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Doctors Without Borders “Click” 2022

Doctors Without Borders “Click” (2022) is a Doctors Without Borders commercial directed by Marcus Ibanez for The Unicorn Films, produced by New Land. It won 3 awards, including D&AD 2022 Wood Pencil — Film / Health & Wellbeing and Eurobest 2022 Silver Film Craft A08: Achievement in Production.

A harrowing journey through the aftermath of conflict, showing injured people in makeshift hospitals, highlighting the urgent need for medical aid.

Video: Marcus Ibanez on Vimeo

Shot by shot

  1. A person lies on a sandy surface in the dark, their face obscured, with a hand visible in the foreground.© Doctors Without Borders0:00
  2. A child's silhouette is seen against a bright, hazy light, slowly collapsing to the ground in a desolate, foggy landscape.© Doctors Without Borders0:05
  3. A person's face with a scar on their cheek is shown in a close-up, with dramatic lighting highlighting their features against a dark background.© Doctors Without Borders0:34
  4. A bright, abstract light flare with a soft, ethereal glow appears against a light blue background, creating a dreamy effect.© Doctors Without Borders0:36
  5. A person is silhouetted against a bright, hazy light source, with lens flare visible, creating a mysterious and ethereal atmosphere.© Doctors Without Borders0:36
  6. A young person with a dirty face and closed eyes is seen in a blurry, dark, and intense close-up shot.© Doctors Without Borders0:39
  7. A close-up shot shows medical instruments, including scissors and a kidney dish, being placed on a sterile green sheet on a table in a dimly lit room.© Doctors Without Borders0:51
  8. A surgeon's hands are silhouetted as they pick up a surgical clamp from a sterile green cloth, with other instruments nearby.© Doctors Without Borders0:53
  9. A person's hands are shown in a blurry, dark shot, with a bright, out-of-focus light source in the background.© Doctors Without Borders0:53
  10. A young patient with a nasal cannula lies on an operating table, while medical staff in scrubs and gloves attend to them in a dimly lit operating room.© Doctors Without Borders1:02

Stills © Doctors Without Borders. Made by The Unicorn Films, New Land and Marcus Ibanez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the impact of conflict and the urgent need for medical aid.

Tagline: “SUPPORT DOCTORS WITHOUT BORDERS AT MSF.DK”

war zone aftermathmedical emergencyhumanitarian crisisvulnerable childrenheroic medical staffdark and gritty realism

The cut

Length
75 s
Shots
26
Average shot
2.9 s

What creatives use Doctors Without Borders “Click” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Doctors Without Borders “Click”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person lies on a sandy surface in the dark, their face obscured, with a hand visible in the foreground.© Doctors Without BordersA child's silhouette is seen against a bright, hazy light, slowly collapsing to the ground in a desolate, foggy landscape.© Doctors Without BordersA person's face with a scar on their cheek is shown in a close-up, with dramatic lighting highlighting their features against a dark background.© Doctors Without BordersA bright, abstract light flare with a soft, ethereal glow appears against a light blue background, creating a dreamy effect.© Doctors Without Borders
    Frames from Doctors Without Borders “Click”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Doctors Without Borders “Click” in order, with its length, framing and what happens in it.

    A person lies on a sandy surface in the dark, their face obscured, with a hand visible in the foreground.© Doctors Without BordersA child's silhouette is seen against a bright, hazy light, slowly collapsing to the ground in a desolate, foggy landscape.© Doctors Without BordersA person's face with a scar on their cheek is shown in a close-up, with dramatic lighting highlighting their features against a dark background.© Doctors Without BordersA bright, abstract light flare with a soft, ethereal glow appears against a light blue background, creating a dreamy effect.© Doctors Without BordersA person is silhouetted against a bright, hazy light source, with lens flare visible, creating a mysterious and ethereal atmosphere.© Doctors Without BordersA young person with a dirty face and closed eyes is seen in a blurry, dark, and intense close-up shot.© Doctors Without Borders
    Length: 75 s · Shots: 26 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a medical emergency

    Before you present an idea, you need to know who has done it, and how.

    Doctors Without Borders “Click” is built on a medical emergency. Search the library by idea to see every spot that uses it.

    Merck for Mothers “Reverse”© Merck for MothersMedical Aid For Palestinians “I Know”© Medical Aid For PalestiniansNovo Nordisk “The Broken Heart”© Novo NordiskMetropolitan Police “Life or Death”© Metropolitan Police
    Merck for Mothers · Medical Aid For Palestinians · Novo Nordisk · Metropolitan Police

More commercials by Marcus Ibanez

More from The Unicorn Films

  • MSF Denmark "MSF Life" (2020) commercial still© MSF DenmarkMSF Denmark “MSF Life” 2020Dir. Rune Milton · The Unicorn Films

Award-winning public service & ngo commercials

Questions

Who directed the Doctors Without Borders “Click” commercial?

Marcus Ibanez directed it, produced by New Land, for the agency The Unicorn Films.

Which agency made Doctors Without Borders “Click”?

The Unicorn Films created it for Doctors Without Borders (2022).

What awards did Doctors Without Borders “Click” win?

3 awards, including D&AD 2022 Wood Pencil — Film / Health & Wellbeing, D&AD 2022 Wood Pencil — Film / TV/VOD Commercials 31 - 120 Seconds and Eurobest 2022 Silver Film Craft A08: Achievement in Production.

What is the tagline of Doctors Without Borders “Click”?

“SUPPORT DOCTORS WITHOUT BORDERS AT MSF.DK”

Sources for the credits and awards

dandad.orgThe Work