
advertising agency
HEIMAT
HEIMAT is a advertising agency. by Matthias von Bechtolsheim, Guido Heffels and Andreas Mengele. FrameThrower's visual library has 22 HEIMAT commercials (2009–2023), cut shot by shot, 10 of them award-winning, for clients including Hornbach, HORNBACH Baumarkt, Otto (GmbH & Co KG) and HORNBACH Baumarkt AG, directed by Andreas Nilsson, Hauke Hilberg and Tom Kuntz among others.
- 22
- Commercials in our library
- 10
- Award-winning
- 2009–2023
- Active
01 · Featured
HEIMAT's most awarded commercial
© Otto (GmbH & Co KG)
© Otto (GmbH & Co KG)
© Otto (GmbH & Co KG)
© Otto (GmbH & Co KG)
© Otto (GmbH & Co KG)
© Otto (GmbH & Co KG)The One Show Gold 2017
Otto (GmbH & Co KG) “The Most Precious Gift” 2017
In a surreal, minimalist animated world, people struggle to connect until they realize the most precious gift is time spent together, culminating in a heartwarming family embrace.
Directed by Marc Craste · HEIMAT · Optix
Also watch
Hornbach “Biodiversity starts in your garden” 2021 →ADC Awards Gold 2021
02 · Directors
Notable directors at HEIMAT
Who made the work, and how much of it won awards. From the credits on every spot.
© HORNBACH Baumarkt AG1 award-winningAndreas Nilsson2 spots · HORNBACH Baumarkt AG “Sweat it out”
© Hornbach1 award-winningHauke Hilberg1 spots · Hornbach “Biodiversity starts in your garden”
© Hornbach1 award-winningTom Kuntz1 spots · Hornbach “Little Big Man”
© Hornbach1 award-winningSam Hibbard1 spots · Hornbach “Smell of Spring”
© HORNBACH Baumarkt1 award-winningJones+Tino1 spots · HORNBACH Baumarkt “Smashing The Cliches”
© Hornbach Baumarkt1 award-winningKoen Mortier1 spots · Hornbach Baumarkt “And What Will Remain of You”
© Audi Q51 award-winningPSYOP1 spots · Audi Q5 “Synchronised”
© Otto (GmbH & Co KG)1 award-winningMarie Hyon1 spots · Otto (GmbH & Co KG) “The Letter”
© Otto (GmbH & Co KG)1 award-winningMarc Craste1 spots · Otto (GmbH & Co KG) “The Most Precious Gift”
© HornbachMartin Werner1 spots · Hornbach “Make Room For Yourself”
© Das HandwerkJohan Kramer1 spots · Das Handwerk “Is This Still Craft”
© OTTODorian & Daniel1 spots · OTTO “X-MAS”
03 · Clients
HEIMAT's clients
Every brand in the library, by award-winning work.
- Hornbach2009–2021
8 commercials · 4 award-winning
- HORNBACH Baumarkt2013–2017
2 commercials · 2 award-winning
- Otto (GmbH & Co KG)2016–2017
2 commercials · 2 award-winning
- HORNBACH Baumarkt AG2019
1 commercials · 1 award-winning
- Audi Q52009
1 commercials · 1 award-winning
- Das Handwerk2019–2020
2 commercials
- OTTO2022
1 commercials
- Swisscom2015
1 commercials
- Dr. Hauschka2020
1 commercials
- Techniker Krankenkasse2023
1 commercials
- Wingo2022
1 commercials
- Bifi2019
1 commercials
04 · Works with
Who HEIMAT works with
From the credits: the companies behind the spots, by number of spots.
05 · Awards
HEIMAT's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
5
Epica
.
2
ADC Awards
.
1
Eurobest
.
1
Clio Awards
.
1
The One Show
.
