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Hornbach “Biodiversity starts in your garden” 2021

Hornbach “Biodiversity starts in your garden” (2021) is a Hornbach commercial directed by Hauke Hilberg for HEIMAT, produced by CZAR. It won 3 awards, including ADC 2021 Gold Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Direction and NYF 2021 Bronze — Film: Corporate Image.

This ad showcases the vibrant and diverse ecosystem that can thrive in a well-maintained garden, emphasizing the importance of biodiversity.

Video: Hauke Hilberg on Vimeo

Shot by shot

  1. Two brown snails with shells are seen in a medium shot, slowly moving across a lush green mossy ground in a garden setting.© Hornbach0:00
  2. Two brown snails with long antennae are seen in a macro shot, slowly moving over green moss in a garden.© Hornbach0:02
  3. Two green and black striped grasshoppers are mating on a green leaf in a garden.© Hornbach0:06
  4. Two brown snails with glistening bodies and antennae touch each other on a mossy surface in a close-up shot.© Hornbach0:10
  5. Two brown beetles are mating on a white flower, surrounded by other colorful flowers in a garden.© Hornbach0:12
  6. A large, dark beetle with prominent horns is perched on a rock, with green foliage in the background, in a natural outdoor setting.© Hornbach0:16
  7. A dirty hand is seen in mud, as a beetle with orange and black markings crawls into focus on a piece of wood.© Hornbach0:20
  8. A macro shot shows the intricate, spiky interior of a plant or fungus, with a dark opening in the center.© Hornbach0:23
  9. A large, dark beetle with red markings on its head is seen underwater, perched on a rock, with its wings fluttering.© Hornbach0:24
  10. A close-up shot of a vibrant purple chrysanthemum flower with water droplets, as a small caterpillar crawls on its petals in a garden.© Hornbach0:27
  11. A macro shot of a red ladybug with black spots on a green leaf, as the camera quickly zooms out.© Hornbach0:28
  12. A woman with red hair and a blue striped shirt smiles at the camera from behind green plants in a garden.© Hornbach0:29

Stills © Hornbach. Made by HEIMAT, CZAR and Hauke Hilberg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A garden is a thriving ecosystem, not just a collection of plants.

Tagline: “Biodiversity starts in your garden.”

macro photographynature's beautyhidden worldslow motionpersonification of naturecelebration of life

The cut

Length
40 s
Shots
26
Average shot
1.5 s

What creatives use Hornbach “Biodiversity starts in your garden” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hornbach “Biodiversity starts in your garden”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two brown snails with shells are seen in a medium shot, slowly moving across a lush green mossy ground in a garden setting.© HornbachTwo brown snails with long antennae are seen in a macro shot, slowly moving over green moss in a garden.© HornbachTwo green and black striped grasshoppers are mating on a green leaf in a garden.© HornbachTwo brown snails with glistening bodies and antennae touch each other on a mossy surface in a close-up shot.© Hornbach
    Frames from Hornbach “Biodiversity starts in your garden”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hornbach “Biodiversity starts in your garden” in order, with its length, framing and what happens in it.

    Two brown snails with shells are seen in a medium shot, slowly moving across a lush green mossy ground in a garden setting.© HornbachTwo brown snails with long antennae are seen in a macro shot, slowly moving over green moss in a garden.© HornbachTwo green and black striped grasshoppers are mating on a green leaf in a garden.© HornbachTwo brown snails with glistening bodies and antennae touch each other on a mossy surface in a close-up shot.© HornbachTwo brown beetles are mating on a white flower, surrounded by other colorful flowers in a garden.© HornbachA large, dark beetle with prominent horns is perched on a rock, with green foliage in the background, in a natural outdoor setting.© Hornbach
    Length: 40 s · Shots: 26 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a macro photography

    Before you present an idea, you need to know who has done it, and how.

    Hornbach “Biodiversity starts in your garden” is built on a macro photography. Search the library by idea to see every spot that uses it.

    Samsung “The Spider and the Window”© SamsungBelong “Second Life Phones”© BelongM&S “Adventures in Imagination”© M&SLurpak “Adventure Awaits”© Lurpak
    Samsung · Belong · M&S · Lurpak

More commercials by Hauke Hilberg

  • Pilgrim’s Foods "Pilgrim’s - I Love it - You Love It - Put It In A Nugget" (2024) commercial still© Pilgrim’s FoodsPilgrim’s Foods “Pilgrim’s - I Love it - You Love It - Put It In A Nugget” 2024Dir. Hauke Hilberg · Terri & Sandy
  • Hornbach "Lass die Natur mal machen" (2023) commercial still© HornbachHornbach “Lass die Natur mal machen” 2023Dir. Hauke Hilberg · HeimatTBWA\

More from HEIMAT

  • Otto (GmbH & Co KG) "The Most Precious Gift" (2017) commercial still© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” 2017Dir. Marc Craste · HEIMATThe One Show Gold 2017
  • Hornbach "Smell of Spring" (2019) commercial still© HornbachHornbach “Smell of Spring” 2019Dir. Sam Hibbard · HEIMATEpica Silver 2019
  • Audi Q5 "Synchronised" (2009) commercial still© Audi Q5Audi Q5 “Synchronised” 2009Dir. PSYOP · HEIMATEpica Silver 2009
  • HORNBACH Baumarkt AG "Sweat it out" (2019) commercial still© HORNBACH Baumarkt AGHORNBACH Baumarkt AG “Sweat it out” 2019Dir. Andreas Nilsson · HEIMATADC Awards Bronze 2019
  • HORNBACH Baumarkt "Smashing The Cliches" (2017) commercial still© HORNBACH BaumarktHORNBACH Baumarkt “Smashing The Cliches” 2017Dir. Jones+Tino · HEIMATEpica Bronze 2017
  • Techniker Krankenkasse "Techniker Krankenkasse - Untitled" (2023) commercial still© Techniker KrankenkasseTechniker Krankenkasse “Techniker Krankenkasse - Untitled” 2023Dir. Esteban · HEIMAT

Award-winning sport commercials

Questions

Who directed the Hornbach “Biodiversity starts in your garden” commercial?

Hauke Hilberg directed it, produced by CZAR, for the agency HEIMAT.

Which agency made Hornbach “Biodiversity starts in your garden”?

HEIMAT created it for Hornbach (2021).

What awards did Hornbach “Biodiversity starts in your garden” win?

3 awards, including ADC 2021 Gold Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Direction, ADC 2021 Silver Cube Motion / Film / Gaming Craft — Craft in Motion / Film / Cinematography and NYF 2021 Bronze — Film: Corporate Image.

What is the tagline of Hornbach “Biodiversity starts in your garden”?

“Biodiversity starts in your garden.”

Sources for the credits and awards

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