framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Volvo Car “A Million More” 2020

Volvo Car “A Million More” (2020) is a Volvo Car commercial directed by Laerke Herthoni for Forsman & Bodenfors, produced by New Land. It won 3 awards, including shots Awards EMEA 2021 Gold — Casting and Clio 2020 Bronze — Branded Entertainment & Content / Film - Unscripted.

Volvo celebrates the 3-point safety belt, which has saved a million lives, and announces new in-car cameras to prevent intoxicated and distracted driving.

Video: Volvo Cars of Austin on YouTube

Shot by shot

  1. A young girl with long hair sits on a chair, looking down and then up at the camera, in a black and white studio setting.© Volvo Car0:00
  2. A person's hand unbuckles a seatbelt in a car, shown in black and white.© Volvo Car0:06
  3. In a black and white archival shot, a man in a cap is seated while three men in lab coats attend to him, seemingly performing a medical procedure.© Volvo Car0:07
  4. A black and white archival footage shot shows a crash test dummy's head being pushed forward by impact, with a white dummy head in the foreground.© Volvo Car0:08
  5. A person's hands adjust knobs on an old, analog machine with a dial, in a black and white archival shot.© Volvo Car0:09
  6. Three male engineers in white jumpsuits push a white Volvo car on a test track, then the car is shown in a crash test facility, in black and white archival footage.© Volvo Car0:10
  7. A middle-aged man with a scar on his forehead looks down, then touches his head, in a stark, minimalist room.© Volvo Car0:12
  8. A man with a beard is shown in profile, looking down and to the left, with text on screen about the safety belt.© Volvo Car0:14
  9. A woman with long dark hair and a collared shirt looks to the side and speaks, with text on screen, in a studio.© Volvo Car0:16
  10. A Black woman with short hair and hoop earrings speaks directly to the camera in a black and white, medium closeup shot.© Volvo Car0:18
  11. A young girl and a woman sit side-by-side, looking at each other and then at the camera, in a black and white studio setting.© Volvo Car0:20
  12. A diverse group of people, including a child, a young woman, and an older woman in a hijab, are shown in black and white, smiling and looking at the camera.© Volvo Car0:23

Stills © Volvo Car. Made by Forsman & Bodenfors, New Land and Laerke Herthoni.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Real people share how Volvo's safety belt saved their lives.

Tagline: “So we can save a million more.”

archival footagetalking headsproblem-solutionhistorical contextfuture vision

The cut

Length
30 s
Shots
13
Average shot
2.3 s

What creatives use Volvo Car “A Million More” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo Car “A Million More”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with long hair sits on a chair, looking down and then up at the camera, in a black and white studio setting.© Volvo CarA person's hand unbuckles a seatbelt in a car, shown in black and white.© Volvo CarIn a black and white archival shot, a man in a cap is seated while three men in lab coats attend to him, seemingly performing a medical procedure.© Volvo CarA black and white archival footage shot shows a crash test dummy's head being pushed forward by impact, with a white dummy head in the foreground.© Volvo Car
    Frames from Volvo Car “A Million More”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo Car “A Million More” in order, with its length, framing and what happens in it.

    A young girl with long hair sits on a chair, looking down and then up at the camera, in a black and white studio setting.© Volvo CarA person's hand unbuckles a seatbelt in a car, shown in black and white.© Volvo CarIn a black and white archival shot, a man in a cap is seated while three men in lab coats attend to him, seemingly performing a medical procedure.© Volvo CarA black and white archival footage shot shows a crash test dummy's head being pushed forward by impact, with a white dummy head in the foreground.© Volvo CarA person's hands adjust knobs on an old, analog machine with a dial, in a black and white archival shot.© Volvo CarThree male engineers in white jumpsuits push a white Volvo car on a test track, then the car is shown in a crash test facility, in black and white archival footage.© Volvo Car
    Length: 30 s · Shots: 13 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a archival footage

    Before you present an idea, you need to know who has done it, and how.

    Volvo Car “A Million More” is built on a archival footage. Search the library by idea to see every spot that uses it.

    Kombi Volkswagen “Los últimos deseos de la kombi”© Kombi VolkswagenSuperga S.PA “The Challenge”© Superga S.PAMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationNike “Greatness”© Nike
    Kombi Volkswagen · Superga S.PA · McKenzie River Corporation · Nike

More commercials by Laerke Herthoni

  • Arla "Mildly Glorious" (2025) commercial still© ArlaArla “Mildly Glorious” 2025Dir. Laerke Herthoni · Grey
  • Volvo "The Chase" (2023) commercial still© VolvoVolvo “The Chase” 2023Dir. Laerke Herthoni
  • IF Insurances, BACK "Watch Your Back IF" (2014) commercial still© IF Insurances, BACKIF Insurances, BACK “Watch Your Back IF” 2014Dir. Laerke Herthoni · Forsman & Bodenfors

More from Forsman & Bodenfors

Award-winning auto commercials

Questions

Who directed the Volvo Car “A Million More” commercial?

Laerke Herthoni directed it, produced by New Land, for the agency Forsman & Bodenfors.

Which agency made Volvo Car “A Million More”?

Forsman & Bodenfors created it for Volvo Car (2020).

What awards did Volvo Car “A Million More” win?

3 awards, including shots Awards EMEA 2021 Gold — Casting, Clio 2020 Bronze — Branded Entertainment & Content / Film - Unscripted and Clio 2020 Bronze — Film / 61 Seconds to Five Minutes.

What is the tagline of Volvo Car “A Million More”?

“So we can save a million more.”

Sources for the credits and awards

clios.comclios.comshots