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Cillit Bang “The Mechanic” 2016

Cillit Bang “The Mechanic” (2016) is a Cillit Bang commercial directed by Michael Gracey for BETC, produced by Partizan. It won 3 awards, including Epica 2016 Gold Household Maintenance, Clio 2016 Silver — Film Technique / Direction and Eurobest 2016 Bronze Film A03: Fast Moving Consumer Goods.

A mechanic transforms his dirty garage into a sparkling clean space through an energetic dance routine, showcasing the powerful cleaning abilities of Cillit Bang.

Video: Michael Gracey on Vimeo

Shot by shot

  1. A wide shot of a busy, dimly lit car repair shop with several mechanics working on vehicles, and a large clock on the right.© Cillit Bang0:00
  2. A person in work clothes and sneakers sprays a cleaning product on a dark liquid spill next to an overturned bucket on a concrete floor.© Cillit Bang0:16
  3. A young man in a white t-shirt and a grey glove listens to music through earbuds in a garage.© Cillit Bang0:22
  4. A man in a white shirt and dark pants cleans a dirty garage floor with a white, foamy trail, seen from an overhead perspective.© Cillit Bang0:39
  5. A young man in a white t-shirt and earbuds looks up with a surprised expression in a dimly lit industrial space.© Cillit Bang0:45
  6. A man in a white t-shirt and dark pants cleans a large window with a squeegee, creating white streaks on the glass in an industrial setting.© Cillit Bang0:54
  7. A man in a white t-shirt and blue pants dances energetically while cleaning a white tiled bathroom with a spray bottle and cloth.© Cillit Bang1:02
  8. A young male mechanic in a white t-shirt and blue jeans dances energetically around a car on a lift in a messy garage, holding a cleaning product.© Cillit Bang1:11
  9. Water sprays from multiple sprinkler heads on the ceiling of a large industrial space, cleaning the air ducts.© Cillit Bang1:18
  10. A male mechanic in a white t-shirt and grey pants walks across a clean, bright garage with stacks of tires and equipment.© Cillit Bang1:21
  11. A young male mechanic in a white t-shirt and grey overalls dances energetically in a clean, brightly lit car repair shop.© Cillit Bang1:25
  12. A mechanic in a white t-shirt and grey overalls stands in a clean garage, looking at a spilled cup of coffee on the floor.© Cillit Bang1:30

Stills © Cillit Bang. Made by BETC, Partizan and Michael Gracey.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mechanic dances through his garage, cleaning everything with Cillit Bang.

Tagline: “ALMOST MAKES CLEANING EXCITING.”

transformation sequencedance routinemusical montagebefore and afterunexpected heroproduct as catalyst

The cut

Length
97 s
Shots
36
Average shot
2.7 s

What creatives use Cillit Bang “The Mechanic” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cillit Bang “The Mechanic”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a busy, dimly lit car repair shop with several mechanics working on vehicles, and a large clock on the right.© Cillit BangA person in work clothes and sneakers sprays a cleaning product on a dark liquid spill next to an overturned bucket on a concrete floor.© Cillit BangA young man in a white t-shirt and a grey glove listens to music through earbuds in a garage.© Cillit BangA man in a white shirt and dark pants cleans a dirty garage floor with a white, foamy trail, seen from an overhead perspective.© Cillit Bang
    Frames from Cillit Bang “The Mechanic”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cillit Bang “The Mechanic” in order, with its length, framing and what happens in it.

    A wide shot of a busy, dimly lit car repair shop with several mechanics working on vehicles, and a large clock on the right.© Cillit BangA person in work clothes and sneakers sprays a cleaning product on a dark liquid spill next to an overturned bucket on a concrete floor.© Cillit BangA young man in a white t-shirt and a grey glove listens to music through earbuds in a garage.© Cillit BangA man in a white shirt and dark pants cleans a dirty garage floor with a white, foamy trail, seen from an overhead perspective.© Cillit BangA young man in a white t-shirt and earbuds looks up with a surprised expression in a dimly lit industrial space.© Cillit BangA man in a white t-shirt and dark pants cleans a large window with a squeegee, creating white streaks on the glass in an industrial setting.© Cillit Bang
    Length: 97 s · Shots: 36 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a transformation sequence

    Before you present an idea, you need to know who has done it, and how.

    Cillit Bang “The Mechanic” is built on a transformation sequence. Search the library by idea to see every spot that uses it.

    Shiseido make up “The Party Bus”© Shiseido make upAqualtis Washing Machine “Underwater World”© Aqualtis Washing MachineHonda “Grrr”© HondaKaiser Permanente “Moving All To One”© Kaiser Permanente
    Shiseido make up · Aqualtis Washing Machine · Honda · Kaiser Permanente

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Questions

Who directed the Cillit Bang “The Mechanic” commercial?

Michael Gracey directed it, produced by Partizan, for the agency BETC.

Which agency made Cillit Bang “The Mechanic”?

BETC created it for Cillit Bang (2016).

What awards did Cillit Bang “The Mechanic” win?

3 awards, including Epica 2016 Gold Household Maintenance, Clio 2016 Silver — Film Technique / Direction and Eurobest 2016 Bronze Film A03: Fast Moving Consumer Goods.

What is the tagline of Cillit Bang “The Mechanic”?

“ALMOST MAKES CLEANING EXCITING.”

Sources for the credits and awards

winners.epica-awards.comThe Workclios.comLBB