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Unhcr “Hope Away from Home” 2023

Unhcr “Hope Away from Home” (2023) is an Unhcr commercial directed by Marcus Ibanez for &Co., produced by New Land. It won one award: Ciclope 2023 Bronze Post Production Editing.

This ad highlights the plight of refugees, showing their journey from peaceful lives to facing danger and discrimination, urging viewers to act with solidarity.

Video: UNHCR, the UN Refugee Agency on YouTube

Shot by shot

  1. A diverse group of people walk along a dirt path, some smiling, past a street vendor under a yellow umbrella, in a sun-drenched outdoor setting.© Unhcr0:00
  2. A woman with short blonde hair stands over a man sitting on rocks by a lake, gently touching his face under a tree.© Unhcr0:05
  3. A young girl sits at a desk drawing, while an adult woman walks past her in a sunlit room with arched windows and sheer curtains.© Unhcr0:08
  4. A young male student in a school uniform looks back at the camera as other students walk and play in a dusty street in a developing country.© Unhcr0:17
  5. A young Black male student in a school uniform looks off-screen, with another person partially visible beside him, in an outdoor setting.© Unhcr0:21
  6. A young woman with short blonde hair and a tan jacket looks intently at a man with his back to the camera, under a cloudy sky.© Unhcr0:24
  7. A young person with short, spiky hair looks out over a body of water at sunset, with mountains in the background.© Unhcr0:30
  8. A young woman with long dark hair, wearing a dark top, sits at a wooden table, writing in a notebook in a sunlit room.© Unhcr0:35
  9. A child's hand touches an adult's leg and shoe, as they sit on a concrete surface outdoors, with a dirt background.© Unhcr0:42
  10. A silhouette of a person falls through the air against a dramatic sunset sky with dark clouds and mountains in the background.© Unhcr0:49
  11. A young boy with a fade haircut and a white shirt is seen from a medium closeup, looking up and to the right, with a hand reaching out in the background.© Unhcr0:57
  12. A young man with blonde hair, wearing a patterned shirt and jacket, hangs upside down over a beach with waves crashing, looking distressed.© Unhcr1:01

Stills © Unhcr. Made by &Co., New Land and Marcus Ibanez.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A narrative of hope and despair, showing the refugee journey through dynamic visuals.

Tagline: “ACT NOW. SIGN THE PETITION”

journey of hardshipmoments of peace shatteredstruggle for survivalcall to actionsymbolic fallinghelping hand

The cut

Length
103 s
Shots
60
Average shot
1.7 s

What creatives use Unhcr “Hope Away from Home” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Unhcr “Hope Away from Home”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of people walk along a dirt path, some smiling, past a street vendor under a yellow umbrella, in a sun-drenched outdoor setting.© UnhcrA woman with short blonde hair stands over a man sitting on rocks by a lake, gently touching his face under a tree.© UnhcrA young girl sits at a desk drawing, while an adult woman walks past her in a sunlit room with arched windows and sheer curtains.© UnhcrA young male student in a school uniform looks back at the camera as other students walk and play in a dusty street in a developing country.© Unhcr
    Frames from Unhcr “Hope Away from Home”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Unhcr “Hope Away from Home” in order, with its length, framing and what happens in it.

    A diverse group of people walk along a dirt path, some smiling, past a street vendor under a yellow umbrella, in a sun-drenched outdoor setting.© UnhcrA woman with short blonde hair stands over a man sitting on rocks by a lake, gently touching his face under a tree.© UnhcrA young girl sits at a desk drawing, while an adult woman walks past her in a sunlit room with arched windows and sheer curtains.© UnhcrA young male student in a school uniform looks back at the camera as other students walk and play in a dusty street in a developing country.© UnhcrA young Black male student in a school uniform looks off-screen, with another person partially visible beside him, in an outdoor setting.© UnhcrA young woman with short blonde hair and a tan jacket looks intently at a man with his back to the camera, under a cloudy sky.© Unhcr
    Length: 103 s · Shots: 60 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a struggle for survival

    Before you present an idea, you need to know who has done it, and how.

    Unhcr “Hope Away from Home” is built on a struggle for survival. Search the library by idea to see every spot that uses it.

    Morrisons “Veg”© MorrisonsThe Foundation of the First President of the Republic of Kazakhstan “Tough 90’s”© The Foundation of the First President of the Republic of KazakhstanCrisis “The Months”© CrisisMAX “Rule - Britannia”© MAX
    Morrisons · The Foundation of the First President of the Republic of Kazakhstan · Crisis · MAX

More commercials by Marcus Ibanez

More from &Co.

  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
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  • Bianco "The Lift" (2019) commercial still© BiancoBianco “The Lift” 2019Dir. Daniel Kragh-Jacobsen · &Co.Epica Gold 2019
  • Rynkeby Foods "Frugtbrus" (2025) commercial still© Rynkeby FoodsRynkeby Foods “Frugtbrus” 2025Dir. Magnus Renfors · &Co.
  • VisitDenmark "The Danish Zen" (2024) commercial still© VisitDenmarkVisitDenmark “The Danish Zen” 2024Dir. Tore Frandsen · &Co.
  • Vipps MobilePay "Makes Difficult Easy" (2023) commercial still© Vipps MobilePayVipps MobilePay “Makes Difficult Easy” 2023Dir. Traktor · &Co.

Award-winning public service & ngo commercials

Questions

Who directed the Unhcr “Hope Away from Home” commercial?

Marcus Ibanez directed it, produced by New Land, for the agency &Co..

Which agency made Unhcr “Hope Away from Home”?

&Co. created it for Unhcr (2023).

What awards did Unhcr “Hope Away from Home” win?

1 awards, including Ciclope 2023 Bronze Post Production Editing.

What is the tagline of Unhcr “Hope Away from Home”?

“ACT NOW. SIGN THE PETITION”

Sources for the credits and awards

awards.ciclopefestival.com