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Postnord “Freezer” 2016

Postnord “Freezer” (2016) is a Postnord commercial directed by Bart Timmer for Forsman & Bodenfors, produced by Bacon. It won 2 awards, including Epica 2016 Gold Professional Products & Services and Eurobest 2016 Bronze Film A10: Business Products & Services.

A couple tries to outdo each other with increasingly elaborate and self-referential gifts, culminating in a Postnord delivery of a freezer adorned with a picture of the woman.

Video: PostNord Sverige on YouTube

Shot by shot

  1. A young woman with light brown hair in a floral dress sits on a porch swing, writing a letter in a sunlit conservatory.© Postnord0:00
  2. A man with a mustache and curly hair, wearing a turtleneck, holds a locket on a chain, looking at it with a sad expression indoors.© Postnord0:01
  3. Postnord “Freezer”, shot 3© Postnord0:03
  4. A man's hands are seen in a medium closeup, writing a letter with a fountain pen on a dark wooden desk in an interior setting.© Postnord0:04
  5. A young woman with her hair in a bun holds up a pink t-shirt with a man's face printed on it, in a softly lit room.© Postnord0:05
  6. A woman with blonde curly hair and blue eyes looks at someone off-screen, smiling softly in a domestic interior.© Postnord0:07
  7. A young woman with long brown hair in a patterned sweater holds up a pink onesie with a man's face printed on it, in a bright, cozy room.© Postnord0:09
  8. A blue Postnord truck drives through a city street lined with parked cars and buildings, with a brick wall in the foreground.© Postnord0:14
  9. A man in a yellow shirt and grey pants stands next to a new stainless steel refrigerator, which reflects a woman in a pink onesie, in a sunlit living room.© Postnord0:17

Stills © Postnord. Made by Forsman & Bodenfors, Bacon and Bart Timmer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Exaggerated, self-referential gifts delivered by Postnord to show love.

Tagline: “Vi levererar.”

escalating giftslove letterspicture within a pictureabsurd declarations of lovedomestic settingsurprise delivery

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Postnord “Freezer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Postnord “Freezer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with light brown hair in a floral dress sits on a porch swing, writing a letter in a sunlit conservatory.© PostnordA man with a mustache and curly hair, wearing a turtleneck, holds a locket on a chain, looking at it with a sad expression indoors.© PostnordPostnord “Freezer”, 0:03© PostnordA man's hands are seen in a medium closeup, writing a letter with a fountain pen on a dark wooden desk in an interior setting.© Postnord
    Frames from Postnord “Freezer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Postnord “Freezer” in order, with its length, framing and what happens in it.

    A young woman with light brown hair in a floral dress sits on a porch swing, writing a letter in a sunlit conservatory.© PostnordA man with a mustache and curly hair, wearing a turtleneck, holds a locket on a chain, looking at it with a sad expression indoors.© PostnordPostnord “Freezer”, 0:03© PostnordA man's hands are seen in a medium closeup, writing a letter with a fountain pen on a dark wooden desk in an interior setting.© PostnordA young woman with her hair in a bun holds up a pink t-shirt with a man's face printed on it, in a softly lit room.© PostnordA woman with blonde curly hair and blue eyes looks at someone off-screen, smiling softly in a domestic interior.© Postnord
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a domestic setting

    Before you present an idea, you need to know who has done it, and how.

    Postnord “Freezer” is built on a domestic setting. Search the library by idea to see every spot that uses it.

    Itv “Breakthrough”© ItvGas Networks Ireland “Poxy Chores”© Gas Networks IrelandL'Equipe “Mother”© L'EquipeNutraSweet “Fake”© NutraSweet
    Itv · Gas Networks Ireland · L'Equipe · NutraSweet

More commercials by Bart Timmer

More from Forsman & Bodenfors

Award-winning other commercials

Questions

Who directed the Postnord “Freezer” commercial?

Bart Timmer directed it, produced by Bacon, for the agency Forsman & Bodenfors.

Which agency made Postnord “Freezer”?

Forsman & Bodenfors created it for Postnord (2016).

What awards did Postnord “Freezer” win?

2 awards, including Epica 2016 Gold Professional Products & Services and Eurobest 2016 Bronze Film A10: Business Products & Services.

What is the tagline of Postnord “Freezer”?

“Vi levererar.”

Sources for the credits and awards

winners.epica-awards.comThe Work