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Bmw “Father & Son. Freude forever” 2024

Bmw “Father & Son. Freude forever” (2024) is a Bmw commercial directed by Marcus Ibanez. It won 3 awards, including Epica 2024 Gold Online & Viral Films.

A heartwarming narrative spanning generations, showcasing the enduring joy of driving and the special bond between fathers and sons through the shared experience of BMW cars.

Video: BMW on YouTube

Shot by shot

  1. Two men, one older and one middle-aged, sit side-by-side in a waiting room, looking forward with neutral expressions.© Bmw0:00
  2. A young woman with blonde hair and a nose ring blows a bubble with gum, then it pops, in an office.© Bmw0:10
  3. A middle-aged man with gray hair and beard looks forward, while an older man in a suit and glasses looks at him, in an interior setting.© Bmw0:18
  4. A father and son embrace in a hospital waiting room, while two other people sit nearby, in a black and white shot.© Bmw0:23
  5. Two men, one older with glasses and one younger with a mustache, sit in a car, looking forward with serious expressions as rain falls on the windshield.© Bmw0:27
  6. Two older men with white hair, dressed in dark suits, exit a dark green BMW car on a large, empty asphalt lot under an overcast sky.© Bmw0:36
  7. An elderly man in a suit and glasses drives a car, looking forward with a slightly surprised expression.© Bmw0:44
  8. A dark green BMW car with two men inside drives on a road with buildings and trees in the background under an overcast sky.© Bmw0:52
  9. An elderly man with glasses looks surprised and then smiles, sitting in the passenger seat of a car.© Bmw0:55
  10. A dark green BMW car drives on a wet road, with water splashing from its tires, in an urban setting during the day.© Bmw1:09
  11. A dark grey BMW car is seen in a medium shot, driving on a road, with its front wheel turning, creating a sense of motion.© Bmw1:11
  12. An elderly man with glasses and a suit smiles and looks at someone off-screen while sitting in a car during the day.© Bmw1:20

Stills © Bmw. Made by Marcus Ibanez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Generational joy of driving, father-son bond, BMW's timeless appeal.

Tagline: “Freude forever.”

generational storypassing down traditionflashbacksshared experienceemotional journeyproduct as a bond

The cut

Length
92 s
Shots
48
Average shot
1.9 s

What creatives use Bmw “Father & Son. Freude forever” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bmw “Father & Son. Freude forever”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men, one older and one middle-aged, sit side-by-side in a waiting room, looking forward with neutral expressions.© BmwA young woman with blonde hair and a nose ring blows a bubble with gum, then it pops, in an office.© BmwA middle-aged man with gray hair and beard looks forward, while an older man in a suit and glasses looks at him, in an interior setting.© BmwA father and son embrace in a hospital waiting room, while two other people sit nearby, in a black and white shot.© Bmw
    Frames from Bmw “Father & Son. Freude forever”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bmw “Father & Son. Freude forever” in order, with its length, framing and what happens in it.

    Two men, one older and one middle-aged, sit side-by-side in a waiting room, looking forward with neutral expressions.© BmwA young woman with blonde hair and a nose ring blows a bubble with gum, then it pops, in an office.© BmwA middle-aged man with gray hair and beard looks forward, while an older man in a suit and glasses looks at him, in an interior setting.© BmwA father and son embrace in a hospital waiting room, while two other people sit nearby, in a black and white shot.© BmwTwo men, one older with glasses and one younger with a mustache, sit in a car, looking forward with serious expressions as rain falls on the windshield.© BmwTwo older men with white hair, dressed in dark suits, exit a dark green BMW car on a large, empty asphalt lot under an overcast sky.© Bmw
    Length: 92 s · Shots: 48 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a generational story

    Before you present an idea, you need to know who has done it, and how.

    Bmw “Father & Son. Freude forever” is built on a generational story. Search the library by idea to see every spot that uses it.

    Google “A CODA Story”© GoogleCadbury Adams / Stride “Heirloom”© Cadbury Adams / StrideVolkswagen “Dream”© VolkswagenMiter “Interrupt Find Your Light”© Miter
    Google · Cadbury Adams / Stride · Volkswagen · Miter

More commercials by Marcus Ibanez

Award-winning auto commercials

Questions

Who directed the Bmw “Father & Son. Freude forever” commercial?

Marcus Ibanez directed it.

What awards did Bmw “Father & Son. Freude forever” win?

3 awards, including Epica 2024 Gold Online & Viral Films, Epica 2024 Gold Cinematography & Production Design and Epica 2024 Gold Commercial Direction.

What is the tagline of Bmw “Father & Son. Freude forever”?

“Freude forever.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.com