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Citroen “The Alien” 2025

Citroen “The Alien” (2025) is a Citroen commercial directed by Gary Freedman for BETC, produced by LA/PAC. It won 2 awards, including LIA 2025 Silver — TV & Cinema / Automotive.

A woman finds a small alien and tries to help it escape from authorities, only to discover the alien is a terrible driver and she is the one who needs saving.

Video: Citroën on YouTube

Shot by shot

  1. A teal Citroen car drives on a dark road at night, its headlights illuminating the misty air.© Citroen0:13
  2. A dark grey Citroen car drives away from the camera on a dark, foggy road at night, with its taillights glowing red.© Citroen0:25
  3. Two hands, one old and wrinkled, the other young and smooth with a ring, gently touch in a dimly lit, mysterious setting.© Citroen1:00
  4. A woman in a dark coat and an alien creature in a light robe hold hands in a spotlight on a dirt path at night.© Citroen1:02
  5. A woman with long dark hair and a dark jacket screams in terror as she falls through a blue, smoky void, reaching out for help.© Citroen1:05
  6. A dark car with glowing red taillights drives away on a long, empty road through a valley with mountains under a cloudy sky at dusk.© Citroen1:11
  7. A green Citroen e-C4 drives on a winding road through a valley, with a UFO hovering above and mountains in the background under a cloudy sky.© Citroen1:15

Stills © Citroen. Made by BETC, LA/PAC and Gary Freedman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A woman helps an alien escape, but the alien is a bad driver.

Tagline: “Maybe the most comfortable car in the universe”

alien encounterroad tripchase sceneunexpected twistcute alienheroine in distress

The cut

Length
83 s
Shots
52
Average shot
1.6 s

What creatives use Citroen “The Alien” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Citroen “The Alien”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A teal Citroen car drives on a dark road at night, its headlights illuminating the misty air.© CitroenA dark grey Citroen car drives away from the camera on a dark, foggy road at night, with its taillights glowing red.© CitroenTwo hands, one old and wrinkled, the other young and smooth with a ring, gently touch in a dimly lit, mysterious setting.© CitroenA woman in a dark coat and an alien creature in a light robe hold hands in a spotlight on a dirt path at night.© Citroen
    Frames from Citroen “The Alien”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Citroen “The Alien” in order, with its length, framing and what happens in it.

    A teal Citroen car drives on a dark road at night, its headlights illuminating the misty air.© CitroenA dark grey Citroen car drives away from the camera on a dark, foggy road at night, with its taillights glowing red.© CitroenTwo hands, one old and wrinkled, the other young and smooth with a ring, gently touch in a dimly lit, mysterious setting.© CitroenA woman in a dark coat and an alien creature in a light robe hold hands in a spotlight on a dirt path at night.© CitroenA woman with long dark hair and a dark jacket screams in terror as she falls through a blue, smoky void, reaching out for help.© CitroenA dark car with glowing red taillights drives away on a long, empty road through a valley with mountains under a cloudy sky at dusk.© Citroen
    Length: 83 s · Shots: 52 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a alien encounter

    Before you present an idea, you need to know who has done it, and how.

    Citroen “The Alien” is built on a alien encounter. Search the library by idea to see every spot that uses it.

    Chewing Gum “Alien”© Chewing GumE*TRADE from Morgan Stanley “Morgan Stanley”© E*TRADE from Morgan StanleyHexClad “Unidentified Frying Object”© HexCladOreo “Twist On It”© Oreo
    Chewing Gum · E*TRADE from Morgan Stanley · HexClad · Oreo

More commercials by Gary Freedman

More from BETC

Award-winning auto commercials

Questions

Who directed the Citroen “The Alien” commercial?

Gary Freedman directed it, produced by LA/PAC, for the agency BETC.

Which agency made Citroen “The Alien”?

BETC created it for Citroen (2025).

What awards did Citroen “The Alien” win?

2 awards, including LIA 2025 Silver — TV & Cinema / Automotive and LIA 2025 Silver — TV & Cinema / Humor.

What is the tagline of Citroen “The Alien”?

“Maybe the most comfortable car in the universe”

Sources for the credits and awards

2025.liaentries.com2025.liaentries.comclios.com2025.liaentries.com2025.liaentries.com