advertising agency · Pantin
BETC
BETC is a French advertising agency that builds brands through bold ideas with cultural impact, operating as an international creative network. Founded in 1995 by Rémi Babinet, Eric Tong Cuong and Mercedes Erra in Pantin, France. It is part of Havas Group. FrameThrower's visual library has 114 BETC commercials (2010–2026), cut shot by shot, 20 of them award-winning, for clients including Canal+, Lacoste, Ubisoft and Citroën, directed by Martin Werner, Ivan Grbovic and Stuart McIntyre among others.
- 114
- Commercials in our library
- 20
- Award-winning
- 2010–2026
- Active
- 1995
- Founded
- Pantin
- Based in
- 5
- Offices
01 · Featured
BETC's most awarded commercial
British Arrows Gold 2018
Lacoste “Timeless” 2018
A man and a woman walk through a bustling city, their paths crossing as they exchange glances, culminating in a romantic encounter that transcends time.
Directed by Seb Edwards · BETC · Academy
02 · Directors
Notable directors at BETC
Who made the work, and how much of it won awards. From the credits on every spot.
© Canal+1 award-winningMartin Werner4 spots · Canal+ “Dads”
© Ubisoft1 award-winningIvan Grbovic3 spots · Ubisoft “Far Cry Primal: The Charge”
© Gant1 award-winningStuart McIntyre2 spots · Gant “I have seen”
© Lacoste1 award-winningSeb Edwards2 spots · Lacoste “Timeless”
© Disneyland Paris1 award-winningBenjamin Renner1 spots · Disneyland Paris “The little duck”
© Intimate Hair Removal Kit1 award-winningCamille and Jean-Baptiste1 spots · Intimate Hair Removal Kit “Oodyssey”
© Petit Bateau1 award-winningLuis Cervero1 spots · Petit Bateau “Tough day”
© Cillit Bang1 award-winningMichael Gracey1 spots · Cillit Bang “The Mechanic”
© McDonald's1 award-winningWe Are From LA1 spots · McDonald's “Emoticon city”
© Canal+1 award-winningBart Timmer1 spots · Canal+ “Cameramen”
© Ubisoft1 award-winningCécilia Verheyden1 spots · Ubisoft “The amazing street hack”
© Young Director Awards1 award-winningGioachino Petronicce1 spots · Young Director Awards “Whisper”
03 · Clients
BETC's clients
Every brand in the library, by award-winning work.
- Canal+2014–2026
12 commercials · 4 award-winning
- Lacoste2018–2025
16 commercials · 3 award-winning
- Ubisoft2014–2016
2 commercials · 2 award-winning
- Citroën2024–2026
8 commercials · 1 award-winning
- Disneyland Paris2014–2025
4 commercials · 1 award-winning
- Petit Bateau2017–2023
2 commercials · 1 award-winning
- Gant2015–2016
2 commercials · 1 award-winning
- Evian2010–2024
2 commercials · 1 award-winning
- Intimate Hair Removal Kit2022
1 commercials · 1 award-winning
- Cillit Bang2016
1 commercials · 1 award-winning
- McDonald's2015
1 commercials · 1 award-winning
- Young Director Awards2013
1 commercials · 1 award-winning
Also: Deezer, Cow & Gate Baby Nutrition, Heetch, Distance, Michelin, Alpine, E.Leclerc, Bouygues Telecom, Manor, Cisco, Decathalon, Badoit
04 · Works with
Who BETC works with
From the credits: the companies behind the spots, by number of spots.
Production companies BETC hires
05 · Awards
BETC's awards
Award-winning commercials in the library, by their best award, and the company honours we could source.
12
Epica
.
3
ANDY Awards
.
2
Clio Awards
.
2
London International Awards
.
1
British Arrows
.
Top award-winning spots
- British Arrows Gold 2018Lacoste “Timeless”
- Clio Awards Gold 2013Cow & Gate Baby Nutrition “Supergroup”
- London International Awards Gold 2026CANAL+ “Tango”
- ANDY Awards Gold 2020Lacoste “Crocodile Inside”
- Epica Gold 2019Disneyland Paris “The little duck”
- ANDY Awards Gold 2019Lacoste “Save Our Species”
- Epica Gold 2017Canal “Kitchen”
- Epica Gold 2016Canal+ “Dads”
Company honours
- Agency of the Year, New York Art Directors' Club (2012)en.wikipedia.org
- International Agency of the Year, Adweek (2019)en.wikipedia.org
- Film Grand Prix Lion for Lacoste "Crocodile Inside" (2020)en.wikipedia.org
06 · Work
Commercials by BETC
Our visual library has 114 BETC commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.
