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advertising agency

HEIMAT

HEIMAT is a advertising agency. by Matthias von Bechtolsheim, Guido Heffels and Andreas Mengele. FrameThrower's visual library has 22 HEIMAT commercials (2009–2023), cut shot by shot, 10 of them award-winning, for clients including Hornbach, HORNBACH Baumarkt, Otto (GmbH & Co KG) and HORNBACH Baumarkt AG, directed by Andreas Nilsson, Hauke Hilberg and Tom Kuntz among others.

Visit heimattbwa.de
22
Commercials in our library
10
Award-winning
2009–2023
Active

01 · Featured

HEIMAT's most awarded commercial

Otto (GmbH & Co KG) “The Most Precious Gift” (2017), still© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” (2017), frame 2© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” (2017), frame 3© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” (2017), frame 4© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” (2017), frame 5© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” (2017), frame 6© Otto (GmbH & Co KG)

The One Show Gold 2017

Otto (GmbH & Co KG) “The Most Precious Gift” 2017

In a surreal, minimalist animated world, people struggle to connect until they realize the most precious gift is time spent together, culminating in a heartwarming family embrace.

Directed by Marc Craste · HEIMAT · Optix

Also watch

Video: Hauke Hilberg on Vimeo

Hornbach “Biodiversity starts in your garden” 2021 →ADC Awards Gold 2021

02 · Directors

Notable directors at HEIMAT

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

HEIMAT's clients

Every brand in the library, by award-winning work.

  • Hornbach2009–2021

    8 commercials · 4 award-winning

  • HORNBACH Baumarkt2013–2017

    2 commercials · 2 award-winning

  • Otto (GmbH & Co KG)2016–2017

    2 commercials · 2 award-winning

  • HORNBACH Baumarkt AG2019

    1 commercials · 1 award-winning

  • Audi Q52009

    1 commercials · 1 award-winning

  • Das Handwerk2019–2020

    2 commercials

  • OTTO2022

    1 commercials

  • Swisscom2015

    1 commercials

  • Dr. Hauschka2020

    1 commercials

  • Techniker Krankenkasse2023

    1 commercials

  • Wingo2022

    1 commercials

  • Bifi2019

    1 commercials

04 · Works with

Who HEIMAT works with

From the credits: the companies behind the spots, by number of spots.

Production companies HEIMAT hires

05 · Awards

HEIMAT's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 5

    Epica

    .

  • 2

    ADC Awards

    .

  • 1

    Eurobest

    .

  • 1

    Clio Awards

    .

  • 1

    The One Show

    .

Top award-winning spots

  • The One Show Gold 2017Otto (GmbH & Co KG) “The Most Precious Gift”
  • Clio Awards Gold 2016Otto (GmbH & Co KG) “The Letter”
  • ADC Awards Gold 2021Hornbach “Biodiversity starts in your garden”
  • Epica Silver 2019Hornbach “Smell of Spring”
  • Epica Silver 2009Audi Q5 “Synchronised”
  • Epica Bronze 2020Hornbach “Little Big Man”
  • ADC Awards Bronze 2019HORNBACH Baumarkt AG “Sweat it out”
  • Epica Bronze 2017HORNBACH Baumarkt “Smashing The Cliches”

06 · Work

Commercials by HEIMAT

Our visual library has 22 HEIMAT commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2015
2020

Latest

Techniker Krankenkasse “Techniker Krankenkasse - Untitled” (2023)© Techniker KrankenkasseTechniker Krankenkasse “Techniker Krankenkasse - Untitled” 2023
OTTO “X-MAS” (2022)© OTTOOTTO “X-MAS” 2022
Wingo “Black November” (2022)© WingoWingo “Black November” 2022
Hornbach “Make Room For Yourself” (2021)© HornbachHornbach “Make Room For Yourself” 2021

