & Partner (Hamburg)Epica Gold 2018
  • Burger King "X-MAS Hangover" (2024) commercial still© Burger KingBurger King “X-MAS Hangover” 2024Dir. Angelo Cerisara · Grabarz & Partner (Hamburg)ADC Awards Silver 2024
  • Volkswagen Touareg "Garage" (2008) commercial still© Volkswagen TouaregVolkswagen Touareg “Garage” 2008Dir. Tibor Glage · Grabarz & Partner (Hamburg)Epica Silver 2008
  • Porsche "911 Sport Classic – A tale of now and then" (2023) commercial still© PorschePorsche “911 Sport Classic – A tale of now and then” 2023Dir. Jan Wentz · Grabarz & Partner (Hamburg)ADC Awards Bronze 2023
  • Volkswagen Arteon "The blind photographer" (2018) commercial still© Volkswagen ArteonVolkswagen Arteon “The blind photographer” 2018Dir. TJ O’Grady · Grabarz & Partner (Hamburg)Epica Bronze 2018

Award-winning auto commercials

Questions

Who directed the Porsche “Highspeed Orchestra” commercial?

Bart Timmer directed it, produced by CZAR, for the agency Grabarz & Partner (Hamburg).

Which agency made Porsche “Highspeed Orchestra”?

Grabarz & Partner (Hamburg) created it for Porsche (2018).

What awards did Porsche “Highspeed Orchestra” win?

2 awards, including Epica 2017 Silver Online Campaigns – Luxury and AICP Post 2018 Winner Licensed Soundtrack or Arrangement.

What is the tagline of Porsche “Highspeed Orchestra”?

“Taking the concert around corners. The Burmester® High-End Surround Sound-System. Available with almost every Porsche.”

Sources for the credits and awards

aicpawards.comwinners.epica-awards.com