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commercial director

Gustav Johansson

Gustav Johansson is a commercial director. FrameThrower's visual library has 6 of their commercials (2014–2024), cut shot by shot, 3 of them award-winning. The work includes spots for H&M, SAS Scandinavian Airlines, Nike and Volvo, produced most often by New Land and ICONOCLAST INTERACTIVE, for agencies including Forsman & Bodenfors and AKQA.

6
Commercials in our library
3
Award-winning
2014–2024
Active

01 · Featured

Gustav Johansson's most awarded commercial

SAS Scandinavian Airlines “What is truely Scandinavian” (2021), still© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” (2021), frame 2© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” (2021), frame 3© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” (2021), frame 4© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” (2021), frame 5© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” (2021), frame 6© SAS Scandinavian Airlines

Epica Gold 2021

SAS Scandinavian Airlines “What is truely Scandinavian” 2021

A commercial challenging the notion of a singular "Scandinavian identity" by highlighting how many cultural elements are borrowed from other countries, ultimately celebrating diversity and travel.

Directed by Gustav Johansson · New Land

02 · Brands

Brands Gustav Johansson has made commercials for

Every brand in the library, by award-winning work.

  • H&M2016–2023

    2 commercials · 1 award-winning

  • SAS Scandinavian Airlines2021

    1 commercials · 1 award-winning

  • Nike2014

    1 commercials · 1 award-winning

  • Volvo2022

    1 commercials

  • Weekday2024

    1 commercials

03 · Works with

Who Gustav Johansson works with

From the credits: the companies behind the spots, by number of spots.

Production companies Gustav Johansson works with

Agencies Gustav Johansson works with

04 · Awards

Gustav Johansson's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Epica

    .

  • 1

    Ciclope

    .

Top award-winning spots

  • Epica Gold 2021SAS Scandinavian Airlines “What is truely Scandinavian”
  • Epica Gold 2016H&M “She's A Lady”
  • Ciclope Gold 2014Nike “Nike Fuel”

05 · Work

Commercials by Gustav Johansson

Our visual library has 6 Gustav Johansson commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

Latest

Weekday “Saturday” (2024)© WeekdayWeekday “Saturday” 2024
H&M “Conscious Collection” (2023)© H&MH&M “Conscious Collection” 2023
Volvo “Switch” (2022)© VolvoVolvo “Switch” 2022
SAS Scandinavian Airlines “What is truely Scandinavian” (2021)© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” 2021Epica Gold 2021
H&M “She's A Lady” (2016)© H&MH&M “She's A Lady” 2016Epica Gold 2016

Most awarded

  • SAS Scandinavian Airlines "What is truely Scandinavian" (2021) commercial still© SAS Scandinavian AirlinesSAS Scandinavian Airlines “What is truely Scandinavian” 2021Dir. Gustav JohanssonEpica Gold 2021
  • H&M "She's A Lady" (2016) commercial still© H&MH&M “She's A Lady” 2016Dir. Gustav Johansson · Forsman & BodenforsEpica Gold 2016
  • Nike "Nike Fuel" (2014) commercial still© NikeNike “Nike Fuel” 2014Dir. Gustav Johansson · AKQACiclope Gold 2014
  • Weekday "Saturday" (2024) commercial still© WeekdayWeekday “Saturday” 2024Dir. Gustav Johansson
  • H&M "Conscious Collection" (2023) commercial still© H&MH&M “Conscious Collection” 2023Dir. Gustav Johansson
  • Volvo "Switch" (2022) commercial still© VolvoVolvo “Switch” 2022Dir. Gustav Johansson · Forsman & Bodenfors

06 · For producers

What producers use Gustav Johansson's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Gustav Johansson's work and find directors with a similar style, each with every spot, agency, production company and award.

    Steven Brahms© TeliaGlen Luchford© GucciAmy Becker-Burnett© Cloud NineThibaut Grevet© Adidas
    Similar to Gustav Johansson: Steven Brahms, Glen Luchford, Amy Becker-Burnett

  2. 02Gustav Johansson's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 6 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    SAS Scandinavian Airlines “What is truely Scandinavian”© SAS Scandinavian AirlinesH&M “She's A Lady”© H&MNike “Nike Fuel”© NikeWeekday “Saturday”© Weekday
    6 commercials, 3 award-winning

07 · Questions

About Gustav Johansson

What commercials has Gustav Johansson directed?+

6 in the library, 2014–2024, including SAS Scandinavian Airlines “What is truely Scandinavian”, H&M “She's A Lady”, Nike “Nike Fuel” and Weekday “Saturday”.

Which production company does Gustav Johansson work with?+

Most often New Land (5 spots), also ICONOCLAST INTERACTIVE.

Which agencies has Gustav Johansson worked with?+

Forsman & Bodenfors (2) and AKQA (1).

What awards has Gustav Johansson's work won?+

3 award-winning spots, including Epica Gold 2021 for SAS Scandinavian Airlines “What is truely Scandinavian”, Epica Gold 2016 for H&M “She's A Lady” and Ciclope Gold 2014 for Nike “Nike Fuel”.

Which directors have a similar style to Gustav Johansson?+

Steven Brahms, Glen Luchford, Amy Becker-Burnett, Thibaut Grevet and Jonas Akerlund, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Gustav Johansson: matched by the ideas, tone and categories of their commercials.