Most awarded

  • Otto (GmbH & Co KG) "The Most Precious Gift" (2017) commercial still© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Most Precious Gift” 2017Dir. Marc Craste · HEIMATThe One Show Gold 2017
  • Otto (GmbH & Co KG) "The Letter" (2016) commercial still© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Letter” 2016Dir. Marie Hyon · HEIMATClio Awards Gold 2016
  • Hornbach "Biodiversity starts in your garden" (2021) commercial still© HornbachHornbach “Biodiversity starts in your garden” 2021Dir. Hauke Hilberg · HEIMATADC Awards Gold 2021
  • Hornbach "Smell of Spring" (2019) commercial still© HornbachHornbach “Smell of Spring” 2019Dir. Sam Hibbard · HEIMATEpica Silver 2019
  • Audi Q5 "Synchronised" (2009) commercial still© Audi Q5Audi Q5 “Synchronised” 2009Dir. PSYOP · HEIMATEpica Silver 2009
  • Hornbach "Little Big Man" (2020) commercial still© HornbachHornbach “Little Big Man” 2020Dir. Tom Kuntz · HEIMATEpica Bronze 2020
  • HORNBACH Baumarkt AG "Sweat it out" (2019) commercial still© HORNBACH Baumarkt AGHORNBACH Baumarkt AG “Sweat it out” 2019Dir. Andreas Nilsson · HEIMATADC Awards Bronze 2019
  • HORNBACH Baumarkt "Smashing The Cliches" (2017) commercial still© HORNBACH BaumarktHORNBACH Baumarkt “Smashing The Cliches” 2017Dir. Jones+Tino · HEIMATEpica Bronze 2017
  • Hornbach Baumarkt "And What Will Remain of You" (2013) commercial still© Hornbach BaumarktHornbach Baumarkt “And What Will Remain of You” 2013Dir. Koen Mortier · HEIMATEpica Bronze 2013
  • Hornbach "Stairway" (2009) commercial still© HornbachHornbach “Stairway” 2009HEIMATEurobest Bronze 2009
  • Techniker Krankenkasse "Techniker Krankenkasse - Untitled" (2023) commercial still© Techniker KrankenkasseTechniker Krankenkasse “Techniker Krankenkasse - Untitled” 2023Dir. Esteban · HEIMAT
  • OTTO "X-MAS" (2022) commercial still© OTTOOTTO “X-MAS” 2022Dir. Dorian & Daniel · HEIMAT
  • Wingo "Black November" (2022) commercial still© WingoWingo “Black November” 2022Dir. Maximilian Speidel · HEIMAT
  • Hornbach "Make Room For Yourself" (2021) commercial still© HornbachHornbach “Make Room For Yourself” 2021Dir. Martin Werner · HEIMAT
  • Dr. Hauschka "In Rhythm With Nature" (2020) commercial still© Dr. HauschkaDr. Hauschka “In Rhythm With Nature” 2020Dir. Csaba Letay · HEIMAT
  • DAS HANDWERK "Prank" (2020) commercial still© DAS HANDWERKDAS HANDWERK “Prank” 2020Dir. Jonty Toosey · HEIMAT
  • Das Handwerk "Is This Still Craft" (2019) commercial still© Das HandwerkDas Handwerk “Is This Still Craft” 2019Dir. Johan Kramer · HEIMAT
  • Bifi "Turkey" (2019) commercial still© BifiBifi “Turkey” 2019Dir. Michael Woodward · HEIMAT
  • Hornbach "Sweat" (2018) commercial still© HornbachHornbach “Sweat” 2018Dir. Andreas Nilsson · HEIMAT
  • Hornbach "No regrets" (2017) commercial still© HornbachHornbach “No regrets” 2017HEIMAT
  • Swisscom "Best Entertainment" (2015) commercial still© SwisscomSwisscom “Best Entertainment” 2015Dir. Steve Cope · HEIMAT
  • Hornbach "Act Against Ugliness" (2014) commercial still© HornbachHornbach “Act Against Ugliness” 2014Dir. Lionel Goldstein · HEIMAT

07 · For producers

What producers use HEIMAT's page for

  1. 01Who HEIMAT hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind HEIMAT's 22 commercials, spot by spot.

    Otto (GmbH & Co KG) “The Most Precious Gift”© Otto (GmbH & Co KG)Otto (GmbH & Co KG) “The Letter”© Otto (GmbH & Co KG)Hornbach “Biodiversity starts in your garden”© HornbachHornbach “Smell of Spring”© Hornbach
    Andreas Nilsson · Hauke Hilberg · Tom Kuntz
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    HEIMAT's work by year, brand and award in one place, and the companies with a similar body of work.

    adam&eve\TBWA© Harvey NicholsAMV BBDO© GuinnessBBH© VodafoneWieden+Kennedy© DoorDash
    Similar: adam&eve\TBWA, AMV BBDO, BBH

08 · Questions

About HEIMAT

What commercials has HEIMAT made?+

22 in the library, 2009–2023, including Otto (GmbH & Co KG) “The Most Precious Gift”, Otto (GmbH & Co KG) “The Letter”, Hornbach “Biodiversity starts in your garden” and Hornbach “Smell of Spring”.

Which directors does HEIMAT work with?+

Andreas Nilsson (2), Hauke Hilberg (1), Tom Kuntz (1), Sam Hibbard (1), Jones+Tino (1) and Koen Mortier (1).

What awards has HEIMAT's work won?+

10 award-winning spots, including The One Show Gold 2017 for Otto (GmbH & Co KG) “The Most Precious Gift”, Clio Awards Gold 2016 for Otto (GmbH & Co KG) “The Letter” and ADC Awards Gold 2021 for Hornbach “Biodiversity starts in your garden”.

Who are HEIMAT's clients?+

In the library: Hornbach (8 commercials, 2009–2021), HORNBACH Baumarkt (2 commercials, 2013–2017), Otto (GmbH & Co KG) (2 commercials, 2016–2017), HORNBACH Baumarkt AG (1 commercials, 2019–2019), Audi Q5 (1 commercials, 2009–2009) and Das Handwerk (2 commercials, 2019–2020).

09 · Discover

Other agencies with similar work

Not connected to HEIMAT: matched by the ideas, tone and categories of their commercials.