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Bbc “This Is Our BBC” 2026

Bbc “This Is Our BBC” (2026) is a Bbc commercial directed by Libby Burke Wilde for BBC Creative, produced by New Land. It won one award: Creative Circle 2026 Bronze Film - Channel Idents (campaign).

A fast-paced montage showcases the BBC's diverse content, from news and drama to nature and entertainment, emphasizing its role in British life.

Video: BBC on YouTube

Shot by shot

  1. A colorful cartoon rocket ship with three portholes, each showing a different cartoon character, flies through a starry, animated space.© Bbc0:06
  2. James Corden, a male in his 40s, wearing a navy blue jacket, looks concerned while talking to a woman with her back to the camera in a dimly lit interior.© Bbc0:13
  3. Two young adults, a man and a woman with pink hair, embrace on a busy city sidewalk at night, holding a wrapped sandwich.© Bbc0:17
  4. A man and a woman embrace tightly, while another woman in the background watches with her hands covering her mouth, at night outside a building.© Bbc0:21
  5. A groom in a beige suit and a bride in a white dress are seen from behind, walking down the aisle at a wedding ceremony, with guests seated on either side.© Bbc0:25
  6. A female singer with long dark hair performs on stage, holding a microphone and wearing a sheer, draped dress.© Bbc0:28
  7. A man in a suit and flat cap walks away from a large manor house engulfed in explosions and fire, looking calm and smoking a cigarette.© Bbc0:32
  8. Six panelists, three men and three women, sit around a curved desk with screens displaying "DULWICH" and cityscapes, in a brightly lit studio.© Bbc0:35
  9. A female high jumper in a blue and white uniform arches over the bar during a competition at a stadium.© Bbc0:38
  10. A Black male comedian in a dark jacket and white t-shirt performs on a brightly lit stage with a large "APOLLO" sign in the background.© Bbc0:41
  11. A man in glasses holds a clapperboard for "Bodyguard" on a film set, with another person blurred in the background.© Bbc0:45
  12. A massive crowd of people, mostly adults, are seen from a high angle, cheering and clapping at an outdoor music festival on a sunny day.© Bbc0:48

Stills © Bbc. Made by BBC Creative, New Land and Libby Burke Wilde.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A rapid-fire montage of BBC content, highlighting its breadth and impact.

Tagline: “This is our BBC.”

rapid-fire montagebehind the scenes glimpsecelebrity cameosdiverse content showcaseemotional journeybrand as a unifying force

The cut

Length
60 s
Shots
64
Average shot
0.9 s
Format
mixed

What creatives use Bbc “This Is Our BBC” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bbc “This Is Our BBC”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A colorful cartoon rocket ship with three portholes, each showing a different cartoon character, flies through a starry, animated space.© BbcJames Corden, a male in his 40s, wearing a navy blue jacket, looks concerned while talking to a woman with her back to the camera in a dimly lit interior.© BbcTwo young adults, a man and a woman with pink hair, embrace on a busy city sidewalk at night, holding a wrapped sandwich.© BbcA man and a woman embrace tightly, while another woman in the background watches with her hands covering her mouth, at night outside a building.© Bbc
    Frames from Bbc “This Is Our BBC”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bbc “This Is Our BBC” in order, with its length, framing and what happens in it.

    A colorful cartoon rocket ship with three portholes, each showing a different cartoon character, flies through a starry, animated space.© BbcJames Corden, a male in his 40s, wearing a navy blue jacket, looks concerned while talking to a woman with her back to the camera in a dimly lit interior.© BbcTwo young adults, a man and a woman with pink hair, embrace on a busy city sidewalk at night, holding a wrapped sandwich.© BbcA man and a woman embrace tightly, while another woman in the background watches with her hands covering her mouth, at night outside a building.© BbcA groom in a beige suit and a bride in a white dress are seen from behind, walking down the aisle at a wedding ceremony, with guests seated on either side.© BbcA female singer with long dark hair performs on stage, holding a microphone and wearing a sheer, draped dress.© Bbc
    Length: 60 s · Shots: 64 · Average shot: 0.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a rapid-fire montage

    Before you present an idea, you need to know who has done it, and how.

    Bbc “This Is Our BBC” is built on a rapid-fire montage. Search the library by idea to see every spot that uses it.

    PlayStation “U R NOT red E”© PlayStationBBC Sport “Let's Go There”© BBC SportGetty Images “From Love to Bingo”© Getty ImagesThe New York Times “Gravity”© The New York Times
    PlayStation · BBC Sport · Getty Images · The New York Times

More commercials by Libby Burke Wilde

  • Transport For London "Fatal Assumptions" (2023) commercial still© Transport For LondonTransport For London “Fatal Assumptions” 2023Dir. Libby Burke Wilde · VCCP

More from BBC Creative

Award-winning media & entertainment commercials

Questions

Who directed the Bbc “This Is Our BBC” commercial?

Libby Burke Wilde directed it, produced by New Land, for the agency BBC Creative.

Which agency made Bbc “This Is Our BBC”?

BBC Creative created it for Bbc (2026).

What awards did Bbc “This Is Our BBC” win?

1 awards, including Creative Circle 2026 Bronze Film - Channel Idents (campaign).

What is the tagline of Bbc “This Is Our BBC”?

“This is our BBC.”

Sources for the credits and awards

creativecircle.co.ukcreativecircle.co.uk