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commercial production company

Picky Productions

Picky Productions is a commercial production company. FrameThrower's visual library has 19 of its commercials (2023–2026), cut shot by shot, 1 of them award-winning. The work includes spots for IKEA, Aegean Airlines, Protergia and Milko, directed by Daphne Samaras, Christos Kanakis and Thanos Mitsios among others, for agencies including The Newtons Laboratory and Ikea.

19
Commercials in our library
1
Award-winning
2023–2026
Active

01 · Featured

Picky Productions's most awarded commercial

Protergia “The Latecomers” (2025), still© ProtergiaProtergia “The Latecomers” (2025), frame 2© ProtergiaProtergia “The Latecomers” (2025), frame 3© ProtergiaProtergia “The Latecomers” (2025), frame 4© ProtergiaProtergia “The Latecomers” (2025), frame 5© ProtergiaProtergia “The Latecomers” (2025), frame 6© Protergia

Epica Silver 2025

Protergia “The Latecomers” 2025

On New Year's Eve, several people rush through the city to make it to a party before midnight, facing various comical obstacles along the way.

Directed by Martin Werner · Picky Productions

02 · Directors

Notable directors at Picky Productions

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Picky Productions's clients

Every brand in the library, by award-winning work.

  • Protergia2023–2025

    2 commercials · 1 award-winning

  • IKEA2023–2026

    13 commercials

  • Aegean Airlines2023

    3 commercials

  • Milko2025

    1 commercials

04 · Works with

Who Picky Productions works with

From the credits: the companies behind the spots, by number of spots.

Agencies Picky Productions works for

05 · Awards

Picky Productions's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    Epica

    .

Top award-winning spots

  • Epica Silver 2025Protergia “The Latecomers”

06 · Work

Commercials by Picky Productions

Our visual library has 19 Picky Productions commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

IKEA “25 Years” (2026)© IKEAIKEA “25 Years” 2026
Protergia “The Latecomers” (2025)© ProtergiaProtergia “The Latecomers” 2025Epica Silver 2025
Ikea “Nehctik” (2025)© IkeaIkea “Nehctik” 2025
Milko “Bros before Pros” (2025)© MilkoMilko “Bros before Pros” 2025
IKEA “Choose Sleep - Love of your life” (2024)© IKEAIKEA “Choose Sleep - Love of your life” 2024

Most awarded

  • Protergia "The Latecomers" (2025) commercial still© ProtergiaProtergia “The Latecomers” 2025Dir. Martin WernerEpica Silver 2025
  • IKEA "25 Years" (2026) commercial still© IKEAIKEA “25 Years” 2026Dir. Christos Kanakis · The Newtons Laboratory
  • Ikea "Nehctik" (2025) commercial still© IkeaIkea “Nehctik” 2025Dir. Christos Kanakis · The Newtons Laboratory
  • Milko "Bros before Pros" (2025) commercial still© MilkoMilko “Bros before Pros” 2025Dir. Christos Kanakis · The Newtons Laboratory
  • IKEA "Choose Sleep - Love of your life" (2024) commercial still© IKEAIKEA “Choose Sleep - Love of your life” 2024Dir. Thanos Mitsios · The Newtons Laboratory
  • IKEA "Choose Sleep - Promotion" (2024) commercial still© IKEAIKEA “Choose Sleep - Promotion” 2024Dir. Thanos Mitsios · The Newtons Laboratory
  • IKEA "Choose Sleep - Social Life" (2024) commercial still© IKEAIKEA “Choose Sleep - Social Life” 2024Dir. Thanos Mitsios · The Newtons Laboratory
  • IKEA "For we people are creators" (2023) commercial still© IKEAIKEA “For we people are creators” 2023Dir. Martin Werner · Ikea
  • Protergia "The Restaurant" (2023) commercial still© ProtergiaProtergia “The Restaurant” 2023Dir. Ali Ali · The Newtons Laboratory
  • IKEA "Bekvam" (2023) commercial still© IKEAIKEA “Bekvam” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • IKEA "Nissafors" (2023) commercial still© IKEAIKEA “Nissafors” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • IKEA "Poang" (2023) commercial still© IKEAIKEA “Poang” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • IKEA "PS Danderyd" (2023) commercial still© IKEAIKEA “PS Danderyd” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • IKEA "Symfonisk" (2023) commercial still© IKEAIKEA “Symfonisk” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • IKEA "Tullsta" (2023) commercial still© IKEAIKEA “Tullsta” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • IKEA "Utespelare" (2023) commercial still© IKEAIKEA “Utespelare” 2023Dir. Daphne Samaras · The Newtons Laboratory
  • Aegean Airlines "Americans" (2023) commercial still© Aegean AirlinesAegean Airlines “Americans” 2023Dir. Christos Kanakis
  • Aegean Airlines "Aegean Airlines - Fever" (2023) commercial still© Aegean AirlinesAegean Airlines “Aegean Airlines - Fever” 2023Dir. Christos Kanakis
  • Aegean Airlines "Aegean Airlines - Party" (2023) commercial still© Aegean AirlinesAegean Airlines “Aegean Airlines - Party” 2023Dir. Christos Kanakis

07 · For producers

What producers use Picky Productions's page for

  1. 01Who directs for Picky Productions

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Picky Productions's 19 commercials, with the agencies and awards.

    Protergia “The Latecomers”© ProtergiaIKEA “25 Years”© IKEAIkea “Nehctik”© IkeaMilko “Bros before Pros”© Milko
    Daphne Samaras · Christos Kanakis · Thanos Mitsios

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Picky Productions's work by year, brand and award in one place, and the companies with a similar body of work.

    Merman Branded (UK)© PureGymFinch© New Zealand GovernmentDog Eat Dog© BootsCousin© Breville | Sage
    Similar: Merman Branded (UK), Finch, Dog Eat Dog

08 · Questions

About Picky Productions

What commercials has Picky Productions made?+

19 in the library, 2023–2026, including Protergia “The Latecomers”, IKEA “25 Years”, Ikea “Nehctik” and Milko “Bros before Pros”.

Which agencies has Picky Productions worked with?+

The Newtons Laboratory (14) and Ikea (1).

Which directors are behind Picky Productions's commercials?+

Daphne Samaras (7), Christos Kanakis (6), Thanos Mitsios (3), Martin Werner (2) and Ali Ali (1).

What awards has Picky Productions's work won?+

1 award-winning spots, including Epica Silver 2025 for Protergia “The Latecomers”.

Who are Picky Productions's clients?+

In the library: Protergia (2 commercials, 2023–2025), IKEA (13 commercials, 2023–2026), Aegean Airlines (3 commercials, 2023–2023) and Milko (1 commercials, 2025–2025).

09 · Discover

Other production companies with similar work

Not connected to Picky Productions: matched by the ideas, tone and categories of their commercials.