New Land

01 · Featured

New Land's most awarded commercial

Clio Awards Gold 2025

Volvo “Moments” 2025

A couple's journey through parenthood, from the initial shock of pregnancy to the joys and challenges of raising a child, is intertwined with the safety and reliability of a Volvo car.

Directed by Marcus Ibanez · Stendahls · New Land

See the spot →Every shot in the library

02 · Directors

Notable directors at New Land

Who made the work, and how much of it won awards. From the credits on every spot.

• © Volvo5 award-winningMarcus Ibanez7 spots · Volvo “Moments”
• © Electrolux2 award-winningNatanael Ericsson6 spots · Electrolux “Break the Pattern”
• © SAS Scandinavian Airlines2 award-winningGustav Johansson5 spots · SAS Scandinavian Airlines “What is truely Scandinavian”
• © Volkswagen2 award-winningNiclas Larsson2 spots · Volkswagen “See the Unseen”
• © Volvo Car1 award-winningLaerke Herthoni6 spots · Volvo Car “A Million More”
• © The Danish Road Safety Council1 award-winningTore Frandsen3 spots · The Danish Road Safety Council “Helmet Has Always Been A Good Idea - 1676”
• © Bbc1 award-winningLibby Burke Wilde2 spots · Bbc “This Is Our BBC”
• © Bianco1 award-winningDaniel Kragh-Jacobsen1 spots · Bianco “The Lift”
• © People Like Us1 award-winningNaghmeh Pour1 spots · People Like Us “Name the Bias”
• © People Like Us1 award-winningAmara Abbas1 spots · People Like Us “Dear [Name”
• © Levi's1 award-winningNadia Marquard Otzen1 spots · Levi's “We All Move”
• © Audika1 award-winningCaroline Koning1 spots · Audika “Love Your Ears”

03 · Clients

New Land's clients

Every brand in the library, by award-winning work.

• Volvo2019–2025

  10 commercials · 3 award-winning

• People Like Us2025–2026

  2 commercials · 2 award-winning

• Volkswagen2020–2022

  2 commercials · 2 award-winning

• Telenor2024–2026

  2 commercials · 1 award-winning

• H&M2016–2023

  2 commercials · 1 award-winning

• Electrolux2022–2025

  2 commercials · 1 award-winning

• Bianco2019

  1 commercials · 1 award-winning

• SAS Scandinavian Airlines2021

  1 commercials · 1 award-winning

• Bbc2026

  1 commercials · 1 award-winning

• Unhcr2023

  1 commercials · 1 award-winning

• Levi's2021

  1 commercials · 1 award-winning

• Volvo Car2020

  1 commercials · 1 award-winning

Also: Audika, The Danish Road Safety Council, Doctors Without Borders, Rekorderlig, O2, Coach, Tesco, Volvo Car Corporation, Green Flag, TV 2 Denmark, Arla, Transport For London

04 · Works with

Who New Land works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

New Land's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 4

  shots Awards

  .

• 4

  Ciclope

  .

• 3

  Epica

  .

• 3

  Clio Awards

  .

• 2

  Eurobest

  .

• 1

  Creative Circle

  .

• 1

  British Arrows

  .

• 1

  London International Awards

  .

06 · Work

Commercials by New Land

Our visual library has 54 New Land commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© The Danish Road Safety CouncilThe Danish Road Safety Council “Helmet Has Always Been A Good Idea - 1676” 2026London International Awards Silver 2026

