framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Harvey Nichols “Britalia” 2017

Harvey Nichols “Britalia” (2017) is a Harvey Nichols commercial directed by Gary Freedman for adam&eve\TBWA. It won 2 awards, including British Arrows 2017 Craft Silver — Colourist.

An Italian family argues passionately about their stolen designer clothes and artisan pasta, only to realize the thief is Harvey Nichols, who has taken the best of Italy.

Video: Harvey Nichols on YouTube

Shot by shot

  1. A man in a red robe looks angry and shouts, then turns his back to the camera, in a dimly lit interior.© Harvey Nichols0:00
  2. A man in a red robe with a shocked expression yells at someone off-screen in a dimly lit room, while another man stands in the background.© Harvey Nichols0:04
  3. A man in a robe and a woman in a dress argue in a living room, while another man in a suit stands in the background.© Harvey Nichols0:07
  4. A man in a red robe argues with a woman in a floral top, while another man watches from behind in a lavish interior.© Harvey Nichols0:15
  5. A man in a robe and a woman in a white top and red jacket argue in a room, with the man looking at the camera and the woman in the background.© Harvey Nichols0:20
  6. A woman in a white bra and a red and black top argues with a man in a red robe in a living room, both looking angry.© Harvey Nichols0:25
  7. A woman in a white dress points at a man in a red robe, while another man in a suit watches in a vintage Italian living room.© Harvey Nichols0:28
  8. A man in a red robe gestures angrily while two other people stand in a lavish Italian living room, with subtitles on screen.© Harvey Nichols0:38
  9. A woman with dark hair and a patterned top looks around nervously in an ornate room, then looks at the camera and asks "Him?".© Harvey Nichols0:43
  10. A middle-aged man in a burgundy robe and patterned cravat looks directly at the camera with an angry, disgusted expression in an interior setting.© Harvey Nichols0:48
  11. A man in a suit, a man in a robe, and a woman in a white dress and red shawl are in a room with a spiral staircase and a green couch.© Harvey Nichols0:49
  12. A white screen with black text transitions to a black and grey handbag, then to a white sneaker with red and yellow flames, all against a white background.© Harvey Nichols0:53

Stills © Harvey Nichols. Made by adam&eve\TBWA and Gary Freedman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Italian family drama meets luxury fashion heist, with a twist ending.

Tagline: “Britalia. In store and online now.”

family dramastolen goodsmisdirectionexaggerated reactionsluxury product placement

The cut

Length
60 s
Shots
16
Average shot
3.8 s

What creatives use Harvey Nichols “Britalia” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Harvey Nichols “Britalia”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a red robe looks angry and shouts, then turns his back to the camera, in a dimly lit interior.© Harvey NicholsA man in a red robe with a shocked expression yells at someone off-screen in a dimly lit room, while another man stands in the background.© Harvey NicholsA man in a robe and a woman in a dress argue in a living room, while another man in a suit stands in the background.© Harvey NicholsA man in a red robe argues with a woman in a floral top, while another man watches from behind in a lavish interior.© Harvey Nichols
    Frames from Harvey Nichols “Britalia”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Harvey Nichols “Britalia” in order, with its length, framing and what happens in it.

    A man in a red robe looks angry and shouts, then turns his back to the camera, in a dimly lit interior.© Harvey NicholsA man in a red robe with a shocked expression yells at someone off-screen in a dimly lit room, while another man stands in the background.© Harvey NicholsA man in a robe and a woman in a dress argue in a living room, while another man in a suit stands in the background.© Harvey NicholsA man in a red robe argues with a woman in a floral top, while another man watches from behind in a lavish interior.© Harvey NicholsA man in a robe and a woman in a white top and red jacket argue in a room, with the man looking at the camera and the woman in the background.© Harvey NicholsA woman in a white bra and a red and black top argues with a man in a red robe in a living room, both looking angry.© Harvey Nichols
    Length: 60 s · Shots: 16 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a family drama

    Before you present an idea, you need to know who has done it, and how.

    Harvey Nichols “Britalia” is built on a family drama. Search the library by idea to see every spot that uses it.

    German Road Safety Council “No Answer”© German Road Safety CouncilDrug Aware “Relationships”© Drug AwareCar One “Inheritance”© Car OneMinistry of Community Development “Father & Son”© Ministry of Community Development
    German Road Safety Council · Drug Aware · Car One · Ministry of Community Development

More commercials by Gary Freedman

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning retail commercials

Questions

Who directed the Harvey Nichols “Britalia” commercial?

Gary Freedman directed it, for the agency adam&eve\TBWA.

Which agency made Harvey Nichols “Britalia”?

adam&eve\TBWA created it for Harvey Nichols (2017).

What awards did Harvey Nichols “Britalia” win?

2 awards, including British Arrows 2017 Craft Silver — Colourist and British Arrows 2017 Craft Silver — Writing.

What is the tagline of Harvey Nichols “Britalia”?

“Britalia. In store and online now.”

Sources for the credits and awards

britisharrows.comLBB