framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Telenor “Missed Calls” 2024

Telenor “Missed Calls” (2024) is a Telenor commercial directed by Natanael Ericsson for Nord DDB, produced by New Land. It won 3 awards, including Cannes Lions 2024 Film Bronze, Clio 2025 Bronze — Film / 61 Seconds to Five Minutes and Eurobest 2024 Bronze Film B05: Consumer Services/Business to Business.

A man listens to old voicemails from his deceased mother, reliving cherished memories of her calls throughout his life, culminating in him sharing these precious audio memories with his young daughter.

Video: Telenor Sverige on YouTube

Shot by shot

  1. A young couple, silhouetted against a tunnel, kisses while snow falls around them at night.© Telenor0:19
  2. A man's hands hold a small, ornate ring, examining it closely in a dimly lit interior setting.© Telenor0:21
  3. A young man in a suit holds a smartphone to his ear, smiling slightly, in a dimly lit interior.© Telenor0:22
  4. A blurry shot of a person's face and shoulder, possibly in a bed, with soft light filtering in, creating a hazy atmosphere.© Telenor0:24

Stills © Telenor. Made by Nord DDB, New Land and Natanael Ericsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Voicemails as time capsules of love from those we've lost.

Tagline: “Spara samtalet när du förlorat den som ringde.”

memory laneparental lovegrief and remembrancepassing on legacyfound footage (audio)emotional journey

The cut

Length
45 s
Shots
25
Average shot
1.8 s

What creatives use Telenor “Missed Calls” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Telenor “Missed Calls”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young couple, silhouetted against a tunnel, kisses while snow falls around them at night.© TelenorA man's hands hold a small, ornate ring, examining it closely in a dimly lit interior setting.© TelenorA young man in a suit holds a smartphone to his ear, smiling slightly, in a dimly lit interior.© TelenorA blurry shot of a person's face and shoulder, possibly in a bed, with soft light filtering in, creating a hazy atmosphere.© Telenor
    Frames from Telenor “Missed Calls”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Telenor “Missed Calls” in order, with its length, framing and what happens in it.

    A young couple, silhouetted against a tunnel, kisses while snow falls around them at night.© TelenorA man's hands hold a small, ornate ring, examining it closely in a dimly lit interior setting.© TelenorA young man in a suit holds a smartphone to his ear, smiling slightly, in a dimly lit interior.© TelenorA blurry shot of a person's face and shoulder, possibly in a bed, with soft light filtering in, creating a hazy atmosphere.© Telenor
    Length: 45 s · Shots: 25 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a memory lane

    Before you present an idea, you need to know who has done it, and how.

    Telenor “Missed Calls” is built on a memory lane. Search the library by idea to see every spot that uses it.

    Barnardos “Change their story”© BarnardosGetty Images “Coma”© Getty ImagesBritish Heart Foundation “The Greatest Treasure”© British Heart FoundationKodak “Moments - Let Your Home Tell Your Story”© Kodak
    Barnardos · Getty Images · British Heart Foundation · Kodak

More commercials by Natanael Ericsson

More from Nord DDB

  • Elgiganten "Get More - Workload" (2026) commercial still© ElgigantenElgiganten “Get More - Workload” 2026Dir. RBG6 · Nord DDB

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the Telenor “Missed Calls” commercial?

Natanael Ericsson directed it, produced by New Land, for the agency Nord DDB.

Which agency made Telenor “Missed Calls”?

Nord DDB created it for Telenor (2024).

What awards did Telenor “Missed Calls” win?

3 awards, including Cannes Lions 2024 Film Bronze, Clio 2025 Bronze — Film / 61 Seconds to Five Minutes and Eurobest 2024 Bronze Film B05: Consumer Services/Business to Business.

What is the tagline of Telenor “Missed Calls”?

“Spara samtalet när du förlorat den som ringde.”

Sources for the credits and awards

The WorkThe WorkThe Workclios.comoneclub.orgoneclub.org