commercial director
Michael Gracey
Michael Gracey is a commercial director. FrameThrower's visual library has 17 of their commercials (2007–2026), cut shot by shot, 6 of them award-winning. The work includes spots for Allianz Australia, Lindt, Cillit Bang and Great Western Railway, produced most often by Partizan and Finch, for agencies including HOWATSON+COMPANY, Grey and BETC.
Portrait: Kevin Payravi, CC BY-SA 4.0, via Wikimedia Commons
- 17
- Commercials in our library
- 6
- Award-winning
- 2007–2026
- Active
01 · Featured
Michael Gracey's most awarded commercial
British Arrows Silver 2019
Sainsbury’s “The Big Night” 2019
A young girl, dressed as a Christmas star, overcomes her stage fright to deliver a show-stopping performance in her school's festive play, delighting her proud mother in the audience.
Directed by Michael Gracey · Wieden+Kennedy · Partizan
02 · Brands
Brands Michael Gracey has made commercials for
Every brand in the library, by award-winning work.
- Cillit Bang2016
1 commercials · 1 award-winning
- Great Western Railway2021
1 commercials · 1 award-winning
- Tourism Australia2023
1 commercials · 1 award-winning
- Sainsbury’s2019
1 commercials · 1 award-winning
- John Lewis2008
1 commercials · 1 award-winning
- McCain2007
1 commercials · 1 award-winning
- Allianz Australia2025–2026
2 commercials
- Lindt2024
1 commercials
- Argos2024
1 commercials
- McDonalds2023
1 commercials
- OnePlus2023
1 commercials
- Littlewoods2014
1 commercials
Also: Woolworths, Lindor, Danone, Wegovy
03 · Works with
Who Michael Gracey works with
From the credits: the companies behind the spots, by number of spots.
Production companies Michael Gracey works with
- Partizan8
- Finch5
- Grey Toronto1
- Friends Electric in collaboration with Partizan1
- Labhouse Argentina1
- Rogue Producer1
Agencies Michael Gracey works with
- HOWATSON+COMPANY2
- Grey1
- BETC1
- adam&eve\TBWA1
- M&C Saatchi1
- T&P1
- Leo Burnett1
- Mother Shanghai1
- St Luke's1
- M+C Saatchi Group AUNZ1
04 · Awards
Michael Gracey's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
2
Epica
.
2
British Arrows
.
1
Creative Circle
.
1
shots Awards
.
Top award-winning spots
- British Arrows Silver 2019Sainsbury’s “The Big Night”
- shots Awards Gold 2023Tourism Australia “Come and Say G’day”
- Epica Gold 2016Cillit Bang “The Mechanic”
- Creative Circle Silver 2021Great Western Railway “Five And The Jetpack”
- Epica Silver 2008John Lewis “Shadows”
- British Arrows Bronze 2007McCain “Sunflower Park”
05 · Work
Commercials by Michael Gracey
Our visual library has 17 Michael Gracey commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© Allianz AustraliaAllianz Australia “Allianz - Adrift” 2026
© Allianz AustraliaAllianz Australia “Allianz - Care You Can Count On” 2025
© LindorLindor “Life is a Ball” 2025
© LindtLindt “Life is a Ball” 2024
© ArgosArgos “Rockstar” 2024Most awarded
© Sainsbury’sSainsbury’s “The Big Night” 2019Dir. Michael Gracey · Wieden+KennedyBritish Arrows Silver 2019
© Tourism AustraliaTourism Australia “Come and Say G’day” 2023Dir. Michael Gracey · M&C Saatchishots Awards Gold 2023
© Cillit BangCillit Bang “The Mechanic” 2016Dir. Michael Gracey · BETCEpica Gold 2016
© Great Western RailwayGreat Western Railway “Five And The Jetpack” 2021Dir. Michael Gracey · adam&eve\TBWACreative Circle Silver 2021
© John LewisJohn Lewis “Shadows” 2008Dir. Michael Gracey · Lowe & PartnersEpica Silver 2008
© McCainMcCain “Sunflower Park” 2007Dir. Michael Gracey · Beattie McGuinness BungayBritish Arrows Bronze 2007- © Allianz AustraliaAllianz Australia “Allianz - Adrift” 2026Dir. Michael Gracey · HOWATSON+COMPANY
- © Allianz AustraliaAllianz Australia “Allianz - Care You Can Count On” 2025Dir. Michael Gracey · HOWATSON+COMPANY
- © LindorLindor “Life is a Ball” 2025Dir. Michael Gracey
- © LindtLindt “Life is a Ball” 2024Dir. Michael Gracey · Grey
- © ArgosArgos “Rockstar” 2024Dir. Michael Gracey · T&P
© WegovyWegovy “The Power Of We” 2024Dir. Michael Gracey
© McDonaldsMcDonalds “I'm In” 2023Dir. Michael Gracey · Leo
© OnePlusOnePlus “LunarLand” 2023Dir. Michael Gracey · Mother Shanghai
© WoolworthsWoolworths “Christmas 2023” 2023Dir. Michael Gracey · M+C Saatchi Group AUNZ
© DanoneDanone “Shadow” 2019Dir. Michael Gracey
© LittlewoodsLittlewoods “St. Luke's” 2014Dir. Michael Gracey · St Luke's
06 · For producers
What producers use Michael Gracey's page for
01Shortlist directors for your triple bid
You need three directors who can deliver this tone, and a reel is not a shortlist.
Start from Michael Gracey's work and find directors with a similar style, each with every spot, agency, production company and award.
© BBC
© Comcast
© Frontier Communications
© NikeSimilar to Michael Gracey: Marc Craste, Smith & Foulkes, Paulo Garcia02Michael Gracey's full body of work, with credits
A reel shows the hits. You need every spot, and who made each one with them.
All 17 commercials, searchable shot by shot, with the agency, production company and awards on every spot.
© Sainsbury’s© Tourism Australia© Cillit Bang© Great Western Railway17 commercials, 6 award-winning
07 · Questions
About Michael Gracey
What commercials has Michael Gracey directed?+
17 in the library, 2007–2026, including Sainsbury’s “The Big Night”, Tourism Australia “Come and Say G’day”, Cillit Bang “The Mechanic” and Great Western Railway “Five And The Jetpack”.
Which production company does Michael Gracey work with?+
Most often Partizan (8 spots), also Finch, Grey Toronto and Friends Electric in collaboration with Partizan.
Which agencies has Michael Gracey worked with?+
HOWATSON+COMPANY (2), Grey (1), BETC (1), adam&eve\TBWA (1) and M&C Saatchi (1).
What awards has Michael Gracey's work won?+
6 award-winning spots, including British Arrows Silver 2019 for Sainsbury’s “The Big Night”, shots Awards Gold 2023 for Tourism Australia “Come and Say G’day” and Epica Gold 2016 for Cillit Bang “The Mechanic”.
Which directors have a similar style to Michael Gracey?+
Marc Craste, Smith & Foulkes, Paulo Garcia, Scholar and Todd Mueller, by the ideas, tone and categories of their work.
08 · Discover
Other directors with a similar style
Not connected to Michael Gracey: matched by the ideas, tone and categories of their commercials.
