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commercial director

Martin Werner

Martin Werner is a commercial director. FrameThrower's visual library has 66 of their commercials (2013–2026), cut shot by shot, 17 of them award-winning. The work includes spots for Magnum, Jack & Jones, Ikea and Grey Goose, produced most often by Bacon and Partners, for agencies including LOLA MullenLowe, &Co. and BETC.

66
Commercials in our library
17
Award-winning
2013–2026
Active

01 · Featured

Martin Werner's most awarded commercial

Jack & Jones “Making The Cut” (2014), still© Jack & JonesJack & Jones “Making The Cut” (2014), frame 2© Jack & JonesJack & Jones “Making The Cut” (2014), frame 3© Jack & JonesJack & Jones “Making The Cut” (2014), frame 4© Jack & JonesJack & Jones “Making The Cut” (2014), frame 5© Jack & JonesJack & Jones “Making The Cut” (2014), frame 6© Jack & Jones

Eurobest Grand Prix 2013

Jack & Jones “Making The Cut” 2014

Christopher Walken, a master tailor, questions who truly defines a man's style, emphasizing the importance of self-expression and individuality in fashion.

Directed by Martin Werner · &Co. · Bacon

Also watch

Video: LOLA Mullenlowe on Vimeo

Magnum “Stick to the original” 2024 →Effie Awards Gold 2024

02 · Brands

Brands Martin Werner has made commercials for

Every brand in the library, by award-winning work.

  • Magnum2016–2026

    9 commercials · 6 award-winning

  • Jack & Jones2013–2014

    4 commercials · 4 award-winning

  • IKEA2017–2023

    4 commercials · 1 award-winning

  • Canal+2016–2018

    2 commercials · 1 award-winning

  • Kfc2025–2026

    2 commercials · 1 award-winning

  • Interflora2015–2021

    2 commercials · 1 award-winning

  • Protergia2025

    1 commercials · 1 award-winning

  • Switzerland Tourism2021

    1 commercials · 1 award-winning

  • COOP Naturaplan2021

    1 commercials · 1 award-winning

  • Grey Goose2025

    3 commercials

  • MAGNUM (UNILEVER)2025

    3 commercials

  • Sas2015–2025

    2 commercials

Also: Merge Mansion, Dnb, A&W, Norsk Tipping, Toblerone, Tine, Achmea, Hornbach, McDonald's, Pandora, Orange, Renault

03 · Works with

Who Martin Werner works with

From the credits: the companies behind the spots, by number of spots.

Production companies Martin Werner works with

Agencies Martin Werner works with

04 · Awards

Martin Werner's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 6

    Epica

    2 top prizes

  • 3

    El Ojo de Iberoamérica

    .

  • 2

    Effie Awards

    .

  • 2

    Ciclope

    .

  • 1

    New York Festivals

    .

  • 1

    ADC Europe

    .

  • 1

    D&AD

    .

  • 1

    Eurobest

    1 top prize

Top award-winning spots

  • Eurobest Grand Prix 2013Jack & Jones “Making The Cut”
  • Epica Grand Prix 2013Jack & Jones “Knit With Wit”
  • Epica Grand Prix 2013Jack & Jones “Wool From Cool”
  • Effie Awards Gold 2024Magnum “Stick to the original”
  • El Ojo de Iberoamérica Gold 2023Magnum “Not Available In The Metaverse”
  • ADC Europe Gold 2022Switzerland Tourism “No Drama”
  • Ciclope Gold 2021COOP Naturaplan “Franky”
  • Effie Awards Gold 2018Magnum “Magnum Pints”

05 · Work

Commercials by Martin Werner

Our visual library has 66 Martin Werner commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Per year · gold = award-winning

2015
2025

Latest

Norsk Tipping “For the Mediocre” (2026)© Norsk TippingNorsk Tipping “For the Mediocre” 2026
Magnum “House of Magnum” (2026)© MagnumMagnum “House of Magnum” 2026
TD Bank “The Delivery” (2026)© TD BankTD Bank “The Delivery” 2026
A&W “Stands for What’s Good” (2026)© A&WA&W “Stands for What’s Good” 2026
A&W “What's Good” (2026)© A&WA&W “What's Good” 2026

Most awarded

06 · For producers

What producers use Martin Werner's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Martin Werner's work and find directors with a similar style, each with every spot, agency, production company and award.

    Andreas Nilsson© Uber EatsMert Alas© Calvin KleinMarco+Maria© River IslandFoodFilm© Ferrero
    Similar to Martin Werner: Andreas Nilsson, Mert Alas, Marco+Maria

  2. 02Martin Werner's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 66 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Jack & Jones “Making The Cut”© Jack & JonesJack & Jones “Knit With Wit”© Jack & JonesJack & Jones “Wool From Cool”© Jack & JonesMagnum “Stick to the original”© Magnum
    66 commercials, 17 award-winning

07 · Questions

About Martin Werner

What commercials has Martin Werner directed?+

66 in the library, 2013–2026, including Jack & Jones “Making The Cut”, Jack & Jones “Knit With Wit”, Jack & Jones “Wool From Cool” and Magnum “Stick to the original”.

Which production company does Martin Werner work with?+

Most often Bacon (24 spots), also Partners, Henry and Pumpkin Film.

Which agencies has Martin Werner worked with?+

LOLA MullenLowe (9), &Co. (4), BETC (4), BBH (4) and Akestam Holst (3).

What awards has Martin Werner's work won?+

17 award-winning spots, including Eurobest Grand Prix 2013 for Jack & Jones “Making The Cut”, Epica Grand Prix 2013 for Jack & Jones “Knit With Wit” and Epica Grand Prix 2013 for Jack & Jones “Wool From Cool”.

Which directors have a similar style to Martin Werner?+

Andreas Nilsson, Mert Alas, Marco+Maria, FoodFilm and Jeff Low, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Martin Werner: matched by the ideas, tone and categories of their commercials.