Reset

01 · Featured

Reset's most awarded commercial

© KFC© KFC© KFC© KFC© KFC© KFC

AICP Awards Winner 2026

KFC “Obsession” 2026

This ad tells the story of Colonel Sanders' relentless pursuit of the perfect fried chicken recipe, highlighting his struggles and triumphs, and how his obsession led to the creation of KFC.

Directed by Dorian & Daniel · Highdive · Reset

Every shot in the library

02 · Directors

Notable directors at Reset

Who made the work, and how much of it won awards. From the credits on every spot.

• © Taco Bell1 award-winningJoseph Kosinski4 spots · Taco Bell “Web of Fries”
• © KFC1 award-winningDorian & Daniel4 spots · KFC “Obsession”
• © Meta Reality Labs1 award-winningJohan Renck2 spots · Meta Reality Labs “Become The Knight”
• © Nike1 award-winningWally Pfister1 spots · Nike “The Ball Makes Us More”
• © SkittlesIan Pons Jewell5 spots · Skittles “Yoghurt Boy”
• © NerdsHenry Scholfield5 spots · Nerds “Taste Buds”
• © Paper and Packaging BoardVesa Manninen4 spots · Paper and Packaging Board “Box Mission”
• © Grey GooseMartin Werner4 spots · Grey Goose “Hôtel - Last-ish Call”
• © Bud LightTrey Edward Shults3 spots · Bud Light “Bud Light Hold”
• © Beats by DreAndré Stringer3 spots · Beats by Dre “Powerbeats Pro - NBA Unleashed”
• © Wells FargoTucker Bliss3 spots · Wells Fargo “DREAM TEAM”
• © IBMAdam Heshemi3 spots · IBM “Let's create smarter business - Irony”

03 · Clients

Reset's clients

Every brand in the library, by award-winning work.

• KFC2022–2026

  3 commercials · 1 award-winning

• Nike2018–2019

  2 commercials · 1 award-winning

• Taco Bell2019

  1 commercials · 1 award-winning

• Exact Sciences / Cologuard2026

  1 commercials · 1 award-winning

• Meta Reality Labs2025

  1 commercials · 1 award-winning

• Apple2023–2026

  4 commercials

• Lexus2024–2025

  4 commercials

• Grey Goose2025

  3 commercials

• IBM2025

  3 commercials

• Instacart2025

  3 commercials

• Michelob ULTRA2023–2026

  2 commercials

• The FDA2023

  2 commercials

Also: Army Civilian Careers, Anheuser-Busch, Bud Light, Pfizer, Skittles, Nerds, McDonald's, Ford, Paper and Packaging Board, Expedia, Starbucks, Got Booster

04 · Works with

Who Reset works with

From the credits: the companies behind the spots, by number of spots.

05 · Awards

Reset's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

• 1

  Webby Awards

  .

• 1

  ADC Awards

  .

• 1

  Kinsale Sharks

  .

• 1

  The One Show

  .

• 1

  AICP Awards

  .

06 · Work

Commercials by Reset

Our visual library has 70 Reset commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© KFCKFC “Obsession” 2026AICP Awards Winner 2026

© Exact Sciences / CologuardExact Sciences / Cologuard “Blizzard” 2026ADC Awards Bronze 2026

© Michelob ULTRAMichelob ULTRA “The ULTRA Instructor” 2026

© NerdsNerds “Taste Buds” 2026

© AppleApple “AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation” 2026

Most awarded

• © KFCKFC “Obsession” 2026Dir. Dorian & Daniel · HighdiveAICP Awards Winner 2026
• © Taco BellTaco Bell “Web of Fries” 2019Dir. Joseph Kosinski · DeutschWebby Awards Winner 2019
• © Meta Reality LabsMeta Reality Labs “Become The Knight” 2025Dir. Johan Renck · ALTO NYThe One Show Bronze 2025
• © Exact Sciences / CologuardExact Sciences / Cologuard “Blizzard” 2026OLIXIRADC Awards Bronze 2026
• © NikeNike “The Ball Makes Us More” 2018Dir. Wally Pfister · Wieden+KennedyKinsale Sharks Bronze 2018
• © Assassin's CreedAssassin's Creed “Unity” 2015Dir. Joseph Kosinski · Sid LeeAICP Awards Honoree 2015
• © Michelob ULTRAMichelob ULTRA “The ULTRA Instructor” 2026Dir. Joseph Kosinski · Wieden+Kennedy
• © NerdsNerds “Taste Buds” 2026Dir. Henry Scholfield · Digitas
• © AppleApple “AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation” 2026Dir. Aube Perrie · Apple Marcom
• © TropicanaTropicana “Give Life Some Juice” 2026Dir. Dorian & Daniel · FIG
• © AB InBevAB InBev “Cheers To Beer” 2026Wieden+Kennedy
• © PfizerPfizer “Knock Out” 2025Dir. Sarah Kuhns · Publicis Groupe (Le Truc, Leo NY)
• © LexusLexus “No Such Thing” 2025Dir. Johan Renck · Team One
• © Grey GooseGrey Goose “Hôtel - Last-ish Call” 2025Dir. Martin Werner · BBH
• © Grey GooseGrey Goose “Hôtel - Last-ish Call” 2025Dir. Martin Werner · BBH
• © Grey GooseGrey Goose “Hôtel - Last-ish Call” 2025Dir. Martin Werner · BBH
• © KFCKFC “Big A** Wet Nap - Original Honey BBQ” 2025Dir. Paul Innacchino · Highdive
• © YMCA of the USAYMCA of the USA “No Place Like This Place” 2025Dir. Us · Martin
• © PlantersPlanters “X Netflix - Peanut Programming” 2025Dir. Markus Walter
• © KFC USKFC US “The Colonel Lived So We Could Chicken - Obsession” 2025Dir. Dorian & Daniel · Highdive
• © IBMIBM “Let's create smarter business - Irony” 2025Dir. Adam Heshemi · Ogilvy USA
• © IBMIBM “Let's create smarter business - Jeremy” 2025Dir. Adam Heshemi · Ogilvy USA
• © IBMIBM “Let's create smarter business - Right There” 2025Dir. Adam Heshemi · Ogilvy USA
• © LPL FinancialLPL Financial “What If You Could” 2025Dir. Tucker Bliss · Zambezi

07 · For producers

What producers use Reset's page for

1. 01Who directs for Reset

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Reset's 70 commercials, with the agencies and awards.

   © KFC© Taco Bell© Meta Reality Labs© Exact Sciences / Cologuard

   Ian Pons Jewell · Henry Scholfield · Joseph KosinskiOpen Reset in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Reset's work by year, brand and award in one place, and the companies with a similar body of work.

   © Old Spice© Ubisoft© Anthropic© Vanish

   Similar: MJZ, Stink, Biscuit FilmworksCompare in the library →

08 · Questions

About Reset