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Postnord “Doll” 2016

Postnord “Doll” (2016) is a Postnord commercial directed by Bart Timmer for Forsman & Bodenfors, produced by Bacon. It won one award: Epica 2016 Gold Professional Products & Services.

A woman paints a self-portrait for her beloved Erik, who then orders materials to create a life-sized doll of himself to surprise her.

Video: PostNord Sverige on YouTube

Shot by shot

  1. A young woman with long hair and a flower in her hair sits outdoors in a garden, painting on an easel with a cup of tea nearby.© Postnord0:00
  2. A young woman with long brown hair and a flower in her hair sits outdoors, painting on a canvas with a brush.© Postnord0:01
  3. A young woman with long brown hair, wearing a floral dress, paints a self-portrait on an easel outdoors in a sunny garden.© Postnord0:03
  4. A person's hands carefully remove bubble wrap from a painting of a young woman with a flower in her hair, lying in a cardboard box.© Postnord0:06
  5. A man with curly hair and a mustache looks down thoughtfully, standing in a room with bookshelves and a window.© Postnord0:07
  6. A man with curly hair sits at a desk in a dimly lit room, painting a portrait of a young girl, with framed photos in the foreground.© Postnord0:09
  7. A woman with curly hair looks out a window, reflecting a blue delivery truck driving past a house in a suburban setting.© Postnord0:13
  8. A young woman with her hair in a bun, wearing a green dress, smiles while reading a letter amidst moving boxes in a sunlit room.© Postnord0:14
  9. A young woman in a light green dress assembles a mannequin in a sunlit room filled with moving boxes.© Postnord0:16
  10. A person's hands hold up a cardboard cutout of a smiling man's face with a mustache, seen from an over-the-shoulder perspective.© Postnord0:18
  11. A man in a yellow shirt and glasses smiles at a woman in a green dress who is reading a letter in a living room with moving boxes.© Postnord0:19
  12. A young woman in a light green dress smiles at a doll in the foreground while assembling a blue bicycle in a living room filled with moving boxes.© Postnord0:21

Stills © Postnord. Made by Forsman & Bodenfors, Bacon and Bart Timmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A couple expresses love through art and a life-sized doll.

Tagline: “Vi levererar. Ett logistikföretag för dig som älskar e-handel. Läs mer här.”

romantic gestureartistic expressionsurprise giftlong-distance lovequirky humor

The cut

Length
30 s
Shots
14
Average shot
2.1 s

What creatives use Postnord “Doll” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Postnord “Doll”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long hair and a flower in her hair sits outdoors in a garden, painting on an easel with a cup of tea nearby.© PostnordA young woman with long brown hair and a flower in her hair sits outdoors, painting on a canvas with a brush.© PostnordA young woman with long brown hair, wearing a floral dress, paints a self-portrait on an easel outdoors in a sunny garden.© PostnordA person's hands carefully remove bubble wrap from a painting of a young woman with a flower in her hair, lying in a cardboard box.© Postnord
    Frames from Postnord “Doll”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Postnord “Doll” in order, with its length, framing and what happens in it.

    A young woman with long hair and a flower in her hair sits outdoors in a garden, painting on an easel with a cup of tea nearby.© PostnordA young woman with long brown hair and a flower in her hair sits outdoors, painting on a canvas with a brush.© PostnordA young woman with long brown hair, wearing a floral dress, paints a self-portrait on an easel outdoors in a sunny garden.© PostnordA person's hands carefully remove bubble wrap from a painting of a young woman with a flower in her hair, lying in a cardboard box.© PostnordA man with curly hair and a mustache looks down thoughtfully, standing in a room with bookshelves and a window.© PostnordA man with curly hair sits at a desk in a dimly lit room, painting a portrait of a young girl, with framed photos in the foreground.© Postnord
    Length: 30 s · Shots: 14 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a romantic gesture

    Before you present an idea, you need to know who has done it, and how.

    Postnord “Doll” is built on a romantic gesture. Search the library by idea to see every spot that uses it.

    GAP “First Date”© GAPAmeriquest “Surprise Dinner”© AmeriquestPrada “Priorities of Love”© PradaAT&T “Bouquet”© AT&T
    GAP · Ameriquest · Prada · AT&T

More commercials by Bart Timmer

More from Forsman & Bodenfors

Award-winning other commercials

Questions

Who directed the Postnord “Doll” commercial?

Bart Timmer directed it, produced by Bacon, for the agency Forsman & Bodenfors.

Which agency made Postnord “Doll”?

Forsman & Bodenfors created it for Postnord (2016).

What awards did Postnord “Doll” win?

1 awards, including Epica 2016 Gold Professional Products & Services.

What is the tagline of Postnord “Doll”?

“Vi levererar. Ett logistikföretag för dig som älskar e-handel. Läs mer här.”

Sources for the credits and awards

winners.epica-awards.com