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Unicef “The Greatest Story” 2014

Unicef “The Greatest Story” (2014) is an Unicef commercial directed by Torbjörn Martin for Forsman & Bodenfors, produced by Acne. It won 6 awards, including Cannes Lions 2014 Film Silver, LIA 2014 Gold — TV/Cinema/Online Film / Public Service/Social Welfare and Epica 2014 Gold Public Interest.

A man recounts his ordinary life story to Jesus, Gandhi, and Mother Teresa, who are unimpressed until he reveals he saved children's lives through UNICEF.

Video: UNICEF Sverige on YouTube

Shot by shot

  1. A person's hands are seen turning the pages of an old, thick book, possibly a bible, in a dimly lit room.© Unicef0:00
  2. A person's hand in a white sleeve closes an old, ornate book on a dark table, with a candle in the background.© Unicef0:04
  3. Mother Teresa, an elderly woman in a white and blue habit, smiles gently while speaking in a dimly lit interior.© Unicef0:09
  4. A man in his 30s, wearing a red t-shirt and blue jacket, sits with his hand on his face, talking and smiling in a dimly lit room.© Unicef0:13
  5. A young man with long brown hair and a beard, wearing a white shirt, smiles and talks in a dimly lit room.© Unicef0:17
  6. A person in a white robe pours water from a glass pitcher into a wine glass on a candlelit table with grapes.© Unicef0:22
  7. An older man with a mustache and glasses, dressed in a white shawl, speaks in a dimly lit room.© Unicef0:47
  8. An elderly woman, resembling Mother Teresa, with a white and blue habit, looks forward with a gentle expression in a dimly lit interior.© Unicef0:52
  9. A man with long dark hair and a beard, dressed in a white robe, sips red wine and looks thoughtfully at the camera in a dimly lit room.© Unicef1:07
  10. A man with a beard sits at a candlelit table with three other people, one of whom has their feet on the table, in a dimly lit room.© Unicef1:14
  11. An elderly woman, resembling Mother Teresa, wearing a white habit with blue stripes, speaks with a serious expression in a dimly lit interior.© Unicef1:21
  12. Various medical supplies and a mosquito net are arranged on a blue surface, with text overlays indicating prices and quantities for each item.© Unicef1:39

Stills © Unicef. Made by Forsman & Bodenfors, Acne and Torbjörn Martin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ordinary man's life story becomes extraordinary when he saves children's lives.

Tagline: “Buy your christmas gifts at unicef.se and save children's lives.”

historical figures in modern settingunderstated heroismfish out of waterdivine judgmentunexpected twisthumorous contrast

The cut

Length
105 s
Shots
31
Average shot
3.4 s

What creatives use Unicef “The Greatest Story” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Unicef “The Greatest Story”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hands are seen turning the pages of an old, thick book, possibly a bible, in a dimly lit room.© UnicefA person's hand in a white sleeve closes an old, ornate book on a dark table, with a candle in the background.© UnicefMother Teresa, an elderly woman in a white and blue habit, smiles gently while speaking in a dimly lit interior.© UnicefA man in his 30s, wearing a red t-shirt and blue jacket, sits with his hand on his face, talking and smiling in a dimly lit room.© Unicef
    Frames from Unicef “The Greatest Story”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Unicef “The Greatest Story” in order, with its length, framing and what happens in it.

    A person's hands are seen turning the pages of an old, thick book, possibly a bible, in a dimly lit room.© UnicefA person's hand in a white sleeve closes an old, ornate book on a dark table, with a candle in the background.© UnicefMother Teresa, an elderly woman in a white and blue habit, smiles gently while speaking in a dimly lit interior.© UnicefA man in his 30s, wearing a red t-shirt and blue jacket, sits with his hand on his face, talking and smiling in a dimly lit room.© UnicefA young man with long brown hair and a beard, wearing a white shirt, smiles and talks in a dimly lit room.© UnicefA person in a white robe pours water from a glass pitcher into a wine glass on a candlelit table with grapes.© Unicef
    Length: 105 s · Shots: 31 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a historical figures in modern setting

    Before you present an idea, you need to know who has done it, and how.

    Unicef “The Greatest Story” is built on a historical figures in modern setting. Search the library by idea to see every spot that uses it.

    UNICEF Sweden “Jesus Goes Online”© UNICEF SwedenSolarbox “Vaccum”© Solarbox
    UNICEF Sweden · Solarbox

More commercials by Torbjörn Martin

More from Forsman & Bodenfors

Award-winning public service & ngo commercials

Questions

Who directed the Unicef “The Greatest Story” commercial?

Torbjörn Martin directed it, produced by Acne, for the agency Forsman & Bodenfors.

Which agency made Unicef “The Greatest Story”?

Forsman & Bodenfors created it for Unicef (2014).

What awards did Unicef “The Greatest Story” win?

6 awards, including Cannes Lions 2014 Film Silver, LIA 2014 Gold — TV/Cinema/Online Film / Public Service/Social Welfare, Epica 2014 Gold Public Interest and Eurobest 2014 Gold Film Public Service Messages & Charities.

What is the tagline of Unicef “The Greatest Story”?

“Buy your christmas gifts at unicef.se and save children's lives.”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.comweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.org