framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Canal+ “Dads” 2016

Canal+ “Dads” (2016) is a Canal+ commercial directed by Martin Werner for BETC, produced by Henry. It won 4 awards, including Epica 2016 Gold Media and LIA 2016 Silver — Production & Post-Production / Direction.

This ad celebrates fathers who support their children's passions, highlighting their unwavering presence and pride through various life events.

Video: BETC Paris on YouTube

Shot by shot

  1. A young woman in a dark dress stands on a dimly lit stage, holding an upright bass, preparing to play for an unseen audience.© Canal+0:22
  2. A bride in a white dress holding a bouquet and a groom in a suit stand before an officiant at an outdoor wedding ceremony.© Canal+0:28
  3. A young boy in a white and maroon basketball jersey with the number 5 runs across a basketball court, looking determined, with other players and spectators in the background.© Canal+0:34
  4. A diverse group of adults sits in stadium seats, watching an event. One man in the center holds up a smartphone to record, while another man with a beard waves.© Canal+0:35
  5. A woman in a beige jacket and jeans runs alongside a young boy on a bicycle, both moving away from the camera on a tree-lined path in a park.© Canal+0:48
  6. A red-haired man with a beard smiles while holding a smartphone horizontally, seemingly recording or taking a photo outdoors with trees in the background.© Canal+0:49
  7. A man in his 40s, wearing glasses and a light shirt, looks intently at a white tablet in a dimly lit room.© Canal+0:52
  8. A young girl, silhouetted by a bright spotlight, sits on a chair playing a cello on a stage.© Canal+0:57
  9. A man in a suit and tie holds up a smartphone to record a wedding, while a woman in a pink suit and hat sits beside him, smiling.© Canal+1:04
  10. Four children in green alien costumes stand on a stage with blue curtains and string lights, looking up and smiling during a school play.© Canal+1:06
  11. A basketball game is underway in a school gym, with a player shooting the ball towards the hoop as spectators watch from the stands.© Canal+1:20
  12. A diverse crowd of people in a stadium cheer and clap, with some holding up phones to record the event.© Canal+1:21

Stills © Canal+. Made by BETC, Henry and Martin Werner.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fathers' unwavering support for their children's passions, captured through home videos.

Tagline: “LA TÉLÉVISION A ENFIN SON APPLICATION.”

proud parentchild's performancehome video aestheticlife's milestonesunconditional loveemotional montage

The cut

Length
110 s
Shots
53
Average shot
2.1 s

What creatives use Canal+ “Dads” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Canal+ “Dads”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a dark dress stands on a dimly lit stage, holding an upright bass, preparing to play for an unseen audience.© Canal+A bride in a white dress holding a bouquet and a groom in a suit stand before an officiant at an outdoor wedding ceremony.© Canal+A young boy in a white and maroon basketball jersey with the number 5 runs across a basketball court, looking determined, with other players and spectators in the background.© Canal+A diverse group of adults sits in stadium seats, watching an event. One man in the center holds up a smartphone to record, while another man with a beard waves.© Canal+
    Frames from Canal+ “Dads”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Canal+ “Dads” in order, with its length, framing and what happens in it.

    A young woman in a dark dress stands on a dimly lit stage, holding an upright bass, preparing to play for an unseen audience.© Canal+A bride in a white dress holding a bouquet and a groom in a suit stand before an officiant at an outdoor wedding ceremony.© Canal+A young boy in a white and maroon basketball jersey with the number 5 runs across a basketball court, looking determined, with other players and spectators in the background.© Canal+A diverse group of adults sits in stadium seats, watching an event. One man in the center holds up a smartphone to record, while another man with a beard waves.© Canal+A woman in a beige jacket and jeans runs alongside a young boy on a bicycle, both moving away from the camera on a tree-lined path in a park.© Canal+A red-haired man with a beard smiles while holding a smartphone horizontally, seemingly recording or taking a photo outdoors with trees in the background.© Canal+
    Length: 110 s · Shots: 53 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a proud parent

    Before you present an idea, you need to know who has done it, and how.

    Canal+ “Dads” is built on a proud parent. Search the library by idea to see every spot that uses it.

    Kwiff “Father & Son”© KwiffSainsbury’s “The Big Night”© Sainsbury’sFinn.no “The Piano”© Finn.noMinute Maid “Minute Maid - Little League”© Minute Maid
    Kwiff · Sainsbury’s · Finn.no · Minute Maid

More commercials by Martin Werner

  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Magnum "Stick to the original" (2024) commercial still© MagnumMagnum “Stick to the original” 2024Dir. Martin Werner · LOLA MullenLoweEffie Awards Gold 2024
  • Switzerland Tourism "No Drama" (2021) commercial still© Switzerland TourismSwitzerland Tourism “No Drama” 2021Dir. Martin Werner · Wirz CommunicationsADC Europe Gold 2022
  • COOP Naturaplan "Franky" (2021) commercial still© COOP NaturaplanCOOP Naturaplan “Franky” 2021Dir. Martin Werner · JUNG von MATT/LIMMATCiclope Gold 2021
  • Protergia "The Latecomers" (2025) commercial still© ProtergiaProtergia “The Latecomers” 2025Dir. Martin WernerEpica Silver 2025
  • Kfc "Sorry Manners" (2025) commercial still© KfcKfc “Sorry Manners” 2025Dir. Martin Werner · CourageCiclope Silver 2025

More from BETC

Award-winning media & entertainment commercials

Questions

Who directed the Canal+ “Dads” commercial?

Martin Werner directed it, produced by Henry, for the agency BETC.

Which agency made Canal+ “Dads”?

BETC created it for Canal+ (2016).

What awards did Canal+ “Dads” win?

4 awards, including Epica 2016 Gold Media, LIA 2016 Silver — Production & Post-Production / Direction, LIA 2016 Bronze — TV/Cinema/Online Film / Media Promotion and LIA 2016 Bronze — Production & Post-Production / Editing.

What is the tagline of Canal+ “Dads”?

“LA TÉLÉVISION A ENFIN SON APPLICATION.”

Sources for the credits and awards

winners.epica-awards.comliaawards.com