Per year · gold = award-winning
Latest
© CANAL+CANAL+ “Tango” 2026London International Awards Gold 2026
© AlpineAlpine “A390” 2026
© CitroënCitroën “Election” 2026
© JEEPJEEP “Fake Tough Guys” 2026
© CitroenCitroen “Hunt for Hibernation” 2026Most awarded
- © LacosteLacoste “Timeless” 2018Dir. Seb Edwards · BETCBritish Arrows Gold 2018
© Cow & Gate Baby NutritionCow & Gate Baby Nutrition “Supergroup” 2013BETCClio Awards Gold 2013- © CANAL+CANAL+ “Tango” 2026Dir. Lucile Baruchel · BETCLondon International Awards Gold 2026
© LacosteLacoste “Crocodile Inside” 2020Dir. Megaforce · BETCANDY Awards Gold 2020- © Disneyland ParisDisneyland Paris “The little duck” 2019Dir. Benjamin Renner · BETCEpica Gold 2019
© LacosteLacoste “Save Our Species” 2019BETCANDY Awards Gold 2019
© CanalCanal “Kitchen” 2017Dir. Antoine Bardou-Jacquet · BETCEpica Gold 2017- © Canal+Canal+ “Dads” 2016Dir. Martin Werner · BETCEpica Gold 2016
- © Cillit BangCillit Bang “The Mechanic” 2016Dir. Michael Gracey · BETCEpica Gold 2016
- © Canal+Canal+ “Cameramen” 2014Dir. Bart Timmer · BETCEpica Gold 2014
© CitroenCitroen “The Alien” 2025Dir. Gary Freedman · BETCLondon International Awards Silver 2025- © Petit BateauPetit Bateau “Tough day” 2017Dir. Luis Cervero · BETCEpica Silver 2017
- © GantGant “I have seen” 2015Dir. Stuart McIntyre · BETCEpica Silver 2015
- © McDonald'sMcDonald's “Emoticon city” 2015Dir. We Are From LA · BETCEpica Silver 2015
- © UbisoftUbisoft “The amazing street hack” 2014Dir. Cécilia Verheyden · BETCEpica Silver 2014
- © Young Director AwardsYoung Director Awards “Whisper” 2013Dir. Gioachino Petronicce · BETCEpica Silver 2013
© DeezerDeezer “Live The Music - Nogari” 2024BETCClio Awards Bronze 2024- © Intimate Hair Removal KitIntimate Hair Removal Kit “Oodyssey” 2022Dir. Camille and Jean-Baptiste · BETCEpica Bronze 2022
- © UbisoftUbisoft “Far Cry Primal: The Charge” 2016Dir. Ivan Grbovic · BETCEpica Bronze 2016
© EvianEvian “Baby Inside” 2010BETCANDY Awards Bronze 2010
© LEGOLEGO “Rebuild the World” 2019Dir. Traktor · BETCAICP Awards Honoree 2020- © AlpineAlpine “A390” 2026Dir. Nicolai Fuglsig · BETC
- © CitroënCitroën “Election” 2026Dir. Traktor · BETC
- © JEEPJEEP “Fake Tough Guys” 2026Dir. Martin Werner · BETC
07 · For producers
What producers use BETC's page for
01Who BETC hires
Before a pitch, you need to know which directors and production companies an agency trusts.
The directors and production companies behind BETC's 114 commercials, spot by spot.
© Lacoste© Cow & Gate Baby Nutrition© CANAL+© LacosteMartin Werner · Yoni Lappin · Raphaelle BELLANGER02Audit an agency's work
Comparing companies means hunting through reels, trade press and award sites.
BETC's work by year, brand and award in one place, and the companies with a similar body of work.
© DoorDash
© Vodafone
© Dove
© VonageSimilar: Wieden+Kennedy, BBH, Ogilvy
08 · Questions
About BETC
What commercials has BETC made?+
114 in the library, 2010–2026, including Lacoste “Timeless”, Cow & Gate Baby Nutrition “Supergroup”, CANAL+ “Tango” and Lacoste “Crocodile Inside”.
Which directors does BETC work with?+
Martin Werner (4), Yoni Lappin (4), Raphaelle BELLANGER (4), Ivan Grbovic (3), Stuart McIntyre (2) and Traktor (2).
What awards has BETC's work won?+
20 award-winning spots, including British Arrows Gold 2018 for Lacoste “Timeless”, Clio Awards Gold 2013 for Cow & Gate Baby Nutrition “Supergroup” and London International Awards Gold 2026 for CANAL+ “Tango”.
Who owns BETC?+
BETC is part of Havas Group.
Where is BETC based?+
Pantin, France, with offices in Paris, London, New York, São Paulo, Shanghai.
Who are BETC's clients?+
In the library: Canal+ (12 commercials, 2014–2026), Lacoste (16 commercials, 2018–2025), Ubisoft (2 commercials, 2014–2016), Citroën (8 commercials, 2024–2026), Disneyland Paris (4 commercials, 2014–2025) and Petit Bateau (2 commercials, 2017–2023).
09 · Discover
Other agencies with similar work
Not connected to BETC: matched by the ideas, tone and categories of their commercials.
