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CZAR logo

commercial production company

CZAR

CZAR is an international production company that produces and co-produces feature films, short films, documentaries, TV shows, and commercials. Founded in 1999 by Koen Mortier and Joe Vanhoutteghem. FrameThrower's visual library has 133 CZAR commercials (2002–2026), cut shot by shot, 20 of them award-winning, for clients including Axe/Lynx, AXE, Hornbach and Heineken, directed by Lionel Goldstein, Bart Timmer and Koen Mortier among others.

Visit czar.be
133
Commercials in our library
20
Award-winning
2002–2026
Active
1999
Founded

01 · Featured

CZAR's most awarded commercial

Frisk “Glasses” (2002), still© FriskFrisk “Glasses” (2002), frame 2© FriskFrisk “Glasses” (2002), frame 3© FriskFrisk “Glasses” (2002), frame 4© FriskFrisk “Glasses” (2002), frame 5© FriskFrisk “Glasses” (2002), frame 6© Frisk

Cannes Lions Gold 2002

Frisk “Glasses” 2002

A man's bowling ball rolls away from him and causes a series of chaotic events in the city, highlighting the need for better vision.

Wieden+Kennedy · CZAR

Also watch

Video: Porsche on YouTube

Porsche “Highspeed Orchestra” 2018 →AICP Awards Winner 2018

02 · Directors

Notable directors at CZAR

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

CZAR's clients

Every brand in the library, by award-winning work.

  • Axe/Lynx2024–2025

    2 commercials · 2 award-winning

  • AXE2006–2026

    14 commercials · 1 award-winning

  • Hornbach2014–2023

    4 commercials · 1 award-winning

  • Heineken2009–2023

    3 commercials · 1 award-winning

  • Equal Pay Day2019–2025

    2 commercials · 1 award-winning

  • Porsche2018

    2 commercials · 1 award-winning

  • Frisk2002

    1 commercials · 1 award-winning

  • Tirlemont2012

    1 commercials · 1 award-winning

  • Raça Magazine2025

    1 commercials · 1 award-winning

  • HORNBACH Baumarkt AG2019

    1 commercials · 1 award-winning

  • Toyota Europe2020

    1 commercials · 1 award-winning

  • VW Golf IQ.DRIVE2019

    1 commercials · 1 award-winning

Also: Hornbach Baumarkt, Emf -Vlam, Unilever - AXE, X-BOX, Volkswagen AG, Lynx, Volkswagen Golf, BNP PARIBAS FORTIS, IKEA, Hyundai, Volkswagen, Tayto

04 · Works with

Who CZAR works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

CZAR's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 4

    Epica

    .

  • 3

    Cannes Lions

    .

  • 3

    London International Awards

    .

  • 2

    ADC Awards

    .

  • 2

    Eurobest

    .

  • 2

    El Ojo de Iberoamérica

    .

  • 1

    Ciclope

    .

  • 1

    Clio Awards

    .

Top award-winning spots

Company honours

  • Grand Prix at CCB Awards (2013)LBB
  • Best Film at The Ensors (2025) for "Skunk"czar.be

06 · Work

Commercials by CZAR

Our visual library has 133 CZAR commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2015
2020
2025

Latest

AXE “Le Coq” (2026)© AXEAXE “Le Coq” 2026
AXE “The Balls” (2026)© AXEAXE “The Balls” 2026
AXE “The Bodypaint” (2026)© AXEAXE “The Bodypaint” 2026
Unilever Axe-Lynx “LYNX - Birth” (2026)© Unilever Axe-LynxUnilever Axe-Lynx “LYNX - Birth” 2026
AXE “The Wurst” (2026)© AXEAXE “The Wurst” 2026

Most awarded

07 · For producers

What producers use CZAR's page for

  1. 01Who directs for CZAR

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind CZAR's 133 commercials, with the agencies and awards.

    Frisk “Glasses”© FriskVolkswagen AG “Laughing Horses”© Volkswagen AGPorsche “Highspeed Orchestra”© PorscheAxe/Lynx “Axe lower body”© Axe/Lynx
    Lionel Goldstein · Bart Timmer · Koen Mortier

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    CZAR's work by year, brand and award in one place, and the companies with a similar body of work.

    Biscuit Filmworks© AnthropicMJZ© Old SpiceSmuggler© VanishStink© Ubisoft
    Similar: Biscuit Filmworks, MJZ, Smuggler

08 · News

CZAR in the news

The latest stories we could source.

  • 2025-01"Skunk" by Koen Mortier won Best Film at The Ensors 2025czar.be

09 · Questions

About CZAR

What commercials has CZAR made?+

133 in the library, 2002–2026, including Frisk “Glasses”, Volkswagen AG “Laughing Horses”, Porsche “Highspeed Orchestra” and Axe/Lynx “Axe lower body”.

Which agencies has CZAR worked with?+

LOLA (12), Mortierbrigade (8), LOLA MullenLowe (6), Publicis Groupe Belgium (6) and TBWA\Neboko (6).

Which directors are behind CZAR's commercials?+

Lionel Goldstein (24), Bart Timmer (17), Koen Mortier (16), Joe Vanhoutteghem (8), Lieven van Baelen (7) and Salsa (4).

What awards has CZAR's work won?+

20 award-winning spots, including Cannes Lions Gold 2002 for Frisk “Glasses”, Clio Awards Gold 2017 for Volkswagen AG “Laughing Horses” and AICP Awards Winner 2018 for Porsche “Highspeed Orchestra”.

Who runs CZAR?+

Eurydice Gysel (Managing Partner & Executive Producer, 2026).

Who are CZAR's clients?+

In the library: Axe/Lynx (2 commercials, 2024–2025), AXE (14 commercials, 2006–2026), Hornbach (4 commercials, 2014–2023), Heineken (3 commercials, 2009–2023), Equal Pay Day (2 commercials, 2019–2025) and Porsche (2 commercials, 2018–2018).

10 · Discover

Other production companies with similar work

Not connected to CZAR: matched by the ideas, tone and categories of their commercials.