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Volvo “Moments” 2025

Volvo “Moments” (2025) is a Volvo commercial directed by Marcus Ibanez for Stendahls, produced by New Land. It won 13 awards, including Clio 2025 Gold — Film Craft / Cinematography, Cannes Lions 2025 Film Craft Silver and One Show 2025 Silver Pencil — Moving Image Craft & Production.

A couple's journey through parenthood, from the initial shock of pregnancy to the joys and challenges of raising a child, is intertwined with the safety and reliability of a Volvo car.

Video: Marcus Ibanez on Vimeo

Shot by shot

  1. A woman stands in a doorway, looking into a room where a man sits at a desk, packing a bag.© Volvo0:00
  2. A man with a beard and curly hair embraces a woman with long dark hair, kissing her cheek in a warmly lit interior.© Volvo0:26
  3. A man with dark, curly hair and a beard, wearing a light grey t-shirt, sits with his back to the camera, looking up and to the left in a living room.© Volvo0:49
  4. A young child with curly brown hair and a cream sweater walks past a large window, looking out at a sunny backyard.© Volvo1:09
  5. A blurry shot of a couple dancing closely, surrounded by other indistinct figures, creating a sense of movement and intimacy in a dimly lit space.© Volvo1:22
  6. A young girl with long hair and glasses looks out a window, with sunlight and lens flares creating a dreamy effect.© Volvo1:40
  7. A young woman with long dark hair, wearing a dark jacket, smiles softly while looking down, in a dimly lit interior space.© Volvo1:52
  8. A man with dark hair and a beard sits at a wooden table, looking pensive, in a dimly lit room with large windows.© Volvo2:08
  9. A young couple, a man with an afro and a woman with long hair, share an intimate moment, foreheads touching, on a rocky beach at dusk.© Volvo2:21
  10. A woman with dark hair and a black leather jacket looks around with a concerned expression on a city street.© Volvo2:31
  11. A wide shot of a quiet city street with buildings lining both sides, a crosswalk in the foreground, and a few pedestrians walking.© Volvo2:38
  12. A grey Volvo car drives away from the camera down a wide street lined with tall apartment buildings in a city at dusk.© Volvo2:46

Stills © Volvo. Made by Stendahls, New Land and Marcus Ibanez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The emotional journey of parenthood, highlighting the importance of safety for a growing family.

Tagline: “FOR LIFE”

parenthood journeylife's milestonesflashbacks/flashforwardsemotional montageproduct integrationvoiceover narration

The cut

Length
225 s
Shots
109
Average shot
2.1 s

What creatives use Volvo “Moments” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo “Moments”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman stands in a doorway, looking into a room where a man sits at a desk, packing a bag.© VolvoA man with a beard and curly hair embraces a woman with long dark hair, kissing her cheek in a warmly lit interior.© VolvoA man with dark, curly hair and a beard, wearing a light grey t-shirt, sits with his back to the camera, looking up and to the left in a living room.© VolvoA young child with curly brown hair and a cream sweater walks past a large window, looking out at a sunny backyard.© Volvo
    Frames from Volvo “Moments”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo “Moments” in order, with its length, framing and what happens in it.

    A woman stands in a doorway, looking into a room where a man sits at a desk, packing a bag.© VolvoA man with a beard and curly hair embraces a woman with long dark hair, kissing her cheek in a warmly lit interior.© VolvoA man with dark, curly hair and a beard, wearing a light grey t-shirt, sits with his back to the camera, looking up and to the left in a living room.© VolvoA young child with curly brown hair and a cream sweater walks past a large window, looking out at a sunny backyard.© VolvoA blurry shot of a couple dancing closely, surrounded by other indistinct figures, creating a sense of movement and intimacy in a dimly lit space.© VolvoA young girl with long hair and glasses looks out a window, with sunlight and lens flares creating a dreamy effect.© Volvo
    Length: 225 s · Shots: 109 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a life's milestones

    Before you present an idea, you need to know who has done it, and how.

    Volvo “Moments” is built on a life's milestones. Search the library by idea to see every spot that uses it.

    Canal+ “Dads”© Canal+Medibank “Life Cycle”© MedibankDean Witter “Measuring Success”© Dean WitterThe Swedish cancer society “It gets better”© The Swedish cancer society
    Canal+ · Medibank · Dean Witter · The Swedish cancer society

More commercials by Marcus Ibanez

Award-winning auto commercials

Questions

Who directed the Volvo “Moments” commercial?

Marcus Ibanez directed it, produced by New Land, for the agency Stendahls.

Which agency made Volvo “Moments”?

Stendahls created it for Volvo (2025).

What awards did Volvo “Moments” win?

13 awards, including Clio 2025 Gold — Film Craft / Cinematography, Cannes Lions 2025 Film Craft Silver, One Show 2025 Silver Pencil — Moving Image Craft & Production and Eurobest 2024 Gold Film Craft A02: Script.

What is the tagline of Volvo “Moments”?

“FOR LIFE”

Sources for the credits and awards

britisharrows.comclios.comoneclub.orgaicpawards.comThe WorkThe WorkThe Workwinners.epica-awards.comThe Workcreativecircle.co.ukweb.archive.orgnyfadvertising.com