framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Volvo “Little Things” 2023

Volvo “Little Things” (2023) is a Volvo commercial directed by Marcus Ibanez, produced by New Land. It won one award: shots Awards EMEA 2023 Gold — Cinematography (Up to and including two minutes).

A series of intimate, everyday moments highlight the profound impact of small gestures and details, culminating in the reveal of the new Volvo EX30.

Video: Marcus Ibanez on Vimeo

Shot by shot

  1. A young girl with dark hair sits in the back seat of a car, looking out the window with a thoughtful expression.© Volvo0:00
  2. A man with curly brown hair and a white shirt looks down and smiles softly in a dimly lit interior setting.© Volvo0:22
  3. A diverse group of people, some seated and some standing, are gathered in a bright, modern interior space, with a man in a suit looking directly at the camera.© Volvo0:33
  4. A young man with messy hair, wearing a bathrobe and pajamas, holds a phone and looks at the camera in a bright hallway.© Volvo0:40
  5. A young girl with dark hair, wearing a dark top, is seen from the back seat of a car, looking out the window with a slight smile.© Volvo0:46
  6. A man with dark, curly hair and stubble holds a phone to his ear, listening intently in a softly lit room.© Volvo0:53
  7. A person's foot in a sandal and sock steps on an aluminum can on a tiled floor in a dimly lit interior.© Volvo1:01
  8. A television screen shows an animated scene of two dogs, Lady and the Tramp, sharing spaghetti at a candlelit table in a dark alley.© Volvo1:13
  9. A young man with long hair and a baseball cap eats a slice of pizza, pulling a long string of cheese from his mouth, in a bright, hazy interior.© Volvo1:18
  10. A young woman with freckles looks down at a small ladybug charm on a necklace, holding it gently with her fingers.© Volvo1:23
  11. A young child with dark hair is sleeping in bed, covered by a striped blanket, as an adult's hand gently touches their shoulder in a dimly lit room.© Volvo1:29
  12. A young girl with freckles rests her head against a car seat, eyes closed, as the car moves, seen from a medium closeup.© Volvo1:37

Stills © Volvo. Made by New Land and Marcus Ibanez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday "little things" are what truly matter, just like Volvo's attention to detail.

Tagline: “It's the little things that mean an awful lot. For life. Volvo.”

slice of life vignettesintergenerational connectioneveryday magicobservational storytellingproduct integration into daily lifefocus on human connection

The cut

Length
117 s
Shots
65
Average shot
1.8 s

What creatives use Volvo “Little Things” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Volvo “Little Things”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young girl with dark hair sits in the back seat of a car, looking out the window with a thoughtful expression.© VolvoA man with curly brown hair and a white shirt looks down and smiles softly in a dimly lit interior setting.© VolvoA diverse group of people, some seated and some standing, are gathered in a bright, modern interior space, with a man in a suit looking directly at the camera.© VolvoA young man with messy hair, wearing a bathrobe and pajamas, holds a phone and looks at the camera in a bright hallway.© Volvo
    Frames from Volvo “Little Things”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Volvo “Little Things” in order, with its length, framing and what happens in it.

    A young girl with dark hair sits in the back seat of a car, looking out the window with a thoughtful expression.© VolvoA man with curly brown hair and a white shirt looks down and smiles softly in a dimly lit interior setting.© VolvoA diverse group of people, some seated and some standing, are gathered in a bright, modern interior space, with a man in a suit looking directly at the camera.© VolvoA young man with messy hair, wearing a bathrobe and pajamas, holds a phone and looks at the camera in a bright hallway.© VolvoA young girl with dark hair, wearing a dark top, is seen from the back seat of a car, looking out the window with a slight smile.© VolvoA man with dark, curly hair and stubble holds a phone to his ear, listening intently in a softly lit room.© Volvo
    Length: 117 s · Shots: 65 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a slice of life vignettes

    Before you present an idea, you need to know who has done it, and how.

    Volvo “Little Things” is built on a slice of life vignettes. Search the library by idea to see every spot that uses it.

    Burger King “Tiempos aún más confusos”© Burger KingBT “It's Good to Talk”© BTDown “Tan como tú”© DownBodyform “Never Just a Period”© Bodyform
    Burger King · BT · Down · Bodyform

More commercials by Marcus Ibanez

Award-winning auto commercials

Questions

Who directed the Volvo “Little Things” commercial?

Marcus Ibanez directed it, produced by New Land.

What awards did Volvo “Little Things” win?

1 awards, including shots Awards EMEA 2023 Gold — Cinematography (Up to and including two minutes).

What is the tagline of Volvo “Little Things”?

“It's the little things that mean an awful lot. For life. Volvo.”

Sources for the credits and awards

shots