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Volvo “The Little Things” 2024

Volvo “The Little Things” (2024) is a Volvo commercial directed by Marcus Ibanez, produced by New Land. It won 4 awards, including ADC 2024 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Editing, Ciclope 2023 Silver Production Direction (61 To 120 Seconds) and British Arrows 2024 Craft Bronze — Editing.

A montage of everyday moments, both big and small, highlights the importance of human connection and the role Volvo plays in facilitating these cherished experiences.

Video: Volvo Cars on YouTube

Shot by shot

  1. A wide shot of a city street corner with pedestrians walking, bicycles parked, and a traffic light changing, under the warm glow of the sun.© Volvo0:00
  2. A young girl with dark hair and freckles sits in a car, looking out the window with a slight smile.© Volvo0:06
  3. A young girl with long dark hair and a white headband looks down, then slowly lifts her gaze, in a warm, softly lit interior.© Volvo0:22
  4. A young man with messy hair, wearing pajamas and a robe, stands in a bright living room, looking at his phone and scratching his head.© Volvo0:28
  5. A young girl with long dark hair, wearing a striped sweater, sits at a desk and writes in a notebook while an adult hand gently pats her head.© Volvo0:36
  6. A young girl with dark hair and freckles gently plays with the hair of another person, her expression soft and focused.© Volvo0:42
  7. A young woman with long dark hair holds up a smartphone to show the screen, which displays a video titled "The Plastic Problem."© Volvo0:49
  8. A young man walks into a utility room and throws a plastic bottle into a recycling bin, then walks out.© Volvo0:56
  9. A white car's front wheel with a clear hubcap spins as the vehicle drives on a road.© Volvo1:09
  10. Volvo “The Little Things”, shot 61© Volvo1:13
  11. A young girl with long brown hair and a white headband turns around, her hair flowing, as two other girls are blurred in the background.© Volvo1:18
  12. Two sets of hands create shadow puppets on a sunlit wall, one resembling a bird, the other a rabbit, in an interior setting.© Volvo1:27

Stills © Volvo. Made by New Land and Marcus Ibanez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday moments, big and small, are what truly matter.

Tagline: “For life. Volvo.”

slice of life momentsintergenerational connectioneveryday magicurban and natural settingsfocus on human emotionproduct integration

The cut

Length
105 s
Shots
64
Average shot
1.6 s

What creatives use Volvo “The Little Things” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo “The Little Things”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city street corner with pedestrians walking, bicycles parked, and a traffic light changing, under the warm glow of the sun.© VolvoA young girl with dark hair and freckles sits in a car, looking out the window with a slight smile.© VolvoA young girl with long dark hair and a white headband looks down, then slowly lifts her gaze, in a warm, softly lit interior.© VolvoA young man with messy hair, wearing pajamas and a robe, stands in a bright living room, looking at his phone and scratching his head.© Volvo
    Frames from Volvo “The Little Things”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo “The Little Things” in order, with its length, framing and what happens in it.

    A wide shot of a city street corner with pedestrians walking, bicycles parked, and a traffic light changing, under the warm glow of the sun.© VolvoA young girl with dark hair and freckles sits in a car, looking out the window with a slight smile.© VolvoA young girl with long dark hair and a white headband looks down, then slowly lifts her gaze, in a warm, softly lit interior.© VolvoA young man with messy hair, wearing pajamas and a robe, stands in a bright living room, looking at his phone and scratching his head.© VolvoA young girl with long dark hair, wearing a striped sweater, sits at a desk and writes in a notebook while an adult hand gently pats her head.© VolvoA young girl with dark hair and freckles gently plays with the hair of another person, her expression soft and focused.© Volvo
    Length: 105 s · Shots: 64 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a slice of life moments

    Before you present an idea, you need to know who has done it, and how.

    Volvo “The Little Things” is built on a slice of life moments. Search the library by idea to see every spot that uses it.

    Eli Lilly and Company “Good Days”© Eli Lilly and CompanyEli Lilly “Hands”© Eli LillyRiyadh Season “Battle Of The Baddest”© Riyadh SeasonMemorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer Center
    Eli Lilly and Company · Eli Lilly · Riyadh Season · Memorial Sloan Kettering Cancer Center

More commercials by Marcus Ibanez

Award-winning auto commercials

Questions

Who directed the Volvo “The Little Things” commercial?

Marcus Ibanez directed it, produced by New Land.

What awards did Volvo “The Little Things” win?

4 awards, including ADC 2024 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Editing, Ciclope 2023 Silver Production Direction (61 To 120 Seconds), British Arrows 2024 Craft Bronze — Editing and AICP Show 2024 Honoree Editorial.

What is the tagline of Volvo “The Little Things”?

“For life. Volvo.”

Sources for the credits and awards

britisharrows.comaicpawards.comoneclub.orgawards.ciclopefestival.com