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advertising agency

Optimist Germany

Optimist Germany is a advertising agency. FrameThrower's visual library has 16 of its commercials (2019–2026), cut shot by shot. The work includes spots for ŠKODA, ŠKODA AUTO, Smart and Startman, directed by Tomas Jonsgården, Gary Freedman and Johan Kramer among others, produced with CINQ, 100% and Allfilm.

16
Commercials in our library
2019–2026
Active

01 · Featured

Optimist Germany's most awarded commercial

Smart “Reveal” (2026), still© SmartSmart “Reveal” (2026), frame 2© SmartSmart “Reveal” (2026), frame 3© SmartSmart “Reveal” (2026), frame 4© SmartSmart “Reveal” (2026), frame 5© SmartSmart “Reveal” (2026), frame 6© Smart

Smart “Reveal” 2026

A fast-paced, dynamic commercial showcasing the Smart #5 electric SUV as the ultimate vehicle for adventurous, unconstrained living, emphasizing freedom from routine, work, and limits.

Directed by Arjen Schotel · Optimist Germany · Mayster

02 · Directors

Notable directors at Optimist Germany

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Optimist Germany's clients

Every brand in the library, by award-winning work.

  • SKODA2020–2024

    12 commercials

  • ŠKODA AUTO2020

    1 commercials

  • Smart2026

    1 commercials

  • Startman2019

    1 commercials

  • Telia2019

    1 commercials

04 · Works with

Who Optimist Germany works with

From the credits: the companies behind the spots, by number of spots.

Production companies Optimist Germany hires

05 · Work

Commercials by Optimist Germany

Our visual library has 16 Optimist Germany commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020

Latest

Smart “Reveal” (2026)© SmartSmart “Reveal” 2026
Škoda “Kodiaq - Drums” (2024)© ŠkodaŠkoda “Kodiaq - Drums” 2024
Škoda “Kodiaq - Ladder race” (2024)© ŠkodaŠkoda “Kodiaq - Ladder race” 2024
Škoda “Kodiaq - Prehistoric trends” (2024)© ŠkodaŠkoda “Kodiaq - Prehistoric trends” 2024
SKODA “Enyaq Coupé - Isn't this true love” (2024)© SKODASKODA “Enyaq Coupé - Isn't this true love” 2024

Most awarded

  • Smart "Reveal" (2026) commercial still© SmartSmart “Reveal” 2026Dir. Arjen Schotel · Optimist Germany
  • Škoda "Kodiaq - Drums" (2024) commercial still© ŠkodaŠkoda “Kodiaq - Drums” 2024Dir. Tomas Jonsgården · Optimist Germany
  • Škoda "Kodiaq - Ladder race" (2024) commercial still© ŠkodaŠkoda “Kodiaq - Ladder race” 2024Dir. Tomas Jonsgården · Optimist Germany
  • Škoda "Kodiaq - Prehistoric trends" (2024) commercial still© ŠkodaŠkoda “Kodiaq - Prehistoric trends” 2024Dir. Tomas Jonsgården · Optimist Germany
  • SKODA "Enyaq Coupé - Isn't this true love" (2024) commercial still© SKODASKODA “Enyaq Coupé - Isn't this true love” 2024Dir. Gary Freedman · Optimist Germany
  • SKODA "Enyaq RS - You don't want to share" (2024) commercial still© SKODASKODA “Enyaq RS - You don't want to share” 2024Dir. Gary Freedman · Optimist Germany
  • SKODA "Enyaq iV - Recharge life" (2024) commercial still© SKODASKODA “Enyaq iV - Recharge life” 2024Dir. Gary Freedman · Optimist Germany
  • Skoda "Shot At Home" (2024) commercial still© SkodaSkoda “Shot At Home” 2024Dir. Steffan Haars · Optimist Germany
  • SKODA "The All New Fabia - Follow your different" (2024) commercial still© SKODASKODA “The All New Fabia - Follow your different” 2024Dir. James F. Coton · Optimist Germany
  • SKODA "Scala - Whatever the plan" (2024) commercial still© SKODASKODA “Scala - Whatever the plan” 2024Dir. James F. Coton · Optimist Germany
  • ŠKODA "Shot at Home From Form" (2020) commercial still© ŠKODAŠKODA “Shot at Home From Form” 2020Dir. Johan Kramer · Optimist Germany
  • ŠKODA "Shot at Home Johan Kramer" (2020) commercial still© ŠKODAŠKODA “Shot at Home Johan Kramer” 2020Dir. Johan Kramer · Optimist Germany
  • ŠKODA AUTO "TwentyFourSeven - Skoda" (2020) commercial still© ŠKODA AUTOŠKODA AUTO “TwentyFourSeven - Skoda” 2020Dir. Markus Walter · Optimist Germany
  • Skoda "Superb - What drives you" (2020) commercial still© SkodaSkoda “Superb - What drives you” 2020Dir. Jared Knecht · Optimist Germany
  • Startman "Starman TV" (2019) commercial still© StartmanStartman “Starman TV” 2019Dir. Arun Tamm · Optimist Germany
  • Telia "SUPER 4G Mobile Card" (2019) commercial still© TeliaTelia “SUPER 4G Mobile Card” 2019Dir. Oskar Lehemaa · Optimist Germany

06 · For producers

What producers use Optimist Germany's page for

  1. 01Who Optimist Germany hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind Optimist Germany's 16 commercials, spot by spot.

    Smart “Reveal”© SmartŠkoda “Kodiaq - Drums”© ŠkodaŠkoda “Kodiaq - Ladder race”© ŠkodaŠkoda “Kodiaq - Prehistoric trends”© Škoda
    Tomas Jonsgården · Gary Freedman · Johan Kramer

  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    Optimist Germany's work by year, brand and award in one place, and the companies with a similar body of work.

    INNOCEAN© Reporters Without BordersINNOCEAN Canada© HyundaiSaatchi & Saatchi - USA© Toyota MotorPublicis Conseil© Renault
    Similar: INNOCEAN, INNOCEAN Canada, Saatchi & Saatchi - USA

07 · Questions

About Optimist Germany

What commercials has Optimist Germany made?+

16 in the library, 2019–2026, including Smart “Reveal”, Škoda “Kodiaq - Drums”, Škoda “Kodiaq - Ladder race” and Škoda “Kodiaq - Prehistoric trends”.

Which directors does Optimist Germany work with?+

Tomas Jonsgården (3), Gary Freedman (3), Johan Kramer (2), James F. Coton (2), Markus Walter (1) and Jared Knecht (1).

Who are Optimist Germany's clients?+

In the library: SKODA (12 commercials, 2020–2024), ŠKODA AUTO (1 commercials, 2020–2020), Smart (1 commercials, 2026–2026), Startman (1 commercials, 2019–2019) and Telia (1 commercials, 2019–2019).

08 · Discover

Other agencies with similar work

Not connected to Optimist Germany: matched by the ideas, tone and categories of their commercials.