Gary Freedman

01 · Featured

Gary Freedman's most awarded commercial

Cannes Lions Gold 2017

Heineken “Jackie” 2017

Sir Jackie Stewart, a legendary Formula 1 driver, is shown throughout his career, always refusing a Heineken because he's still driving, promoting responsible drinking.

Directed by Gary Freedman · Publicis · Anorak/Independent

See the spot →Every shot in the library

02 · Brands

Brands Gary Freedman has made commercials for

Every brand in the library, by award-winning work.

• NRMA Insurance2019–2025

  4 commercials · 1 award-winning

• Volkswagen2018–2023

  3 commercials · 1 award-winning

• Bitpanda2022–2024

  2 commercials · 1 award-winning

• Heineken2016–2017

  2 commercials · 1 award-winning

• Harvey Nichols2017–2023

  2 commercials · 1 award-winning

• HSBC2016–2023

  2 commercials · 1 award-winning

• IKEA2016–2022

  2 commercials · 1 award-winning

• Orangina Schweppes France2013

  1 commercials · 1 award-winning

• Cruzcampo2024

  1 commercials · 1 award-winning

• EA2026

  1 commercials · 1 award-winning

• Leffe2024

  1 commercials · 1 award-winning

• Citroen2025

  1 commercials · 1 award-winning

Also: Unilever, FIJI Water, Lidl, Amazon, SKODA, Argos, Samsung, iRobot, Barclays, The Very Group, Lloyds Bank, Merlin Entertainments

03 · Works with

Who Gary Freedman works with

From the credits: the companies behind the spots, by number of spots.

04 · Awards

Gary Freedman's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 5

  British Arrows

  .

• 2

  Epica

  .

• 1

  Kinsale Sharks

  .

• 1

  New York Festivals

  .

• 1

  Effie Awards

  1 top prize

• 1

  Cannes Lions

  .

• 1

  London International Awards

  .

05 · Work

Commercials by Gary Freedman

Our visual library has 69 Gary Freedman commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© EAEA “The Club is Yours” 2026British Arrows Silver 2026

© Fiji WaterFiji Water “After Party” 2026

© BarclaysBarclays “Be a step ahead with Barclays Premier” 2026

© Merlin EntertainmentsMerlin Entertainments “LEGOLAND® Florida Resort - Calling All Heroes” 2026

© Supercell OySupercell Oy “Clash of Clans - It's In Your Hands” 2026

Most awarded

• © HeinekenHeineken “Jackie” 2017Dir. Gary Freedman · PublicisCannes Lions Gold 2017
• © NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
• © EAEA “The Club is Yours” 2026Dir. Gary Freedman · Uncommon Creative StudioBritish Arrows Silver 2026
• © Harvey NicholsHarvey Nichols “Britalia” 2017Dir. Gary Freedman · adam&eve\TBWABritish Arrows Silver 2017
• © IKEAIKEA “Wonderful Life” 2016Dir. Gary Freedman · MotherBritish Arrows Silver 2016
• © CitroenCitroen “The Alien” 2025Dir. Gary Freedman · BETCLondon International Awards Silver 2025
• © BitpandaBitpanda “To The Moon” 2022Dir. Gary Freedman · DAVIDUNDMARTINNew York Festivals Silver 2022
• © VolkswagenVolkswagen “The Button” 2018Dir. Gary Freedman · adam&eve\TBWAEpica Silver 2017
• © Orangina Schweppes FranceOrangina Schweppes France “The Satellite” 2013Dir. Gary Freedman · FRED & FARIDEpica Silver 2013
• © LeffeLeffe “Silence is Golden” 2024Dir. Gary Freedman · Wieden+KennedyBritish Arrows Bronze 2024
• © HSBCHSBC “Lift” 2016Dir. Gary Freedman · GreyBritish Arrows Bronze 2016
• © CruzcampoCruzcampo “Choose To Cruz” 2024Dir. Gary Freedman · Lucky GeneralsKinsale Sharks Bronze 2024
• © Fiji WaterFiji Water “After Party” 2026Dir. Gary Freedman · The Wonderful Agency
• © BarclaysBarclays “Be a step ahead with Barclays Premier” 2026Dir. Gary Freedman · VCCP
• © Merlin EntertainmentsMerlin Entertainments “LEGOLAND® Florida Resort - Calling All Heroes” 2026Dir. Gary Freedman · adam&eve\TBWA
• © Supercell OySupercell Oy “Clash of Clans - It's In Your Hands” 2026Dir. Gary Freedman · Uncommon
• © Department for EducationDepartment for Education “Get out of the Everyday. Get into Teaching” 2026Dir. Gary Freedman · M&C Saatchi
• © Coca-ColaCoca-Cola “Focus Group” 2026Dir. Gary Freedman
• © AmazonAmazon “Hug” 2026Dir. Gary Freedman
• © AmazonAmazon “Robot Cleaner” 2026Dir. Gary Freedman
• © MichelobMichelob “I Like Beer” 2026Dir. Gary Freedman
• © NeutrogenaNeutrogena “Easy To Forget” 2026Dir. Gary Freedman
• © FIJI WaterFIJI Water “Thrift Store” 2026Dir. Gary Freedman · The Wonderful Company
• © FIJI WaterFIJI Water “Girls Weekend” 2026Dir. Gary Freedman · The Wonderful Company

06 · For producers

What producers use Gary Freedman's page for

1. 01Shortlist directors for your triple bid

   You need three directors who can deliver this tone, and a reel is not a shortlist.

   Start from Gary Freedman's work and find directors with a similar style, each with every spot, agency, production company and award.

   © Anthropic© E-Trade© Chicken Licken© Tide

   Similar to Gary Freedman: Jeff Low, Bryan Buckley, Greg GrayFind directors like Gary Freedman →

2. 02Gary Freedman's full body of work, with credits

   A reel shows the hits. You need every spot, and who made each one with them.

   All 69 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

   © Heineken© NRMA Insurance© EA© Harvey Nichols

   69 commercials, 12 award-winningOpen Gary Freedman in the library →

07 · Questions

About Gary Freedman