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Unicef “The Good Guys Christmas” 2014

Unicef “The Good Guys Christmas” (2014) is an Unicef commercial directed by Torbjörn Martin for Forsman & Bodenfors, produced by Acne. It won one award: One Show 2014 Bronze Pencil — Public Service.

Historical and religious figures like Gandhi, Mother Teresa, and Jesus discuss their sacrifices at a Christmas dinner, only to be interrupted by a modern man who joined via a banner ad, highlighting how easy it is to do good today.

Video: UNICEF Sverige on YouTube

Shot by shot

  1. A man resembling Mahatma Gandhi, with a bald head, round glasses, and a white mustache, sits at a table, eating grapes from a small plate.© Unicef0:00
  2. An elderly woman dressed as Mother Teresa sits at a dining table, speaking with a serious expression in a dimly lit room.© Unicef0:02
  3. Mother Teresa and Mahatma Gandhi, portrayed by actors, sit at a candlelit dinner table, engaged in conversation in a dimly lit room.© Unicef0:05
  4. Three historical figures, including Mother Teresa, sit around a candlelit dining table, engaged in conversation during a Christmas dinner.© Unicef0:08
  5. A man resembling Jesus, with long brown hair and a white robe, sits at a table, holding a piece of food and talking to an older woman dressed as Mother Teresa.© Unicef0:10
  6. An elderly woman dressed as Mother Teresa speaks to an unseen person at a formal dinner table in a dimly lit room.© Unicef0:12
  7. A young man with long hair and a beard looks down with a gentle smile, listening intently in a dimly lit room.© Unicef0:17
  8. An elderly woman, resembling Mother Teresa, with a white habit and blue stripes, speaks directly to the camera in a dimly lit interior.© Unicef0:18
  9. A man with long hair and a beard, dressed in a white tunic, sits at a table with a woman in a nun's habit, looking at her with a slight smile.© Unicef0:21
  10. Jesus, Mother Teresa, and Gandhi sit around a candlelit dining table, looking at someone off-screen during a meal.© Unicef0:22
  11. A man in a black t-shirt looks up from his phone at a dinner table, while a woman in a white robe holds a wine glass, in a dimly lit room.© Unicef0:24
  12. Various medical supplies and water purification tablets are arranged on a blue surface, with prices displayed above each item.© Unicef0:35

Stills © Unicef. Made by Forsman & Bodenfors, Acne and Torbjörn Martin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Historical figures meet a modern man at Christmas dinner, showing how easy it is to do good.

Tagline: “Köp dina julklappar på unicef.se och rädda barns liv.”

historical figures reimagineddinner party conversationfish out of watermeta-commentarycontrast between past and presentunexpected guest

The cut

Length
40 s
Shots
15
Average shot
2.7 s

What creatives use Unicef “The Good Guys Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Unicef “The Good Guys Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man resembling Mahatma Gandhi, with a bald head, round glasses, and a white mustache, sits at a table, eating grapes from a small plate.© UnicefAn elderly woman dressed as Mother Teresa sits at a dining table, speaking with a serious expression in a dimly lit room.© UnicefMother Teresa and Mahatma Gandhi, portrayed by actors, sit at a candlelit dinner table, engaged in conversation in a dimly lit room.© UnicefThree historical figures, including Mother Teresa, sit around a candlelit dining table, engaged in conversation during a Christmas dinner.© Unicef
    Frames from Unicef “The Good Guys Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Unicef “The Good Guys Christmas” in order, with its length, framing and what happens in it.

    A man resembling Mahatma Gandhi, with a bald head, round glasses, and a white mustache, sits at a table, eating grapes from a small plate.© UnicefAn elderly woman dressed as Mother Teresa sits at a dining table, speaking with a serious expression in a dimly lit room.© UnicefMother Teresa and Mahatma Gandhi, portrayed by actors, sit at a candlelit dinner table, engaged in conversation in a dimly lit room.© UnicefThree historical figures, including Mother Teresa, sit around a candlelit dining table, engaged in conversation during a Christmas dinner.© UnicefA man resembling Jesus, with long brown hair and a white robe, sits at a table, holding a piece of food and talking to an older woman dressed as Mother Teresa.© UnicefAn elderly woman dressed as Mother Teresa speaks to an unseen person at a formal dinner table in a dimly lit room.© Unicef
    Length: 40 s · Shots: 15 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a historical figures reimagined

    Before you present an idea, you need to know who has done it, and how.

    Unicef “The Good Guys Christmas” is built on a historical figures reimagined. Search the library by idea to see every spot that uses it.

    Bontrust “Money Love”© BontrustThe Topfoto Archive “Fake”© The Topfoto ArchiveCaesars Sportsbook “Sit Down Dinner”© Caesars SportsbookBarritas “Newton”© Barritas
    Bontrust · The Topfoto Archive · Caesars Sportsbook · Barritas

More commercials by Torbjörn Martin

More from Forsman & Bodenfors

Award-winning public service & ngo commercials

Questions

Who directed the Unicef “The Good Guys Christmas” commercial?

Torbjörn Martin directed it, produced by Acne, for the agency Forsman & Bodenfors.

Which agency made Unicef “The Good Guys Christmas”?

Forsman & Bodenfors created it for Unicef (2014).

What awards did Unicef “The Good Guys Christmas” win?

1 awards, including One Show 2014 Bronze Pencil — Public Service.

What is the tagline of Unicef “The Good Guys Christmas”?

“Köp dina julklappar på unicef.se och rädda barns liv.”

Sources for the credits and awards

oneclub.orgoneclub.org