Top award-winning spots
- The One Show Gold 2017Otto (GmbH & Co KG) “The Most Precious Gift”
- Clio Awards Gold 2016Otto (GmbH & Co KG) “The Letter”
- ADC Awards Gold 2021Hornbach “Biodiversity starts in your garden”
- Epica Silver 2019Hornbach “Smell of Spring”
- Epica Silver 2009Audi Q5 “Synchronised”
- Epica Bronze 2020Hornbach “Little Big Man”
- ADC Awards Bronze 2019HORNBACH Baumarkt AG “Sweat it out”
- Epica Bronze 2017HORNBACH Baumarkt “Smashing The Cliches”
06 · Work
Commercials by HEIMAT
Our visual library has 22 HEIMAT commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Techniker KrankenkasseTechniker Krankenkasse “Techniker Krankenkasse - Untitled” 2023
© OTTOOTTO “X-MAS” 2022
© WingoWingo “Black November” 2022
© HornbachHornbach “Make Room For Yourself” 2021Most awarded
© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” 2017Dir. Marc Craste · HEIMATThe One Show Gold 2017
© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Letter” 2016Dir. Marie Hyon · HEIMATClio Awards Gold 2016
© HornbachHornbach “Biodiversity starts in your garden” 2021Dir. Hauke Hilberg · HEIMATADC Awards Gold 2021
© HornbachHornbach “Smell of Spring” 2019Dir. Sam Hibbard · HEIMATEpica Silver 2019
© Audi Q5Audi Q5 “Synchronised” 2009Dir. PSYOP · HEIMATEpica Silver 2009
© HornbachHornbach “Little Big Man” 2020Dir. Tom Kuntz · HEIMATEpica Bronze 2020
© HORNBACH Baumarkt AGHORNBACH Baumarkt AG “Sweat it out” 2019Dir. Andreas Nilsson · HEIMATADC Awards Bronze 2019
© HORNBACH BaumarktHORNBACH Baumarkt “Smashing The Cliches” 2017Dir. Jones+Tino · HEIMATEpica Bronze 2017
© Hornbach BaumarktHornbach Baumarkt “And What Will Remain of You” 2013Dir. Koen Mortier · HEIMATEpica Bronze 2013
© HornbachHornbach “Stairway” 2009HEIMATEurobest Bronze 2009
© Techniker KrankenkasseTechniker Krankenkasse “Techniker Krankenkasse - Untitled” 2023Dir. Esteban · HEIMAT
© OTTOOTTO “X-MAS” 2022Dir. Dorian & Daniel · HEIMAT
© WingoWingo “Black November” 2022Dir. Maximilian Speidel · HEIMAT
© HornbachHornbach “Make Room For Yourself” 2021Dir. Martin Werner · HEIMAT
© Dr. HauschkaDr. Hauschka “In Rhythm With Nature” 2020Dir. Csaba Letay · HEIMAT
© DAS HANDWERKDAS HANDWERK “Prank” 2020Dir. Jonty Toosey · HEIMAT
© Das HandwerkDas Handwerk “Is This Still Craft” 2019Dir. Johan Kramer · HEIMAT
© BifiBifi “Turkey” 2019Dir. Michael Woodward · HEIMAT
© HornbachHornbach “Sweat” 2018Dir. Andreas Nilsson · HEIMAT
© HornbachHornbach “No regrets” 2017HEIMAT
© SwisscomSwisscom “Best Entertainment” 2015Dir. Steve Cope · HEIMAT
© HornbachHornbach “Act Against Ugliness” 2014Dir. Lionel Goldstein · HEIMAT
07 · For producers
What producers use HEIMAT's page for
01Who HEIMAT hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind HEIMAT's 22 commercials, spot by spot.
© Otto (GmbH & Co KG)
© Otto (GmbH & Co KG)
© Hornbach
© HornbachAndreas Nilsson · Hauke Hilberg · Tom Kuntz02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
HEIMAT's work by year, brand and award in one place, and the companies with a similar body of work.
© Harvey Nichols
© Guinness
© Vodafone
© DoorDashSimilar: adam&eve\TBWA, AMV BBDO, BBH
08 · Questions
About HEIMAT
What commercials has HEIMAT made?+
22 in the library, 2009–2023, including Otto (GmbH & Co KG) “The Most Precious Gift”, Otto (GmbH & Co KG) “The Letter”, Hornbach “Biodiversity starts in your garden” and Hornbach “Smell of Spring”.
Which directors does HEIMAT work with?+
Andreas Nilsson (2), Hauke Hilberg (1), Tom Kuntz (1), Sam Hibbard (1), Jones+Tino (1) and Koen Mortier (1).
What awards has HEIMAT's work won?+
10 award-winning spots, including The One Show Gold 2017 for Otto (GmbH & Co KG) “The Most Precious Gift”, Clio Awards Gold 2016 for Otto (GmbH & Co KG) “The Letter” and ADC Awards Gold 2021 for Hornbach “Biodiversity starts in your garden”.
Who are HEIMAT's clients?+
In the library: Hornbach (8 commercials, 2009–2021), HORNBACH Baumarkt (2 commercials, 2013–2017), Otto (GmbH & Co KG) (2 commercials, 2016–2017), HORNBACH Baumarkt AG (1 commercials, 2019–2019), Audi Q5 (1 commercials, 2009–2009) and Das Handwerk (2 commercials, 2019–2020).
09 · Discover
Other agencies with similar work
Not connected to HEIMAT: matched by the ideas, tone and categories of their commercials.