© BbcBbc “This Is Our BBC” 2026Creative Circle Bronze 2026

© People Like UsPeople Like Us “Dear [Name” 2026Ciclope Bronze 2026

© TescoTesco “Need anything from Tesco” 2026

© CoachCoach “Explore Your Story” 2026

Most awarded

• © VolvoVolvo “Moments” 2025Dir. Marcus Ibanez · StendahlsClio Awards Gold 2025
• © VolkswagenVolkswagen “See the Unseen” 2022Dir. Niclas Larsson · adam&eve\TBWABritish Arrows Silver 2022
• © People Like UsPeople Like Us “Name the Bias” 2025Dir. Naghmeh Pour · Worth Your Whileshots Awards Gold 2025
• © VolvoVolvo “Little Things” 2023Dir. Marcus Ibanezshots Awards Gold 2023
• © ElectroluxElectrolux “Break the Pattern” 2022Dir. Natanael Ericsson · Forsman & BodenforsEurobest Gold 2022
• © AudikaAudika “Love Your Ears” 2022Dir. Caroline Koning · &Co.shots Awards Gold 2022
• © SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” 2021Dir. Gustav JohanssonEpica Gold 2021
• © Volvo CarVolvo Car “A Million More” 2020Dir. Laerke Herthoni · Forsman & Bodenforsshots Awards Gold 2021
• © BiancoBianco “The Lift” 2019Dir. Daniel Kragh-Jacobsen · &Co.Epica Gold 2019
• © H&MH&M “She's A Lady” 2016Dir. Gustav Johansson · Forsman & BodenforsEpica Gold 2016
• © The Danish Road Safety CouncilThe Danish Road Safety Council “Helmet Has Always Been A Good Idea - 1676” 2026Dir. Tore Frandsen · NoA | &Co.London International Awards Silver 2026
• © VolvoVolvo “The Little Things” 2024Dir. Marcus IbanezCiclope Silver 2023
• © Doctors Without BordersDoctors Without Borders “Click” 2022Dir. Marcus Ibanez · The Unicorn FilmsEurobest Silver 2022
• © Levi'sLevi's “We All Move” 2021Dir. Nadia Marquard Otzen · Spring Marketing Consulting LPPCiclope Silver 2021
• © TelenorTelenor “Missed Calls” 2024Dir. Natanael Ericsson · Nord DDBClio Awards Bronze 2025
• © VolkswagenVolkswagen “See The Unseen” 2020Dir. Niclas LarssonClio Awards Bronze 2020
• © BbcBbc “This Is Our BBC” 2026Dir. Libby Burke Wilde · BBC CreativeCreative Circle Bronze 2026
• © People Like UsPeople Like Us “Dear [Name” 2026Dir. Amara Abbas · Worth Your WhileCiclope Bronze 2026
• © UnhcrUnhcr “Hope Away from Home” 2023Dir. Marcus Ibanez · &Co.Ciclope Bronze 2023
• © TescoTesco “Need anything from Tesco” 2026Dir. Tore Frandsen · BBH
• © CoachCoach “Explore Your Story” 2026Dir. Marcus Ibanez · Forsman & Bodenfors
• © TelenorTelenor “Missed Calls” 2026Dir. Natanael Ericsson · Nord DDB
• © Volvo Car CorporationVolvo Car Corporation “Awareness” 2025Dir. Marcus Ibanez · Forsman & Bodenfors
• © Green FlagGreen Flag “Nothing Beats Near” 2025Dir. Tore Frandsen · VCCP

07 · For producers

What producers use New Land's page for

1. 01Who directs for New Land

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind New Land's 54 commercials, with the agencies and awards.

   © Volvo© Volkswagen© People Like Us© Volvo

   Marcus Ibanez · Natanael Ericsson · Laerke HerthoniOpen New Land in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   New Land's work by year, brand and award in one place, and the companies with a similar body of work.

   © Ubisoft© The Army/Coi© Old Spice© Vanish

   Similar: Stink, Academy, MJZCompare in the library →

08 · News

New Land in the news

The latest stories we could source.

• 2026-04new–land win big at Guldägget 2026newland.tv
• 2025-10new—land wins production company of the year at Roy Galan 2025newland.tv
• 2025-10new—land wins the Grand Prix at TRUE Awards 2025newland.tv
• 2025-08new—land wins at Cannes 2025newland.tv

09 · Questions

About New Land