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Audika “Love Your Ears” 2022

Audika “Love Your Ears” (2022) is an Audika commercial directed by Caroline Koning for &Co., produced by New Land. It won 2 awards, including shots Awards EMEA 2022 Gold — Editing (Up to and including two minutes).

This ad explores the profound impact of sound on our lives, from childhood memories to significant life events, emphasizing that hearing loss means losing more than just sound.

Video: Caroline Koning on Vimeo

Shot by shot

  1. On a blurry, abstract background of warm orange and red tones, white text asks, "What sound will you never forget?"© Audika0:00
  2. A baby with blonde hair, wearing a knitted sweater, looks at a birthday cake with lit candles in a dimly lit room.© Audika0:09
  3. A child in a blue coat throws a snowball at a snow-covered window, causing snow to splatter on the glass.© Audika0:14
  4. A young person's face is shown in a close-up, with their ear and part of their eye visible, against a blurred green background.© Audika0:18
  5. A person with dark hair and blue eyeliner lies down as a gloved hand holds a small device near their ear, possibly for an ear piercing.© Audika0:22
  6. An orange cat with green eyes lies on a white textured blanket, looking around sleepily in a bedroom.© Audika0:29
  7. A young Black man with short hair and a white t-shirt looks down, his face partially shadowed by natural light from a window.© Audika0:37
  8. A blonde woman with a hearing aid smiles while hugging a person with dark curly hair, seen from the side in a warm interior.© Audika0:47
  9. A woman in her 50s, with a tear on her cheek, holds a phone to her ear in a dimly lit room, listening intently.© Audika0:51
  10. A blurry shot of a woman with dark hair, wearing an orange top, laughing and holding a glass, in a dimly lit interior.© Audika1:03
  11. A senior woman with gray hair and a blue turtleneck adjusts her hearing aid while looking out at a lake with mountains in the background.© Audika1:06
  12. A grandmother with long grey hair and a young girl with curly brown hair look out at a lake with mountains in the background.© Audika1:18

Stills © Audika. Made by &Co., New Land and Caroline Koning.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A montage of life's precious sounds, highlighting the emotional value of hearing.

Tagline: “Your hearing is our expertise”

montage of life stagesemotional journeyfocus on sensesintergenerational connectioncontrast of sound and silence

The cut

Length
90 s
Shots
64
Average shot
1.4 s

What creatives use Audika “Love Your Ears” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Audika “Love Your Ears”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    On a blurry, abstract background of warm orange and red tones, white text asks, "What sound will you never forget?"© AudikaA baby with blonde hair, wearing a knitted sweater, looks at a birthday cake with lit candles in a dimly lit room.© AudikaA child in a blue coat throws a snowball at a snow-covered window, causing snow to splatter on the glass.© AudikaA young person's face is shown in a close-up, with their ear and part of their eye visible, against a blurred green background.© Audika
    Frames from Audika “Love Your Ears”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Audika “Love Your Ears” in order, with its length, framing and what happens in it.

    On a blurry, abstract background of warm orange and red tones, white text asks, "What sound will you never forget?"© AudikaA baby with blonde hair, wearing a knitted sweater, looks at a birthday cake with lit candles in a dimly lit room.© AudikaA child in a blue coat throws a snowball at a snow-covered window, causing snow to splatter on the glass.© AudikaA young person's face is shown in a close-up, with their ear and part of their eye visible, against a blurred green background.© AudikaA person with dark hair and blue eyeliner lies down as a gloved hand holds a small device near their ear, possibly for an ear piercing.© AudikaAn orange cat with green eyes lies on a white textured blanket, looking around sleepily in a bedroom.© Audika
    Length: 90 s · Shots: 64 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a montage of life stages

    Before you present an idea, you need to know who has done it, and how.

    Audika “Love Your Ears” is built on a montage of life stages. Search the library by idea to see every spot that uses it.

    Wallapop “Lo que necesitamos nuevo”© WallapopVolkswagen “Golf Plus - More Room”© VolkswagenGetinge “Life-Defining Moments”© GetingeHSBC “Premier supports life’s unpredictability in latest campaign”© HSBC
    Wallapop · Volkswagen · Getinge · HSBC

More commercials by Caroline Koning

  • Nike "New Girl - Play New" (2022) commercial still© NikeNike “New Girl - Play New” 2022Dir. Caroline Koning · Wieden+KennedyWebby Awards Winner 2022
  • OPTUS "The Moment" (2024) commercial still© OPTUSOPTUS “The Moment” 2024Dir. Caroline Koning · Optus
  • Zacapa "Lips to Soul" (2023) commercial still© ZacapaZacapa “Lips to Soul” 2023Dir. Caroline Koning · Smarts UK
  • Sire "SIRE" (2018) commercial still© SireSire “SIRE” 2018Dir. Caroline Koning · Dawn

More from &Co.

  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Bianco "The Lift" (2019) commercial still© BiancoBianco “The Lift” 2019Dir. Daniel Kragh-Jacobsen · &Co.Epica Gold 2019
  • Unhcr "Hope Away from Home" (2023) commercial still© UnhcrUnhcr “Hope Away from Home” 2023Dir. Marcus Ibanez · &Co.Ciclope Bronze 2023
  • Rynkeby Foods "Frugtbrus" (2025) commercial still© Rynkeby FoodsRynkeby Foods “Frugtbrus” 2025Dir. Magnus Renfors · &Co.
  • VisitDenmark "The Danish Zen" (2024) commercial still© VisitDenmarkVisitDenmark “The Danish Zen” 2024Dir. Tore Frandsen · &Co.
  • Vipps MobilePay "Makes Difficult Easy" (2023) commercial still© Vipps MobilePayVipps MobilePay “Makes Difficult Easy” 2023Dir. Traktor · &Co.

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Audika “Love Your Ears” commercial?

Caroline Koning directed it, produced by New Land, for the agency &Co..

Which agency made Audika “Love Your Ears”?

&Co. created it for Audika (2022).

What awards did Audika “Love Your Ears” win?

2 awards, including shots Awards EMEA 2022 Gold — Editing (Up to and including two minutes) and shots Awards EMEA 2022 Gold — Sound Design.

What is the tagline of Audika “Love Your Ears”?

“Your hearing is our expertise”

Sources for the credits and awards

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