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commercial director

Johan Kramer

Johan Kramer is a commercial director. FrameThrower's visual library has 8 of their commercials (2014–2026), cut shot by shot, 2 of them award-winning. The work includes spots for ŠKODA, Optimist, Citizen and Albert Heijn, produced most often by 100% and Holy Fools, for agencies including Optimist Germany, Optimist and Wieden+Kennedy.

8
Commercials in our library
2
Award-winning
2014–2026
Active

01 · Featured

Johan Kramer's most awarded commercial

Optimist “Karoq” (2020), still© OptimistOptimist “Karoq” (2020), frame 2© OptimistOptimist “Karoq” (2020), frame 3© OptimistOptimist “Karoq” (2020), frame 4© OptimistOptimist “Karoq” (2020), frame 5© OptimistOptimist “Karoq” (2020), frame 6© Optimist

Epica Silver 2020

Optimist “Karoq” 2020

This ad highlights how modern life keeps people indoors and connected to screens, then shows how the Skoda Karoq can liberate them to experience the outdoors.

Directed by Johan Kramer · Optimist · Halal

02 · Brands

Brands Johan Kramer has made commercials for

Every brand in the library, by award-winning work.

  • Optimist2020

    1 commercials · 1 award-winning

  • Citizen2014

    1 commercials · 1 award-winning

  • ŠKODA2020

    2 commercials

  • Albert Heijn2022

    1 commercials

  • Das Handwerk2019

    1 commercials

  • De Bijenkorf2025

    1 commercials

  • GOFO2026

    1 commercials

03 · Works with

Who Johan Kramer works with

From the credits: the companies behind the spots, by number of spots.

Production companies Johan Kramer works with

Agencies Johan Kramer works with

04 · Awards

Johan Kramer's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Epica

    .

Top award-winning spots

  • Epica Silver 2020Optimist “Karoq”
  • Epica Bronze 2014Citizen “Better Starts Now”

05 · Work

Commercials by Johan Kramer

Our visual library has 8 Johan Kramer commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

GOFO “Grow With GOFO” (2026)© GOFOGOFO “Grow With GOFO” 2026
De Bijenkorf “155 Years” (2025)© De BijenkorfDe Bijenkorf “155 Years” 2025
Albert Heijn “World Cup” (2022)© Albert HeijnAlbert Heijn “World Cup” 2022
Optimist “Karoq” (2020)© OptimistOptimist “Karoq” 2020Epica Silver 2020
ŠKODA “Shot at Home From Form” (2020)© ŠKODAŠKODA “Shot at Home From Form” 2020

Most awarded

  • Optimist "Karoq" (2020) commercial still© OptimistOptimist “Karoq” 2020Dir. Johan Kramer · OptimistEpica Silver 2020
  • Citizen "Better Starts Now" (2014) commercial still© CitizenCitizen “Better Starts Now” 2014Dir. Johan Kramer · Wieden+KennedyEpica Bronze 2014
  • GOFO "Grow With GOFO" (2026) commercial still© GOFOGOFO “Grow With GOFO” 2026Dir. Johan Kramer · DEPT®
  • De Bijenkorf "155 Years" (2025) commercial still© De BijenkorfDe Bijenkorf “155 Years” 2025Dir. Johan Kramer · DEPT® UK
  • Albert Heijn "World Cup" (2022) commercial still© Albert HeijnAlbert Heijn “World Cup” 2022Dir. Johan Kramer · TBWA\Neboko
  • ŠKODA "Shot at Home From Form" (2020) commercial still© ŠKODAŠKODA “Shot at Home From Form” 2020Dir. Johan Kramer · Optimist Germany
  • ŠKODA "Shot at Home Johan Kramer" (2020) commercial still© ŠKODAŠKODA “Shot at Home Johan Kramer” 2020Dir. Johan Kramer · Optimist Germany
  • Das Handwerk "Is This Still Craft" (2019) commercial still© Das HandwerkDas Handwerk “Is This Still Craft” 2019Dir. Johan Kramer · HEIMAT

06 · For producers

What producers use Johan Kramer's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Johan Kramer's work and find directors with a similar style, each with every spot, agency, production company and award.

    Dropbear© Greenpeace AustraliaTom O’Meara© Cinnamon Toast Crunch CerealJohn Hillcoat© Apple MusicAlex Boutell© Channel 4
    Similar to Johan Kramer: Dropbear, Tom O’Meara, John Hillcoat

  2. 02Johan Kramer's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 8 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Optimist “Karoq”© OptimistCitizen “Better Starts Now”© CitizenGOFO “Grow With GOFO”© GOFODe Bijenkorf “155 Years”© De Bijenkorf
    8 commercials, 2 award-winning

07 · Questions

About Johan Kramer

What commercials has Johan Kramer directed?+

8 in the library, 2014–2026, including Optimist “Karoq”, Citizen “Better Starts Now”, GOFO “Grow With GOFO” and De Bijenkorf “155 Years”.

Which production company does Johan Kramer work with?+

Most often 100% (3 spots), also Holy Fools, Halal and 100% Halal.

Which agencies has Johan Kramer worked with?+

Optimist Germany (2), Optimist (1), Wieden+Kennedy (1), TBWA\Neboko (1) and HEIMAT (1).

What awards has Johan Kramer's work won?+

2 award-winning spots, including Epica Silver 2020 for Optimist “Karoq” and Epica Bronze 2014 for Citizen “Better Starts Now”.

Which directors have a similar style to Johan Kramer?+

Dropbear, Tom O’Meara, John Hillcoat, Alex Boutell and Chris Palmer, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Johan Kramer: matched by the ideas, tone and categories of their commercials.