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McCain “Sunflower Park” 2007

McCain “Sunflower Park” (2007) is a McCain commercial directed by Michael Gracey for Beattie McGuinness Bungay, produced by Partizan. It won 5 awards, including British Arrows 2007 Craft Gold — Production Design, D&AD 2007 Wood Pencil — TV & Cinema Crafts / Art Direction and Epica 2006 Bronze Food.

A boy leads a large group of people in a song and dance number through a kitchen, a grand foyer, and a park, celebrating McCain chips and their 5% fat content.

Video: Michael Gracey on Vimeo

Frames

  1. A boy in a red vest and blue shorts sings and dances with a large group of people in a kitchen, then a grand foyer, and finally a park, all in a musical style.© McCain0:00
  2. McCain “Sunflower Park”, shot 2© McCain0:07
  3. McCain “Sunflower Park”, shot 2© McCain0:15
  4. McCain “Sunflower Park”, shot 2© McCain0:22
  5. McCain “Sunflower Park”, shot 2© McCain0:30
  6. McCain “Sunflower Park”, shot 2© McCain0:37
  7. McCain “Sunflower Park”, shot 2© McCain0:45

Stills © McCain. Made by Beattie McGuinness Bungay, Partizan and Michael Gracey.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A musical number celebrating the low-fat content of McCain chips.

Tagline: “It's all good to know”

musical numberflash mobjourney through locationscelebratory danceproduct revealchorus line

The cut

Length
60 s
One take
60 s in a single shot

What creatives use McCain “Sunflower Park” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of McCain “Sunflower Park”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A boy in a red vest and blue shorts sings and dances with a large group of people in a kitchen, then a grand foyer, and finally a park, all in a musical style.© McCainMcCain “Sunflower Park”, 0:07© McCainMcCain “Sunflower Park”, 0:15© McCainMcCain “Sunflower Park”, 0:22© McCain
    Frames from McCain “Sunflower Park”

  2. 02How a one-take commercial is built

    60 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A boy in a red vest and blue shorts sings and dances with a large group of people in a kitchen, then a grand foyer, and finally a park, all in a musical style.© McCainMcCain “Sunflower Park”, 0:07© McCainMcCain “Sunflower Park”, 0:15© McCainMcCain “Sunflower Park”, 0:22© McCainMcCain “Sunflower Park”, 0:30© McCainMcCain “Sunflower Park”, 0:37© McCain
    Length: 60 s · One take: 60 s in a single shot

  3. 03Ad ideas: every spot built on a musical number

    Before you present an idea, you need to know who has done it, and how.

    McCain “Sunflower Park” is built on a musical number. Search the library by idea to see every spot that uses it.

    Essity “Viva La Vulva”© EssityJust Eat “Every Neighbour Got Their Flava”© Just EatApple “A Critter Carol”© ApplePepsi “Pepsi Super Bowl LX”© Pepsi
    Essity · Just Eat · Apple · Pepsi

More commercials by Michael Gracey

More from Beattie McGuinness Bungay

  • Carling "Space" (2008) commercial still© CarlingCarling “Space” 2008Dir. Fredrik Bond · Beattie McGuinness BungayD&AD Graphite Pencil 2008
  • Microsoft Bing "Bing - Bing Is For Doing TVC" (2015) commercial still© Microsoft BingMicrosoft Bing “Bing - Bing Is For Doing TVC” 2015Dir. Jamie Roberts · Beattie McGuinness Bungay
  • Thomson Holidays "Quality Time" (2011) commercial still© Thomson HolidaysThomson Holidays “Quality Time” 2011Dir. Martin de Thurah · Beattie McGuinness Bungay

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the McCain “Sunflower Park” commercial?

Michael Gracey directed it, produced by Partizan, for the agency Beattie McGuinness Bungay.

Which agency made McCain “Sunflower Park”?

Beattie McGuinness Bungay created it for McCain (2007).

What awards did McCain “Sunflower Park” win?

5 awards, including British Arrows 2007 Craft Gold — Production Design, D&AD 2007 Wood Pencil — TV & Cinema Crafts / Art Direction, Epica 2006 Bronze Food and British Arrows 2007 Bronze — Best 60 Second Tv Commercial.

What is the tagline of McCain “Sunflower Park”?

“It's all good to know”

Sources for the credits and awards

britisharrows.comdandad.orgweb.archive.org